Martech

NOVEMBER 1, 2024

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Where possible, break broader initiatives into manageable phases. Start with business goals Begin by understanding your company’s overarching goals.

Key Performance Indicator

Sprout Social

JULY 31, 2024

If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. Optimizing FRT is essential as it sets the tone for the entire customer experience.

Customer

Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. Effectiveness/performance of assets. Customer interaction data 2. Do you have a data visualization and reporting strategy for performance metrics?

Key Performance Indicator

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template.

Key Performance Indicator

Martech

APRIL 7, 2025

Benefits: This app streamlines the social media management process, ensuring consistent posting and engagement. Customer feedback analyzer What it is: An application that analyzes customer feedback from surveys, reviews, and social media mentions to extract insights. How it works: Marketers connect their analytics tools (e.g.,

Key Performance Indicator

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Missing them means missing potential customers and revenue.

Customer

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn Message Ads enable you to deliver targeted messages to prospects with customized calls to action (CTAs).

Management

Martech

AUGUST 7, 2024

Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments. If an increase in web traffic will not likely lead to revenue growth or if social media tends to give you your least valuable customers, all the data available won’t make them good goals.

Key Performance Indicator

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. What are influencer marketing KPIs?

Influencer Marketing

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A webinar on emerging financial technologies or regulatory updates.

Whitepaper

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. You must check each platform’s ad manager to see your CPC. What are Social Media Metrics?

Key Performance Indicator

Marketing Insider Group

OCTOBER 16, 2024

Start by identifying the industries your ideal customers work in, their job titles, and the pain points they encounter. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn. Social media is an extension of customer service, too.

Social Media Marketing

Martech

JULY 22, 2024

Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. Many find it easier to simply capture the most easily obtainable data points and report them as key performance indicators (KPIs).

Key Performance Indicator

Search Engine Land

AUGUST 29, 2024

This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing

Martech

DECEMBER 11, 2024

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization. Are change management experts engaged in addressing AIs impact on workflows?

Transform

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Customer testimonials are another great source of VOC data.

eCommerce

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona. Heres something somebody asked me!

Key Performance Indicator

Sprout Social

NOVEMBER 20, 2024

So, for example, if a creator receives 1,000 likes on an Instagram post, using a customized EMV benchmark of $0.10 It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. Enter : Sprout Social, the all-in-one social media management platform.

Key Performance Indicator

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Start by analyzing customer feedback and pinpoint the stages where drop-off or dissatisfaction occurs. It covers the essential elements and you can customize it to fit your campaign needs.

Influencer Marketing

Marketing Insider Group

JANUARY 22, 2025

But with ever-changing algorithms and complex strategies, managing ad campaigns can feel overwhelming. That’s where a dedicated campaign manager steps in. A dedicated campaign manager is a skilled professional who takes the reins of your advertising efforts , formulating strategies, optimizing performance, and delivering results.

Management

Martech

MARCH 19, 2025

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

Transform

Backlinko

NOVEMBER 1, 2024

Meaning potential customers will see you first, instead of your competitors. In this guide, you’ll learn how you can use SEO to turn your own prospects into paying customers. Local SEO is a branch of SEO that focuses on increasing your business’s local search visibility so you can attract more customers in your area.

SEO

Buffer Marketing

MARCH 5, 2025

“Customer research isn't just part of my strategy,” she says.   Subscribe to industry newsletters and follow thought leaders in your niche to stay up to date about current events and trends As a business, you could, incentivize customers (with gift cards, coupon codes, etc.) How do you set social media goals ?

Social Media Marketing

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting?

CRM

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. You can choose a pre-existing template or create a custom one tailored to your needs. But it doesnt stop there.

Key Performance Indicator

Backlinko

JULY 19, 2024

An Enterprise solution with custom pricing is also available. You can also change the data source for your key performance indicators (KPIs). This is a huge time-saver if you manage multiple clients. Keeping your workflows manageable. Custom: $700 per month (price may vary). Guru: $249.95

SEO

Buffer Marketing

DECEMBER 5, 2024

By paying close attention to social media analytics, you can measure your performance against your social media goals. Social media analytics tools are usually used to complement social media management tools. Buffer creates downloadable custom reports for you — and you can even add your branding.

Analytics

Sachs Marketing Group

MARCH 12, 2025

Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. This ultimate guide will break down what Performance Max is , how it differs from traditional Google Ads campaigns , and how to optimize it for healthcare marketing.

User-Generated

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. They help in developing an email list, converting subscribers into customers, and building trust and loyalty.

Key Performance Indicator

Sprout Social

JULY 30, 2025

A unified view of your marketing across every channel, department and customer touchpoint is crucial for accurately measuring content marketing ROI. Challenges of measuring content marketing ROI Measuring content marketing ROI has always been challenging because content affects many stages of the customer journey.

Content Marketing

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Key Metrics: Campaign performance summaries ROI tracking (e.g., Key Metrics to Watch: Search Views: How often does your business appear in search results?

Analytics

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. All social media platforms have in-built performance data.

Transform

Marketing Insider Group

DECEMBER 11, 2024

Building this relationship through your content leads to better overall campaign performance and more satisfied customers. Look beyond surface-level metrics; focus on key performance indicators that align with your initial goals. You can rely on testing tools to make the process more straightforward.

Advertisers

Martech

JUNE 25, 2025

Streamline, save time, boost ROI When demand generation and brand awareness work together, your marketing becomes more effective and easier to manage. Demand generation drives interest and turns prospects into customers, while brand awareness builds trust and recognition for lasting relationships. Want to make this seamless?

Branding

Scoop.it!

AUGUST 1, 2024

These 5 steps will increase your content curation and expand your platform and customer engagement. Customer data – Who is your audience? Survey feedback – Partner with your sales and customer success teams to leverage customer feedback management tools for build surveys and analyze the responses from your target audience.

Key Performance Indicator