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How to Sell During a Trade War

SMEI

Podcast Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. Consider nearshoring to bring production closer to your target market.

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

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Why Your Focus Groups Are Failing and What to Do Instead

Duct Tape Marketing

Jacqueline shared how traditional focus groups often fail to provide actionable customer insights and why a new approach is essential for B2B marketing success. This revolutionary approach delivers valuable insights that drive impactful brand messaging, marketing solutions, and business strategies. get invited to this.

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How we save time and drive results with Optimizely Opal

Welcome Software

Industry adoption is broad as well, spanning Retail (18.1%) , Business Services (9.1%) , Hospitality & Travel (4.9%) , and extending into traditionally cautious sectors like Financial Services (9.2%) , Healthcare (2.9%) , Education (3.3%) , and Transportation & Logistics (2.2%). What has the journey been for marketers?

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

That’s Matt Hummel talking about his unique distribution strategy for Pipeline360’s latest data report: hand-delivery to customers through in-person meetings. Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. 13:05) Here, Matt connects research directly to product.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Successful event planning requires careful attention to detail, including setting realistic goals, budgeting, and logistics.

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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Consider nearshoring to bring production closer to your target market.