developers 
Hubspot Marketing
APRIL 2, 2024
It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. The framework helps define both the breadth and the depth of a brand, which makes it easier to develop marketing campaigns, identify growth opportunities, and ensure consumers understand the offerings.
Search Engine Land
MARCH 22, 2024
Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. Additional improvements.
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Search Engine Land
MARCH 12, 2024
TikTok is reportedly developing a new still image app to compete with Instagram. In the backend code of TikTok, developers have spotted a new welcome message hinting at the possible existence of the reported Instagram competitor, that reads: “TikTok Photos will be launched soon, we hope to help you gain new audiences in the new app.
Chief Martec
FEBRUARY 7, 2024
A set of game mechanics that I could explain to you in 30 seconds — one of my games let players mix different potions to create new, more complex ones, laddering up to ever more powerful magical elixirs — would take 30 days to develop. Their success was in spite of my deficencies as a software developer. Operations.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Search Engine Land
MARCH 12, 2024
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Developers such as APPS, NewStory, Supercent, and Unico Studio are actively testing this new ad format in their games. Real-time bidding buyers. Improved A/B testing.
Martech
JANUARY 26, 2024
Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Focusing on your prospects’ real needs and pains will inform broader marketing strategies, including market segmentation, product development and personalized marketing. Get MarTech! In your inbox.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. Your future sales forecast? Sunny skies (and success) are just ahead!
Advertiser: ZoomInfo
We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Ready to learn more? In this eBook, we’ll cover: The history of Conversation Intelligence.
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