Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. On the other end, content marketing is externally focused on direct relationships with audiences, drawing in audiences to be managed with the same care that you might give customers.

Content Marketing 111

Content Marketing Automobile Marketers Marketing 111

Marketing Insider Group

JANUARY 20, 2020

However, not all healthcare organizations are excelling at content marketing or convinced of its importance. Many hospitals are still spending the bulk of their marketing budget on traditional marketing channels, and while digital spend is increasing , it’s more commonly spent on ads rather than content.

Content Marketing 73

Content Marketing Health Marketers Marketing 73

Content Marketing Institute

OCTOBER 29, 2018

Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. On the other end, content marketing is externally focused on direct relationships with audiences, drawing in audiences to be managed with the same care that you might give customers.

Content Marketing 75

Content Marketing Automobile Marketers Marketing 75

Businesses Grow

JANUARY 19, 2023

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. Mark Well, a lot of people were upset when they read Marketing Rebellion! Douglas Well, Mark, don’t go changing!

Gen Z 74

Gen Z Health Marketers Marketing 74

Rock Content

MARCH 4, 2020

Not all the people that have told you that Digital Marketing is the greatest thing since sliced bread are wrong. A single place where you can have access to unlimited information, leads, and potential customers is an offer that no one should look over. Benefits of Digital Marketing. The message can be customized.

Digital Marketing 52

Digital Marketing B2C Marketers Marketing 52

Customers.ai

OCTOBER 1, 2024

Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response marketing shows immediate ROI.

Marketers 52

Marketers Marketing Advertising Advertisers 52

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Duct Tape Marketing

MAY 9, 2017

They’re still getting a phenomenal number of impressions and click-throughs and interactions from customers. Or do you care that they click your phone number from a mobile SERP or click for driving directions to your business or have their self-driving care take you to the front door.

SEO 36

SEO Analytics Retail Direct Mail 36