Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. You can conserve budget, or you can strategically reinvest it to capture market share, turning a gloomy economic climate into an opportunity for growth. Everybody’s feeling the pinch.

SEO 95

SEO Real Estate Succession Management Communications 95

Unbounce

MARCH 5, 2024

/ A/B Testing How a three-word A/B test led to triple-digit conversion growth By Paul Park. 25 min read Case study Customer name: Going Customer industry: Travel Customer goal: A better way to gather data to understand customers’ needs and motivations. Updated on March 5, 2024. And he found it with Unbounce.

Succession Management 52

Succession Management User-Generated Management eCommerce 52

Adobe Experience Cloud Blog

MARCH 30, 2020

Magento Commerce Launch Package: For merchants looking to get online fast, Adobe Customer Solutions will implement Magento Commerce, including our cloud infrastructure, in 2 weeks. For merchants looking for a more customized experience, we have solution partners ready to help.

Thought Leadership 169

Thought Leadership Succession Management Management Product 169

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. There are several challenges product marketers face when working in E-commerce.

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

Marketing Insider Group

JULY 13, 2020

I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

Transform 80

Transform CMO Direct Mail Global Marketing 80

SMA Marketing

JANUARY 5, 2023

Accountants handle financial responsibilities, management roles go to employees with specific skill sets, and internet marketing experts handle digital marketing. Developing a Customized SEO Strategy. However, the best SEO agencies are those that develop a customized SEO strategy for each client.

SEO 52

SEO Analytics Digital Marketing Health 52

OnPassive Marketing

MAY 30, 2022

A review management service acts as an extension of your team, guiding you through the process of obtaining reviews and, more crucially, obtaining positive evaluations. Online reviews make customer buying decisions easier, creating reasonable expectations based on unfiltered feedback. What Is a Review Management Service?

Management 62

Management User-Generated Succession Management Branding 62

Duct Tape Marketing

OCTOBER 8, 2023

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. For instance, if you’ve spent years working on startup companies’ digital marketing campaigns, then that might be your ideal client base.

CMO 73

CMO Price Transform Marketing Strategy 73

SMA Marketing

SEPTEMBER 1, 2022

As the newest Client Success Manager on the SMA team, I have learned that each client’s audience marketing strategy needs to be unique to engage their target audience. As audience marketing is not a one-size-fits-all approach, it is imperative to spend time on buyer persona research to narrow in on your target audience.

Market Research 98

Market Research Target Market Product Customer 98

Adobe Experience Cloud Blog

MARCH 30, 2020

Magento Commerce Launch Package: For merchants looking to get online fast, Adobe Customer Solutions will implement Magento Commerce, including our cloud infrastructure, in 2 weeks. For merchants looking for a more customized experience, we have solution partners ready to help. Please contact your Client Success Manager for details.

Thought Leadership 79

Thought Leadership Succession Management Management Product 79

Rock Content

AUGUST 30, 2023

2 – 3 stars: generalists This rating changes depending on the feedback we receive from customers and will impact the cost of their work. But as soon as you get comfortable with the tool and decide to include it in your digital marketing stack, you can add larger amounts or even schedule deposits of specific amounts every month.

Price 85

Price Place SEO Succession Management 85

Orbit Media Studios

FEBRUARY 28, 2024

The digital marketing pro never offers an opinion without disclaiming that opinion first. Personal preference is no way to do marketing. Do they do custom work or pre-made templates? Or just reach out to your Client Success Manager.” Bad answer: “You can always reach out to your project manager.”

User-Generated 93

User-Generated Analytics SEO Communications 93

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. Source: Maggie Bomze, Principal Customer Success Manager of Strategic Accounts at HubSpot.

Fashion 145

Fashion Marketing Marketers Transform 145

Rock Content

SEPTEMBER 11, 2020

For instance, your marketing team that was once gung-ho about the business strategies and objectives may now have questions about the direction of the company, what’s expected of them, or whether a project is on hold. If you need guidance on successfully managing a distributed team refer to this remote work guide from Toptal.

Transform 69

Transform Real Estate Energy Communications 69

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts. Customer support. New customer marketing.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

At the core of an effective team is a strong leader who understands your buyers’ needs across the entire lifecycle–from awareness to purchase, onboarding to retention, and growth to advocacy–and thinks about the entire customer experience across touchpoints. Marketing organizations in this digital age need a new blend of talent.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

On24- CMO Confessions

APRIL 22, 2021

Getting Started with Digital Marketing. Insight-Driven Marketers and Customer-Centricity. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world.

CMO 52

CMO CRM Transform Customer 52

Moz

AUGUST 7, 2019

Before I dive into our findings, here's a little context behind Sales Hacker's growth: Sales Hacker’s blog is 100 percent community-generated — This means we didn’t pay “content marketers” to write for us. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. It was that simple.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

CRM 110

CRM User-Generated Marketing Automation Platform Customer Journey 110

Content Marketing Institute

JANUARY 17, 2019

And you likely know the value of connecting with your sales and/or customer service teams to get frontline insight into what your brand’s prospects and customers want to know. I put out a call to learn more about how marketers involve their non-marketing coworkers in their content. Click To Tweet. Make them your personas.

Content Marketing 86

Content Marketing Thought Leadership Real Estate Marketing 86

Martech

JULY 13, 2022

Great customer service helps you retain customers, attract new business, and increase customer lifetime value. In other words, it’s essential to success. Customers who feel supported — and seen — are more likely to stick around. In B2B marketing, caring for customers is often referred to as “customer success.”

Customer 98

Customer CRM Health Communications 98

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 104

Transform Customer Journey Finance User-Generated 104