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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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The Future of Retail: AI’s role in predicting customer needs

SmartBrief - Marketing

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

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AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z

Martech

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We spoke with Jean Castanon, AmEx’s VP of Product Referral Marketing, to find out what’s behind the program’s success. We’ve started approaching this as a product,” said Castanon. “I

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50% of product searches start on Amazon

Search Engine Land

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. By the numbers. Google (and search).

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How to Optimize Your Products & Services for Social Media Search

Hubspot Marketing

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social media visibility leads to higher engagement, increased brand awareness, and ultimately, more opportunities to connect with potential customers.

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How to Sell Products on TikTok

Neil Patel

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? How to Sell Products on TikTok.

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