Martech
FEBRUARY 4, 2022
Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. “Do Do they expect the NFT to drive revenue?
Marketing Insider Group
OCTOBER 13, 2020
No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.
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Adobe Experience Cloud Blog
OCTOBER 1, 2013
It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. This is especially true in the marketing world. Mobile is at that inflection point.
Marketing Insider Group
NOVEMBER 11, 2019
To achieve business success, you also need a comprehensive marketing strategy to raise awareness of your brand and product, engage with potential customers, and nurture relationships with your existing customers. Marketers are no stranger to digital disruption.
Sales Force: CMO
APRIL 4, 2025
Lets take a deeper look at how this new technology can help you fulfill ambitious strategies. 3 strategic objectives that lead to growth and profits Before we get into agentic marketing automation, let’s examine what is needed. This often means lots of cross-functional collaboration.
Litmus
NOVEMBER 4, 2020
In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Shazad Beharry. AutoNation.
Adobe Experience Cloud Blog
SEPTEMBER 9, 2010
Second, new technologies and applications allow us to create trusted “word-of-mouth” networks, gather information and opine “without friction.”. In order to make sense of it, and to begin to turn it to our advantage, we need a new model for marketing. I think there are two things we need to understand.
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