Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Customer 126

Customer Transform Customer Journey Marketing 126

Martech

DECEMBER 11, 2024

Modern customer journeys are no longer linear or predictable. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.

Customer 117

Customer Customer Journey Transform Analytics 117

SocialPilot

DECEMBER 18, 2024

Running a small business is tougher than ever, with owners juggling endless challenges to stay afloat and solidify their presence among customers. If theres one thing that can help you stand out and build trust with both existing and potential customers, its customer reviews. Whats more?

Transform 98

Transform Management User-Generated Energy 98

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 130

Customer Transform Customer loyalty Marketing 130

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. You'll discover not just your customers' identities but how they engage with your organization at every touchpoint.

Transform 59

Transform Communications Customer Journey Health 59

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

FEBRUARY 28, 2025

Most organizations use email marketing automation but does your campaign have the right triggers for your marketing funnel and customer journeys? Heres a blueprint to help you answer those questions whether you’re optimizing existing automated journeys or setting up your first triggered series. Thats fine.

Customer Journey 75

Customer Journey Customer Transform Price 75

Hubspot Marketing

SEPTEMBER 24, 2024

So it’s worth understanding why it’s been so tough , what has changed in the customer journey , and answer the question: where do we grow from here? Search engines used to provide bluelinks that get customers to your website. But with AI overviews and soon SearchGPT, customers are getting more answers without leaving search.

Transform 119

Transform Customer Journey User-Generated Customer 119

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 112

Customer Food Transform User-Generated 112

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3.

Transform 124

Transform Marketing Marketers Customer loyalty 124

Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. ” The answer is typically no.

Transform 108

Transform CMO Retail Customer Journey 108

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Custom image. Creative will show custom image on left with products on right that images and titles pull from detail page. Sponsored Brands. Sponsored Display.

Advertisers 103

Advertisers Advertising Customer Transform 103

The Marketing Operations Leader

MAY 7, 2025

1️⃣ CAC by Channel This report shows each marketing channel's customer acquisition cost (CAC). 4️⃣ Customer Lifetime Value by Segment This report shows the average lifetime value of customers by segment (e.g., Product/Customer Marketers : Individuals with deep customer empathy and strategic insight.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Awareness: How Customers Discover Your Brand The journey starts with discovery.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Martech

JANUARY 10, 2025

Customer data platforms (CDPs) are no exception. CDPs are all about data in, or data ingestion from various sources, and data transformation within the platform, Kalpokaite said. How will you ingest, transform and activate data? For example, you might not need one inside your CDP if you have strong journey orchestration.

Transform 120

Transform Customer Journey Customer Place 120

Search Engine Land

JULY 12, 2024

customers in its mobile app. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus uses a specialized large language model (LLM) trained on Amazon’s product catalog, customer reviews and web data. customer base. How it works.

Transform 87

Transform Customer Shoppers Fashion 87

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Anticipate customer needs. Anticipating customer behavior to drive personalization.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Pricing: Not listed. Pricing : Starts at $15/user/month.

Price 122

Price Thought Leadership Transform User-Generated 122

Martech

JUNE 26, 2025

While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Marketing’s core mandate — owning the customer journey, shaping positioning and building trust — is at risk.

Transform 106

Transform Customer Journey Marketing Marketers 106

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 128

Transform Customer Journey Analytics Marketing 128

Martech

SEPTEMBER 4, 2024

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Martech

JUNE 11, 2025

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. Built on the Salesforce platform, Marketing Cloud Next uses Agentforce to automate campaign creation, customer engagement, lead qualification and media optimization.

Transform 92

Transform Customer Journey Marketing Marketers 92

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

JULY 2, 2025

A channel where users opt in to get personalized customer experiences. Accessing High-quality Data Research shows that 25% of marketers mention poor-quality data as a main reason why they fall short of customer expectations. That’s when customers are more likely to provide honest, accurate input.

User-Generated 118

User-Generated Transform Customer Journey Communications 118

Martech

JULY 21, 2025

Your sophisticated automation is creating experiences so robotic that customers can smell the algorithm from a mile away. Today’s customers hop between devices, research obsessively, ask friends for opinions, change their minds, circle back and make decisions based on factors your funnel never accounted for.

Transform 77

Transform Customer Journey CRM Manufacturing 77

Sprout Social

SEPTEMBER 23, 2024

Let’s be clear: AI and automation are, and will be, transformational to the art and science of marketing. Let’s dive into how AI proficiency, wide-scale adoption and intentionality helps our team anticipate customer needs and empowers them to become best-in-class marketers. That’s the AI-powered culture we’re building at Sprout Social.

Transform 84

Transform Marketing Marketers Energy 84

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Advertising 120

Advertising Advertisers Non-Profit Real Estate 120

Martech

JULY 10, 2024

However, this approach is complex and requires customer-centric, cross-functional methods and well-orchestrated customer journeys spanning multiple channels based on customer needs, with effectiveness measured across these channels and variables. Each component has a defined purpose (e.g.,

Transform 117

Transform Customer Journey Customer Content Marketing 117

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 92

eCommerce CRM Transform Retail 92

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 126

Finance Non-Profit Transform CMO 126

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. As a result, customer data is siloed and inaccessible to every team. Limited customization. Siloed data.

Analytics 127

Analytics Transform Marketing Marketers 127

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Retailer audiences offer valuable data for acquiring new customers. Once you thoroughly understand how customers interact with your brand, ensure your data governance is set up for success.

Transform 122

Transform Retail Manufacturing eCommerce 122

Martech

APRIL 3, 2025

With its promise of trackable results and immediate impact, performance media thrived in the digital transformation era. It doesnt just prove value it creates it by shaping how we plan, test and optimize across the entire customer journey. to Whats the incremental value and how does it drive customer lifetime value?

Customer Acquisition 91

Customer Acquisition Transform Customer Journey Finance 91

Search Engine Land

JULY 25, 2024

Or, programmatic display is required to support the customer journey in a hidden way you don’t realize. Some are totally custom, and others are right out of the box. Transformation The last phase of START planning is transformation. In some cases, LinkedIn may beat Google Ads.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. According to famous psychologist Barry Schwartz , Customer reviews reduce the discomfort associated with the paradox of choice.

Customer 64

Customer Transform Shoppers Customer loyalty 64