Martech

MAY 2, 2025

MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions. Before digital, the sales team had contact with customers earlier in the process than they do today. Look for long-term progress.

Non-Profit

Welcome Software

NOVEMBER 14, 2024

For ultimate personalization to your brand and customers, marketers can feed Opal with: Custom instructions Brand information User-specific preferences You know, as opposed to ChatGPT's generic, robotic and very-obviously-AI-generated spiel when you ask it to write you a blog post. Yep, that's right.

User-Generated

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Advertising

Hubspot Marketing

AUGUST 7, 2025

If you’re launching a product, you’ll need a product marketing manager to do it right. The actual job titles may change, but here are the roles I’d recommend at this phase: VP or Director of Marketing This role leads strategy, manages early hires, and aligns the team with business goals. Again, I’ve seen this firsthand.)

Marketing

DirectMail2.0

AUGUST 7, 2024

specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0 Direct Mail 2.0

Direct Mail

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article , I discussed why current data governance and management processes must be revisited.

Customer

Base.ai

JANUARY 27, 2025

One of the biggest challenges facing Customer Marketing Advocates (CMAs) is ensuring their work is recognized internally, especially by senior management. Senior management cares about outcomes that directly impact the business. Show how your programs:

Branding

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Duct Tape Marketing

DECEMBER 12, 2024

Nick Bennett (09:39.63) influencer program and they're hiring an actual person to like manage this all for them now. John Jantsch (14:20.154) manage that if that's goal. They're like a data provider in the UK, and they do influencer marketing really, really well. When I started five years ago, I was a field marketer.

Transform

Welcome Software

MARCH 12, 2025

Runs data reliability checks and sends alerts when anomalies are detected in the data to quickly resolve data management issues. Pendo Distinct from Heap, Pendo is a full-scale product management and adoption platform with an in-built product analytics module. Many users find Amplitude’s UI (after setup) easier to navigate.

Analytics

Hubspot Marketing

JULY 11, 2025

Your hotel already has a lot to manage in its tech stack. A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns.

CRM

Hubspot Marketing

APRIL 22, 2025

New people mean new potential audience members and, more importantly, customers. Marketers named building brand awareness their top goal with social media in 2025, so this cant be ignored. Pro tip: Use a social media management tool to help maintain consistency.

Branding

Sprout Social

FEBRUARY 20, 2025

Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt. Most brands dont have a dedicated influencer marketing team. Our influencer center of excellence spans functionsfrom social, PR and content, to campaigns, demand, customer marketing, field and channel.

Influencer Marketing

Welcome Software

MARCH 11, 2025

Project manager agent : Ensure projects run on time and budget + can communicate with other agents (eg. Here are a few examples of agents working together for specific tasks: Brand compliance agent : Evaluate content against a set of compliance guidelines + surface the results and recommendations to the user.

Transform

Sales Force: CMO

APRIL 4, 2025

Building long term customer relationships (as measured by CLTV): The efficiency prerogative has shifted focus to relationship building. Harvard Business Review study found that companies with high lifetime value (LTV) customers are more profitable than those with low LTV customers. Its not always about selling more.

Marketing

Lusha

NOVEMBER 18, 2024

These tools can include: Content Management Systems: Organize and share sales materials, making them easy for your team to access. Managing and Tracking Sales Performance To make sure your sales strategy is on track, it’s crucial to monitor and analyze your team’s performance.

CRM

Marketing Insider Group

NOVEMBER 30, 2021

One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul. And many modern marketers know this. What is Customer Marketing?

Customer Marketing

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Customer Marketing

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

Management

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. Download them now.

Management

Adobe Experience Cloud Blog

JUNE 6, 2011

As more and more data feeds in from prospects and current customers, marketers need to ensure the lead data they have is quality. In 2011, a rapidly growing number of companies are launching lead generation management systems to help them filter and maintain consistent, error-free data that will boost their lead generation campaigns.

Management

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management

Marketing Insider Group

JULY 1, 2020

Account-Based Enablement Protects At-Risk Fortune 25 Accounts Like P&G… P&G (a long-time client of a regional 3PL located in Green Bay, WI that specializes in DC management, WMS & TMS) was a customer that our client looked to grow. How to Move Forward with an Account-Based Customer Marketing Program.

Customer

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take.

Management

Martech

MAY 18, 2022

This means centralizing content files in a digital asset management (DAM) tool , able to be deployed in different combinations, depending on the channel or customer. Read next: What is digital asset management? For DAM librarians today, managing metadata can already be a challenge,” said Tant. “My Personalization.

Management

Base.ai

APRIL 25, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing

Base.ai

APRIL 24, 2022

So you’re growing your customer marketing team and hiring a customer marketing manager. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey. How do you go about learning about your customers? Congratulations!

Customer Marketing

SMEI

JANUARY 12, 2024

Graduate Group at TDTU Ton Duc Thang University, together with SMEI Vietnam, would like to thank the guests, organizers, and students for contributing to the success of the Course 22 SCPS TM and SCPM TM International Certificate Award Ceremony, the high quality program, majoring in marketing at Ton Duc Thang University.

Marketing

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing

Base.ai

MAY 3, 2022

As Net Dollar Retention starts taking center stage as a top SaaS metric, it’s time for marketing leaders to ask themselves: What’s the role of marketing post-sale? With the Customer Marketing Manager role rising in popularity, it’s time to start thinking strategically about how we market post-sale.

Customer Marketing

Base.ai

SEPTEMBER 3, 2024

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). Customer-led growth (CLG) is at the heart of these initiatives.

Customer Marketing

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers.

Customer Marketing

Adobe Experience Cloud Blog

APRIL 6, 2018

In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. Kelsie Swensen, a marketing manager at Egencia, attested to how one particular software made her look like a rock star internally. Promote Your Product by Promoting Your Customers.

Promotion

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customer

Marketing Insider Group

AUGUST 26, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots.

Marketing

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform