Martech

AUGUST 19, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. I am trained with MarTech content.

User-Generated

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

Shoppers

Hubspot Marketing

MAY 8, 2025

Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? Or that there are over 2 billion monthly active Instagram users ? Pro tip: Use CRM and web analytics data to inform your ad campaigns and discover which ads convert the most visitors into customers.

Advertisers

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Manufacturing

Duct Tape Marketing

DECEMBER 20, 2024

My experience has taught me one thing above all else businesses succeed when they solve their customers greatest problems and stick to a clear, repeatable approach. But theres more to it than just technology. Generative AI: Revolutionizing Creative Production 4. AI tools help segment customers down to the individual.

Market Trends

Marketing Insider Group

JUNE 18, 2025

And here’s a pro move: toss in a killer soundtrack – like, use one of those AI music generator tools to set the vibe. You can experiment with different content formats while maintaining the consistency of your messaging, for instance, by incorporating a text to video AI generator.

Transform

Sprout Social

APRIL 21, 2025

Done well, niche marketing offers several benefits that can boost your overall social marketing strategy, including: Deepen brand loyalty Engaging with niche communities can foster stronger relationships with customers in a space where they feel valued. The UGC was used as new visuals for Auburns song Daydream.

Branding

Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.

Branding

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. Awareness Goal: Introduce potential customers to your brand, product, or service.

B2C

Marketing Insider Group

JULY 16, 2025

These technologies enable businesses to save time, increase efficiency, and foster more personalized customer interactions. Why Instagram Templates Are Crucial for Modern Marketers Instagram has become one of the most popular social media platforms, with over 1 billion active users worldwide.

Transform

Martech

AUGUST 6, 2025

Generative engine optimization (GEO) is quickly becoming essential for brands that want to stay visible in an AI-driven world. The good news? For example: Creating content that answers the questions your customers have. Thinking about your customers’ context when they search.

SEO

Martech

NOVEMBER 21, 2024

High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Assess the mindset of your team.

Transform

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. The process of attracting and capturing the interest of potential customers is changing. This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations.

Transform

Lusha

NOVEMBER 18, 2024

RevOps is a complete approach that brings together people, processes, and data across the entire customer lifecycle. As businesses saw the need for better alignment across departments, RevOps grew to include marketing and customer success operations. This leads to better results, which generates more data, and so on.

CRM

Exposure Ninja

JANUARY 30, 2025

Back then, SEO was more about exploiting the system than providing real value to users. Today, SEO takes a user-first approach. Its shifting gears, driven by a few podium F1 drivers like generative AI, Googles E-E-A-T guidelines, and changing search habits. But SEO isnt done evolving. This shift isnt slowing down in 2025.

SEO

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is most prominent in a new technology known as content intelligence. Social media updates. Website copy.

Content Marketing

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper

illumin

NOVEMBER 29, 2024

Generative AI entered the conversion with a bang in 2023 and since then tech giants and advertisers have scrambled to be on the front lines of the latest AI trends. The state of AI in advertising In advertising, AI is most often used to assist with analytics, programmatic buying, and customer service tasks.

Advertisers

illumin

SEPTEMBER 17, 2024

California is stepping into action – tabling a new AI watermarking bill. Bill AB 3211, also called the California Digital Content Provenance Standards Act, requires developers to add watermarking technology into their systems, marking generative AI images, video, and audio with identifiers. Dove is one such brand.

User-Generated

SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. Are you being transparent when using generative AI or interacting with chatbots? higher), connected TV (13.8%) and social media (11.9%).

CMO

Lusha

DECEMBER 9, 2024

We’ll cover: Building targeted email lists Writing catchy subject lines Using automation Keeping up with new trends Whether you’re new to marketing or have years of experience, this guide will help you boost your B2B email strategy and get better results. This is where your Ideal Customer Profile (ICP) comes in handy.

Email Marketing

Use Insider

JUNE 23, 2025

Put simply, AI has officially set a new standard for brands as customers demand tailored experiences across all touchpoints. Add to that the constantly rising acquisition costs and economic uncertainty and it’s clear why many businesses must reinvent how they engage, convert, and retain customers online.

Retail

Duct Tape Marketing

APRIL 23, 2025

During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand. We explored how customer trust, video marketing, and self-service tools aren’t just trendsthey’re necessities in todays AI-influenced digital landscape.

Price

Duct Tape Marketing

NOVEMBER 13, 2024

Or a lot of times what happens is a new technology will come along and people will discount it because they'll see the ways people are talking about it. It's time to upgrade to the next generation of the cloud. The social networks were more than willing to sell all the data on their users. So buckle up.

Price

DirectMail2.0

FEBRUARY 12, 2025

Mike Gunderson, Gundir & PostReminder Chris Matthews, Scentisphere Ryan Kugler, Ideal Content Discover how new mailing and printing innovations are reshaping customer engagement and maximizing ROI. Morgan DiGiorgio, DirectMail2.0 & Whos Mailing What!

Direct Mail

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Millennials

Use Insider

JUNE 12, 2025

But here’s the catch: while customers expect their banking to be as smooth as ordering groceries online, many banks are still stuck with siloed systems and clunky handoffs. Frustrated customers and a growing risk of losing them to fintech upstarts who get it right. The result? Let’s explore the benefits first: A.

Customer

Martech

MARCH 7, 2024

Actively learn from more ‘human’ customer engagement technology Chatbots have been around since 1988 (wow!), but with AI, they’ve improved so much that many customers can’t tell the difference between AI and living reps. Set up analysis dashboards for marketing insights and customer service resolution metrics.

New Technology

Adobe Experience Cloud Blog

DECEMBER 13, 2018

And one fact is unwavering: A website is one of your most valuable customer-facing assets. A truly compelling website requires excellent content marketing , beautiful design, and constant optimization to the user experience. Investing in SEO is a great way to generate awareness for your brand. Pay to Play with Platforms.

New Technology

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform

Adobe Experience Cloud Blog

JUNE 28, 2019

Whether your goal is reducing customer care calls, getting more targeted leads or being the hub of your digital strategy , website optimization can make your site more effective in achieving those goals. Moreover, the study suggested that fast websites generate higher revenue. Also, consider “page bloat.” Mobile-first. Conclusion.

Customer

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. Connecting with past users when they move on. The right tool for the job.

Customer

Martech

OCTOBER 27, 2021

Dennis Publishing, known for The Week, implemented a customer data platform (CDP) from BlueConic. Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. Personalized experience using customer data.

Transform

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. It’s about helping that person realize that your product helps solve their problems (when that happens, it’s called generating demand ). Connect 1:1 What is demand generation marketing?

Customer

Sprout Social

AUGUST 29, 2023

With exciting new tools like conversational AI, it’s already here, and it’s changing the way we work for the better. At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. But not every chatbot uses this technology.

Customer

Neil Patel

MAY 10, 2021

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. Blockchain is a possible solution to giving customers peace of mind over their data. Every couple of months, you hear news stories about companies experiencing customer data leaks.

New Technology

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. AI will help classify customers into the right target groups or personas based on the data you’ve collected.

Copywriting