Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Think about: Who already has or is building a strong personal brand on social media? or number of social media connections?

PR 113

PR Gen Z Thought Leadership Communications 113

Search Engine Land

JULY 23, 2024

Conversion rate: The percentage of content readers who convert into leads or customers. Dig deeper: What is content marketing? Defining marketing’s present and future 3. What does social media marketing include? Website traffic: Social media posts driving users to your website.

Digital Marketing 93

Digital Marketing Whitepaper User-Generated Affiliate Marketing 93

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Adobe Experience Cloud Blog

JANUARY 7, 2013

This is both the beauty and the beast of social media. It can be a marketer’s best friend or your worst enemy depending on your ability to keep your cool. As a social media marketer you will absolutely be tested. Welcome to the Jungle. The important thing to remember is to keep your cool.

Social Media Marketing 134

Social Media Marketing PR Marketing Marketers 134

Hubspot Marketing

JANUARY 22, 2025

Benefits and Drawbacks of Organic Marketing What are the benefits of organic marketing? Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Some of the perks of organic social media?

Social Media Marketing 117

Social Media Marketing User-Generated Gen Z Inbound Marketing 117

Sprout Social

SEPTEMBER 19, 2024

Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott.

PR 40

PR Branding Whitepaper Thought Leadership 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. Marketing trends : Marketers focused primarily on brand building and awareness.

Social Media Marketing 96

Social Media Marketing Branding Direct Mail PR 96

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Buffer Marketing

JULY 18, 2022

So, on I went and launched Prohibition PR. I started with a small personal blog discussing new social media trends and issues. Now we’ve grown into a medium-sized PR and social media agency. These insights have been instrumental in creating bold social media PR campaigns for our clients.

PR 129

PR B2C Management Traditional Marketing 129

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. In short, strategic use of social listening keeps you ahead of the game.

User-Generated 129

User-Generated PR Branding Product 129

Buffer Marketing

OCTOBER 31, 2024

That could mean sharing your morning routine, taking followers through your creative process, or showing what happens during a typical day serving customers. This could be an interview with you, a fellow creator, a member of your team, or a customer. This is particularly easy when they tag you in their Instagram posts or Stories.

Transform 117

Transform PR Product User-Generated 117

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Deep breath.

Analytics 114

Analytics Price Management PR 114

Hootsuite

MAY 28, 2025

Hootsuite Were the first to admit that Hootsuite is not actually a custom-built creator discovery tool. Hootsuite is a complete social media management dashboard. offers many functions for influencer marketing campaign management. Or create your own custom tags for more personalized relationship management.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hubspot Marketing

JULY 22, 2024

Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier to put together. See the difference?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? Authority: Contributions in digital PR. This is one type of “digital PR.”. This one is more obvious.

PR 135

PR SEO Analytics Marketing 135

Marketing Insider Group

APRIL 21, 2011

I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often extends to our colleagues in PR. The answer is social media.

PR 89

PR CMO Social Media Marketing Marketing 89

SocialPilot

JULY 12, 2024

Deciphering all this data helps marketers and businesses understand how their social media campaigns perform and impact their business goals. This leads us to an important question: Why is Social Media Analytics Important? Let’s be real; as social media marketers, we all crave that “aha!”

Analytics 115

Analytics Transform User-Generated Influencer Marketing 115

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. If you use ChatGPT, you can create a custom GPT and give it lots of articles.

Thought Leadership 116

Thought Leadership Copywriting SEO Marketing 116

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. We work online, shop online, socialize online. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage. Enter An Award.

PR 76

PR Branding Non-Profit Social Media Marketing 76

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. This can help with your attribution modeling.

Analytics 110

Analytics CRM Price Key Performance Indicator 110

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Upload it to PR services. We want to diversify how we reach this market and go beyond search and other digital marketing channels. Those activities look a lot like SEO, content marketing, PR and social media.

SEO 104

SEO Branding User-Generated PR 104

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. However, social media also presents many risks. With social media’s monthly active users expected to reach almost 3.43

PR 145

PR Law Finance Entertainment 145

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. 😉 I've been a Buffer customer and fan for nine years, long before I started contributing to the blog. Here's my current setup: I log all my half-baked ideas here and move them along in my custom Kanban board as they progress.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 124

Communications PR Gen Z Analytics 124

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. This fragmented customer journey requires a seamless, integrated approach to ensure every touchpoint delivers a consistent and engaging experience.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Neil Patel

FEBRUARY 9, 2021

Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. With the start of the internet and social media, marketing to customers became a whole new undertaking. What is Guerrilla Marketing? Stealth Guerrilla Marketing.

Stealth Marketing 139

Stealth Marketing PR Social Media Marketing Advertising 139

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

Real Estate 145

Real Estate PR Social Media Marketing User-Generated 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder.

PR 45

PR Whitepaper User-Generated Advertising 45

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Customers trust customers. Because the relationship between an influencer and his or her audience is built upon transparency, a friendly recommendation from a trusted influencer is going to be three to 10 times more likely to convert a customer. They can cut through the clutter. Image: PESO Model.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. Customer support. ” There are a number of benefits to Instagram verification.

PR 109

PR Social Media Marketing Marketing Strategy Branding 109

Buffer Marketing

AUGUST 1, 2022

Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. Between the five of us, we have many years of marketing and PR experience, and when you combine that with our customer-focused attitude, we’re truly able to get results that our clients actually want.

Management 111

Management PR Social Media Marketing Analytics 111

Hootsuite

AUGUST 4, 2022

By consolidating all of your social media accounts into one platform , you can quickly see what’s happening across the board and take action accordingly — without pulling out your hair. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders.

Social Media Marketing 137

Social Media Marketing Analytics PR Place 137

Sprout Social

MARCH 23, 2021

If businesses want to be at the forefront of digital transformation, they must fully embrace the power of social conversation. It’s something we at Sprout Social and Hofer-Shall agree on. So the question became, how do we still get our messages out there and reach our customers? ZHS: Data adoption is a passion of mine.

Transform 145

Transform PR Analytics Social Media Marketing 145

Hootsuite

MAY 29, 2023

What is social media risk management? Social media risk management is the process of identifying, assessing, and mitigating risks that stem from social media. Your brand, customers, and employees are all active on social media. What are the risks of social media for businesses?

Management 126

Management PR Pharmaceutical Law 126

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143