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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Effective holiday planning can foster customer loyalty and successful marketing outcomes. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms. TikTok and Instagram are increasingly popular for reaching holiday shoppers. of total retail sales.

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

“50 shoppers are checking this out!”). Some Litmus customers have seen a 116% increase in click-through rates (CTR) using this approach. Your new customers have entered your world, and it’s your job to be a gracious host. “Retention is certainly part of creating better customers.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. And its a must!

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Navigating the New Black Friday

Set Up

Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers. Consumer Behavior: What’s Changing? million last year.”

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How to unlock the power of personalization through edge computing

Martech

Whether it’s a real-time product suggestion in an app or an in-store display reacting to a shopper’s behavior, edge computing allows your brand to act in real time. By keeping sensitive customer data closer to home, there’s less risk of it being exposed as it travels. Security is a big plus, too.

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Get up to speed with these automotive advertising tips

illumin

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers.

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Data, AI and advertising: 2025 predictions

Martech

From personalized recommendations to automated customer service, these technologies offer insights and experiences at a scale that was previously impossible. According to Bazaarvoices research, personalized offers drive 45% of shoppers to complete online purchases.