Martech

JULY 11, 2024

Additionally, legacy marketing automation providers have increased costs for additional contacts and seats, leveraging their entrenched position due to established workflows, integrations and customizations. Data integration and management Data is the cornerstone of marketing automation.

CRM

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Marketers

Martech

NOVEMBER 4, 2024

Your experience can help you take on roles that shape marketing strategies and drive innovation. Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more.

CMO

Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. For example, include a dynamic, personalized image with a note like, “We’ve provided your specific results in a quick visual…” followed by the custom graphic.

Marketing Automation Platform

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. Dig deeper: Humanizing B2B: The key to better customer experience 2. Are you addressing your customers’ pain points with understanding or just listing your features?

Whitepaper

Martech

JUNE 19, 2025

Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. An MQL is a lead deemed ready for further marketing nurturing, and an SAL is an MQL that the sales team has accepted as worthy of its time.

CRM

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Our own State of Martech 2024 report back in May showed that APIs are very important to martech buyers , not only for today’s use cases, but in support of the new data layer emerging in many companies and preparation for the next wave of AI-powered automation.

B2C

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Adjusting email frequency directly influences customer retention. Marketing emails should be customized according to subscriber behavior and preferences, significantly boosting sales.

B2C

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. That customer data platform (CDP) you bought without a clear data strategy sits half-implemented, burning budget while your team searches for value.

Transform

Martech

AUGUST 14, 2024

Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves. ” We need to take email seriously.

Email Marketing

Martech

JULY 19, 2024

But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement.

CRM

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.

CRM

The Marketing Operations Leader

JANUARY 2, 2025

Cross-Functional Collaboration: Work closely with content, sales, and customer success teams. Understand how marketing operations fit into the broader go-to-market (GTM) strategy. Director+ (13 to 16+ Years): Driving Strategy and Culture Goal: Drive innovation and customer-centric initiatives.

Non-Profit

Martech

JULY 2, 2025

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.

Customer

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. It’s also a chance to gather early market feedback.

Thought Leadership

Neil Patel

JUNE 25, 2025

Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Relationship marketing. What Is Relationship Marketing? The solution?

Shoppers

Martech

NOVEMBER 13, 2024

For example, HubSpot, which began as a tool for inbound marketing, has expanded to cover everything from sales to customer service and is increasingly integrating AI. But its AI functions remain point solutions, offering AI-generated content, customer service agents and reporting.

Transform

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. The $3,000 setup fee ensures proper implementation of advanced features.

Price

Martech

JULY 10, 2024

From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). In the same way, the label “customer data platform” should include some things and exclude others. The result is a persistent, unified customer database that shares data with other marketing technology systems.”

Marketing Automation Platform

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics. However, technology alone is not enough.

Finance

Martech

OCTOBER 3, 2024

Fifty-two percent of C-suite executives and marketing leaders at B2B technology companies surveyed said AI is assisting in deploying marketing and sales resources more cost-effectively to capture market opportunities. Marketers can use prompts to refine aspects of the campaign, create or adapt content, run tests, and more.

Marketing Automation Platform

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources.

Marketing Automation Platform

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). based on their fit with your ideal customer profile.

Whitepaper

Martech

AUGUST 29, 2024

This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns.

Marketing Automation Platform

Martech

DECEMBER 20, 2024

Among its new features, four stand out: The library of pre-built skills and workflow integrations for rapid customization. Here are some examples: The CRM Skills let you create agents to automate and enhance customer experiences. For example, it can connect Agentforce to its ERP system to automate order fulfillment processes.

CRM

Martech

MAY 6, 2025

When an AI system detects that multiple stakeholders at an account are displaying the behavior of your best customers last quarter, it doesn’t just add points to a lead score, it creates momentum. This process transformation eliminates the age-old complaint: “Sales isn’t following up on my leads.”

Transform

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition

Martech

AUGUST 7, 2024

While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. This approach is the current state, and we see confusion, low adoption and lack of impact.

Transform

Martech

APRIL 30, 2025

Identify all the tools the solution will need to integrate with, particularly your CRM (like Salesforce , Microsoft Dynamics, HubSpot ), marketing automation platform (like Marketo , Oracle Eloqua, HubSpot, and Salesforce Account Engagement, formerly Pardot), data warehouse and any existing email or address verification tools.

Marketing Plan

Neil Patel

JULY 20, 2025

Key Takeaways AI can provide a number of benefits for your marketing team, like speeding up tedious tasks, providing you with better insights, and boosting your overall results. You can use AI as part of your content planning and creation process, to gather competitive insights, to improve your customer service, and more.

User-Generated

Martech

NOVEMBER 11, 2024

Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Marketers will aim for goals like increased engagement and retention throughout the customer journey. messages and testimonial roundups.

B2C

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. That’s a nightmare both IT and marketing need to avoid.

Marketing Automation Platform

Lynton Web

AUGUST 3, 2024

HubSpot is a leading customer relationship management (CRM) and marketing automation platform that offers inbound marketing, sales, and customer service tools. It streamlines operations from billing and member management to prospect tracking and event scheduling.

CRM