Martech

AUGUST 22, 2023

What’s the motivation for our customers or end users? A pilot would never fly a place without checking the course and filing a flight plan. Think of your customers or end users and how they might benefit. I’ve been that zombie marketer, the one who just does what he’s told. .” We have to ask why first.

Marketing Plan 95

Marketing Plan Transform Marketing Marketers 95

Hubspot Marketing

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. To put it another way, some companies use revenue marketing when planning online marketing strategies.

Marketing Plan 136

Marketing Plan Customer Acquisition Marketing Marketers 136

Digital Marketer

APRIL 27, 2022

Speaking about the person of you, allows your customers to see for themselves that you have a family, you play baseball, you love the area you live in, and why. The potential to build a rapport with your clients/customers is too rich to not begin creating a marketing campaign. Give them content with a purpose. it’s your story!

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Pirate Metrics ) is the most popular growth marketing framework. Forget flashy ads and vanity metrics.

Customer 102

Customer Customer loyalty User-Generated Traditional Marketing 102

Sachs Marketing Group

AUGUST 8, 2022

Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. There are a lot of different marketing channels you can use to reach potential customers.

Customer 122

Customer Marketing Marketers SEO 122

Use Insider

DECEMBER 16, 2023

What is customer targeting? Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 85

Marketing Plan Event Marketing Marketing Marketers 85

Neil Patel

DECEMBER 21, 2022

Are you looking for a new way to understand your customers ? Considering all the data you hold, you probably think you know your customers pretty well. Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. Let’s get started.

Customer 111

Customer Market Research Target Market User-Generated 111

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Content Marketing 127

Content Marketing Customer Marketing Marketers 127

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Neil Patel

JUNE 2, 2021

Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. By harnessing the power of reviews your satisfied customers have already given. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there?

Customer 130

Customer Shoppers User-Generated Digital Marketing 130

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? How to create an omnichannel marketing strategy.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

OnPassive Marketing

SEPTEMBER 10, 2022

There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Types Of Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. Define your vision for success. Understand your audience.

Marketing Plan 71

Marketing Plan Content Marketing B2C Whitepaper 71

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. What nagging problems keep our prospects and customers up at night?

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Rock Content

AUGUST 6, 2020

It’s a clichéd term at this point, but there’s no doubt that COVID-19 has disrupted marketers’ plans for 2020 in extraordinary ways. In fact, a recent Interactive Advertising Bureau survey reports that nearly 25% of brands hit “pause” on all of their paid marketing efforts by the end of March. “ Unprecedented.”.

Customer 90

Customer Whitepaper Health Analytics 90

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. The following recommendations are worth considering.

Analytics 115

Analytics Key Performance Indicator Email Marketing Place 115

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Up-level your customer service with a multi-channel strategy.

eCommerce 119

eCommerce Marketing Marketers Influencer Marketing 119

Martech

JANUARY 25, 2024

3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions.

Email Marketing 131

Email Marketing Marketing Marketers Marketing Plan 131

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

OnPassive Marketing

SEPTEMBER 24, 2022

For one thing, it’s a great way to build relationships with potential customers. Additionally, social media marketing can help you attract new customers by building your brand’s reputation for quality and reliability. Best Ways To Create a Social Media Marketing Plan. Conclusion.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. HubSpot’s State of Marketing Report ) 68% of B2B marketers say they possess high-quality data on their target audience, while 32% disagree or are unsure.

B2C 119

B2C SEO Transform Marketing 119

Hubspot Marketing

FEBRUARY 13, 2023

Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Facebook will see significant growth in 2023, with 23% of social media marketers investing more in Facebook than any other platform, 43% increasing their investment, and 41% continuing to invest in Facebook.

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Revisit your marketing plan. Your marketing plan should be a living document.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends.

Management 103

Management Product Key Performance Indicator CMO 103

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? What do you want your customers to do?

Branding 118

Branding Customer Journey Customer Management 118

Hubspot Marketing

JULY 30, 2023

Consumers slide into brands’ DMs for customer service. Since social media is all about shopping, it makes sense that customer service is moving into the DMs. Consumers are turning to social in place of Google. Instagram is used by 65% of social media marketers, coming in just behind Facebook at 67%.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Sachs Marketing Group

OCTOBER 7, 2022

If you want to grow online, your best options are organic search traffic , pay-per-click ad campaigns , and social media marketing. If you’re already investing heavily on the SEO front, and have a limited budget for Google ads, then the other place you can optimize it will be your social media presence. . Which Sites Are Best for You?

Social Media Marketing 94

Social Media Marketing User-Generated Copywriting Promotion 94

Trade Press Services Newsletter

NOVEMBER 2, 2022

Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. B2B customers are exceptionally savvy and can spot sponsored content a mile away.

Content Marketing 130

Content Marketing Thought Leadership Energy eBook 130

Hootsuite

OCTOBER 12, 2023

Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Without an active presence, customers may choose to shop elsewhere. For those who are short on time, we’ve put together an 18-minute plan for managing social media for a business.

Management 121

Management COS Social Media Marketing Shoppers 121

Hubspot Marketing

JUNE 7, 2022

These templates can help with design and inspire you as you develop various processes to reach potential and existing customers. Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145