Buffer Marketing

JULY 18, 2024

How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.

SEO 123

SEO User-Generated Analytics Price 123

Search Engine Land

JULY 31, 2024

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. We’ll examine specific reports and metrics that provide actionable data for improving SEO performance. Processing.

SEO 124

SEO Analytics Product Advertising 124

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO 115

SEO Price User-Generated Analytics 115

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

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Customer Customer Journey Global Marketing Energy 139

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. ” But they might be ignoring budget-conscious customers. For instance, Ahrefs gets an estimated 2.5k

SEO 105

SEO User-Generated Management Customer 105

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable? What do we track?

SEO 127

SEO Health Place Customer 127

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. What is Social Media SEO? But, this social SEO is not just limited to social media. How to Do Social Media SEO?

SEO 116

SEO User-Generated Thought Leadership Branding 116

Trade Press Services Newsletter

DECEMBER 5, 2024

Also, subscribers can customize preferences to receive content relevant to specific roles, industries, or interests. Blog Post 2024 was the year of the customer, where customer service proved to be a make-or-break factor for many businesses. Patterson suggests focusing on the entire customer journey, not just transactions.

Marketers 247

Marketers Marketing Market Trends Customer Journey 247

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Let’s start with the most important element: your customers. They’re asking questions like “What is SEO software?” One week, you write blog posts. How serious is it?

Customer 111

Customer User-Generated Price Analytics 111

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. From customers. That feeling of envy mixed with respect? The result?

SEO 105

SEO Finance User-Generated Food 105

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. Competitors gaining share with weaker traditional SEO: They’re likely winning LLM visibility while you focus on rankings. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward. There’s A LOT to think through here.

SEO 122

SEO User-Generated Analytics Customer Journey 122

SocialPilot

JANUARY 15, 2025

Reviews are powerful as they serve as social proof and help customers learn about the quality of goods and services a business offers. Well share proven tips and strategies to encourage customers to write reviews to help you turn those happy customers into raving online reviewers. Unhappy customers will let you know.

Customer 97

Customer User-Generated Management Product 97

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. The client and I were thrilled.

SEO 119

SEO CRM User-Generated Education 119

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. But most SEO content fails to do this. How to Use the QRIES Framework to Create Quality SEO Content While E-E-A-T tells you what you need to have in each article to rank well, QRIES tells you how to do it. But you also create a more engaging experience for your audience.

SEO 119

SEO Transform Place Product 119

Martech

JANUARY 17, 2025

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A CMS is vital in creating personalized experiences and connecting customer touchpoints across all channels. Connecting the customer journey.

SEO 118

SEO Gen Z Customer Journey User-Generated 118

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Everything before this time was pre-AI.

SEO 110

SEO Branding User-Generated PR 110

Trade Press Services Newsletter

MAY 1, 2025

Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation. Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. Identify how visitors will find information, engage with your brand, and convert into leads or customers.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Backlinko

MAY 14, 2025

That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. As Leigh McKenzie, our Head of SEO puts it: Forecasting is hard, and imperfect, but its essential. Plus, a spreadsheet to project SEO traffic in minutes, right now.

SEO 108

SEO PR Product Place 108

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Price 122

Price Thought Leadership Transform User-Generated 122

Backlinko

APRIL 29, 2025

What matters is understanding which meta tags are important for SEO and how to optimize them for better visibility online. Let me make it clear early on: Your meta tags are not the most important aspect of your sites SEO. But optimizing them wont hurt your SEO. Which Meta Tags Actually Matter for SEO?

SEO 108

SEO Management Product Place 108

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO 68

SEO User-Generated PR Analytics 68

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Both platforms offer pre-made surveys you can customize. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO.

Marketing Strategy 119

Marketing Strategy Content Marketing eBook Marketers 119

Martech

AUGUST 22, 2024

SEO AI can increase SEO productivity. The key is to think of them as an add-on to your existing SEO tools, not as a substitute. For a complete guide to the different ways ChatGPT or any large language model can be used for SEO, check out “ ChatGPT for SEO: Ultimate Guide, Tips & Prompts ” from Backlinko.

Transform 138

Transform Copywriting User-Generated Marketers 138

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

User-Generated 131

User-Generated Transform SEO Law 131

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? With programmatic SEO, you automate page creation based on patterns in search behavior.

SEO 77

SEO User-Generated Transform Real Estate 77

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement.

Branding 128

Branding SEO User-Generated Price 128

SocialPilot

SEPTEMBER 5, 2024

It supports images, videos, customer interactions, and ads, with the added benefit of including links directly in posts and messages. Instagram This platform is ideal for capturing potential customers’ imaginations through stunning visuals and engaging stories.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Marketing Insider Group

JULY 24, 2024

Monitoring conversion rates, number of leads, and cost per lead helps you determine how much it costs to turn visitors into potential customers. 3) Lead Generation Generating leads through content marketing is essential for turning interested visitors into potential customers.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JULY 22, 2024

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 By doing so, we are short-changing our clients/customers and ourselves. Image generated by Google Gemini Applying context to marketing metrics When we look at our data, we need to think like that mathematician. position to the 2.5

Key Performance Indicator 123

Key Performance Indicator Transform Analytics Manufacturing 123

Backlinko

JANUARY 6, 2025

Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Then invest thousands in inventory and marketing, hoping customers will buy. Talk to your customers. They turn customers into fans who drive growth through word-of-mouth. You follow trends. Just listen.

eCommerce 111

eCommerce Shipping Logistics Transform 111

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price 137

Price SEO User-Generated Management 137

Marketing Insider Group

SEPTEMBER 2, 2024

A compelling headline can significantly increase click-through rates (CTR), attracting more readers and potential customers. Content Length and Depth The length and depth of your content significantly impact reader engagement and search engine optimization (SEO).

Content Marketing 125

Content Marketing Marketers Marketing Analytics 125

Hubspot Marketing

SEPTEMBER 30, 2024

If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers.

Thought Leadership 140

Thought Leadership User-Generated Marketers Marketing 140

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Easy, right? Except its usually not that simple.)

Price 113

Price User-Generated Finance eCommerce 113