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How to Successfully Manage Marketing in a Recession?

Aspiration Marketing

In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. We'll explore some approaches for managing your marketing during a recession, including how to cut costs, focus on customer retention, and adapt to changing market conditions.

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We’re hiring: Marketing Services Client Success Manager

Martech

Our marketing services manager position may be for you. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Track the status of the programs you manage; prepare and deliver sponsor reporting. Forever work-from-home.

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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

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Best Online Reputation Management

Neil Patel

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. The problem with that is that you can’t always control what customers say about you online, or even when a damaging business mishap gets out in the open.

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Management Strategies for Developing an Effective Remote Work Culture

Adobe Experience Cloud Blog

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. From a management perspective, this means finding ways to motivate and empower your team in their roles in an effective way. Embracing the changes. Combining technology and personality.

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Webinar: Keep customers engaged post-holidays and all year long by Cynthia Ramsaran

Search Engine Land

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

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Product Marketing Management Challenges in E-Commerce

OnPassive Marketing

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?