Adobe Experience Cloud Blog

FEBRUARY 24, 2015

In our survey, when asked if marketing would shape company strategies over the next three to five years, roughly 80% of respondents agreed or strongly agreed that it would. As we heard in our previous conversation with visionary Seth Godin , marketers have historically been like runners in the final leg of the relay race.

Thought Leadership 134

Thought Leadership Marketers Marketing Shoppers 134

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

That means you will not pitch your company, its products, or services as it’s still too soon for that. So many businesses are excited about what they do for their customers—which is a great thing most of the time. Start by discussing top-of-mind concerns and pain points that your potential customer is aware of.

Customer Journey 134

Customer Journey Customer Non-Profit eCommerce 134

Vertical Response

MAY 30, 2022

Select colors and fonts that add a burst of energy to your campaign. . Further personalize your campaigns by creating custom marketing email lists. Not everyone needs to receive the same marketing emails. . ” “Check out our site to see the other exciting products we offer.” Write a CTA.

Email Marketing 122

Email Marketing Marketers Marketing Energy 122

Adobe Experience Cloud Blog

OCTOBER 1, 2013

It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. We should be leading mobile users to their goals, engaging and converting them along the way. On ‘found time.’

Millennials 134

Millennials User-Generated Thought Leadership Marketers 134

Search Engine Land

AUGUST 23, 2023

You cannot be successful without the ability to work productively with other people. AI does not change the need for you to develop relationships with your customers. AI does not change the need for you to build a genuine relationship with your customers. Get the daily newsletter search marketers rely on. But to what end?

Energy 84

Energy Marketers Marketing SEO 84

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Rock Content

JULY 28, 2020

Here we’ll show you what types of interactive content you can publish and give you some examples to inspire your production. Calculators are interactive content that helps show how your product can be positive to the customer’s budget. What types of interactive content can you produce? Lookbooks.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Duct Tape Marketing

OCTOBER 1, 2019

It’s your opportunity that when people interact with your business and your products and your service and your people, that’s how you’re inserting meaning and value into that name, but you’re going to have to work harder to promote yourself. Jeremy Miller: Yes, absolutely. But the name is just great.

Branding 54

Branding Food Communications Pharmaceutical 54

The CMO Survey

FEBRUARY 24, 2021

A strong customer experience emerged as the most important customer priority—more important than product quality, a trusting relationship, and superior innovation—with over one-third of marketers rating it their customers’ key priority. How has the role of marketing in your company changed during the last year?

Transform 130

Transform CMO B2C Digital Marketing 130