Remove Customer Remove Customer loyalty Remove Shoppers
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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Increasing loyalty by just 5% can improve lifetime profits per customer by up to 86%.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

But do you really know what your customers are thinking as they move from maybe to add to cart? 81% of shoppers research online before making a purchase. Path to purchase research gives you the insights you need to meet customers where they are, at every stage of their journey. And its a must! Lets get into it.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Key Takeaways Early planning for holiday marketing is essential to capture customer attention and refine strategies based on past campaigns. Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season.

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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personalization.

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‘Tis the season for scrolling: 89% of consumers say social media influences their holiday shopping

Sprout Social

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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Brand Loyalty: A Practical Guide for Long-Term Growth

Neil Patel

Why do some customers keep buying from the same brands despite having plenty of alternative options? Brand loyalty results from creating an emotional connection, offering consistently positive experiences, and establishing a sense of trust and community. What’s the Difference Between Brand Loyalty and Customer Loyalty?