Martech

MARCH 21, 2024

Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Craft a roadmap for digital transformation with AI as a cornerstone. Assess your current digital ecosystem.

Transform 103

Transform Analytics CMO CRM 103

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication. Free tools meet the needs of early-stage companies.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. How big is the challenge to educating marketers and getting them to adopt? Why we care. RMN effectiveness.

Marketing Plan 114

Marketing Plan Retail Education Advertising 114

Calvyn Lee Blog

JANUARY 15, 2024

The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. While cookies have enabled brands to track users and serve ads based on previous site activity, new privacy-centric alternatives must now be adopted.

Customer 130

Customer Advertising Advertisers Customer Journey 130

Martech

MARCH 29, 2024

When a content marketer adopts agile, hoping it will help her deliver more content quickly, she doesn’t get it. Whatever the job, successful agile adopters identify metrics critical to their business and evaluate everything they do by those metrics. Stop doing transformations and adopt agile incrementally Transformations are scary.

Transform 106

Transform Manufacturing Fashion Promotion 106

Search Engine Land

JANUARY 29, 2024

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. The increase in Google search ad spend suggests that people are feeling more confident in digital advertising after a rocky start to 2023, when CPS dropped.

Retail 135

Retail Advertising Advertisers Performance Marketing 135

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Retail 107

Retail Advertising Advertisers Promotion 107

Martech

DECEMBER 29, 2023

Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 112

Retail eCommerce Gen Z Transform 112

Search Engine Land

FEBRUARY 19, 2024

Voice search adoption Over 25% of individuals from Western countries indicated using digital voice assistants several times a day, per Statista. People have complained about inaccuracies, but we already see improvements with more data and adoption. It’s the next step in being digitally native (a voice native?).

Transform 124

Transform User-Generated Entertainment SEO 124

Search Engine Land

APRIL 12, 2024

JPMorgan Chase launched Chase Media Solutions, a new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Dig deeper: 2024 Predictions: Retail media networks Early adopters. Chase Media Solutions was announced April 3.

Retail 92

Retail Advertising Advertisers Promotion 92

SmartBrief - Marketing

JANUARY 30, 2024

As streaming and linear programming converge, viewers want better audio and video quality, technology improves and climate change makes alert systems crucial, nations around the world have pursued upgrades to their digital TV standards. one of the leading candidates as it prepares for its next generation of digital TV.

Energy 77

Energy Manufacturing New Technology Communications 77

Search Engine Land

JANUARY 18, 2024

Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti. This could impact how widely SGE is adopted. Below is a summary of what they had to say. What is SGE?

Copywriting 120

Copywriting User-Generated Marketing Marketers 120

Martech

NOVEMBER 9, 2023

SOCi polled 317 digital marketers in the U.S. The diversity in AI tool adoption reflects the industry’s quest for more personalized, real-time, and efficient marketing strategies,” said Monica Ho, CMO of SOCi, in a company release. The willingness to adopt AI tools is there (see the SOCi study). Image: SOCi Inc. Moving too fast?

CMO 107

CMO Marketing Marketers Management 107

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. There are five main steps for adoption laid out in the marketing AI blueprint. Image: Capgemini. Roll out and scale the proven business use cases.

Transform 114

Transform Marketing Marketers New Technology 114

Martech

JUNE 6, 2023

The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment. Consumer and B2B adoption. Another adoption strategy is for people who use VR at work to bring the devices home. Why we care.

Price 127

Price eCommerce Marketing Marketers 127

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Transform 99

Transform Advertising Advertisers Law 99

Scoop.it!

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. This blog will spotlight why those marketers adopt a webinar strategy. The post 5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy appeared first on Scoop.it A webinar is a virtual seminar.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Search Engine Land

MARCH 4, 2024

Consumers are experiencing ad fatigue and are more concerned about their data and digital footprints now than ever – partly due to this hyper-targeting and partly due to some high-profile current events focused on the misuse of user data. The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018.

Traditional Marketing 121

Traditional Marketing Marketing Marketers Digital Marketing 121

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Companies adopting mobile strategies position themselves as industry leaders, which gives them a significant competitive advantage over others. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 100

Marketing Strategy Marketing Marketers SEO 100

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 126

Digital Marketing Thought Leadership Transform B2C 126

Search Engine Land

DECEMBER 13, 2023

Two noteworthy AI developments, Performance Max ( PMax ) and Search Generative Experience ( SGE ), are poised to revolutionize digital search marketing. Switching from manual to automation Since its official launch in July, Google’s PMax has gained strong adoption within the digital marketing community.

Customer Acquisition 117

Customer Acquisition Advertising Advertisers Product 117

Martech

NOVEMBER 10, 2023

Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. EOL for Drupal 9 presents risks in security, compatibility, compliance, and UX, but also a chance to upgrade and enhance the digital experience.

Transform 107

Transform CMO Management Digital Marketing 107

Martech

MARCH 13, 2024

This then justifies their lack of adoption. Because of lingering doubts, I believe in identifying those exploring AI’s capabilities, celebrating their accomplishments and inspiring others to follow suit by incentivizing early adopters. Goals and challenges As we look ahead, we are focused on adoption and experimentation.

Transform 107

Transform Copywriting Market Trends Analytics 107

Search Engine Land

APRIL 12, 2024

Vertical video’s early success and wide adoption had a massive influence on other platforms due to its effectiveness. Today, vertical video advertising will ascend to the pinnacle of the creative hierarchy, compelling brands, agencies and media buyers to adopt a “vertical-first” strategy across platforms like Reels, TikTok and YouTube Shorts.

Advertising 97

Advertising Advertisers Transform User-Generated 97

Martech

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.

Customer Acquisition 91

Customer Acquisition Marketing Marketers Digital Marketing 91

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. But when more people adopt it, we might get back up to normal levels.” Remember FLoC ?

Advertising 110

Advertising Advertisers Analytics Place 110

Search Engine Land

JANUARY 16, 2024

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions.

Customer Acquisition 88

Customer Acquisition Digital Marketing Marketing Marketers 88

Search Engine Land

SEPTEMBER 5, 2023

Depending on user adoption, this could significantly affect brand reach and campaign performance. A Meta subscription service has been suggested in response to the European Union’s Digital Services Act, which comes into effect on 1 January 2024. Why we care. Establish a level playing field for businesses.

Advertising 137

Advertising Advertisers Search Marketers Product 137

Martech

MARCH 6, 2024

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post New for 2024!

Marketing Automation Platform 89

Marketing Automation Platform Marketing Marketers Analytics 89

Martech

OCTOBER 17, 2023

Visit Digital Marketing Depot to download MarTech’s Marketing Automation Platforms: A Marketer’s Guide The post Compare 10 top marketing automation platforms appeared first on MarTech.

Marketing Automation Platform 115

Marketing Automation Platform Marketing Marketers Analytics 115

Martech

SEPTEMBER 14, 2023

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. 21% say no one owns AI at all. Why we care.

Conversational Marketing 113

Conversational Marketing Place Customer Marketing 113

Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Dominate the social platforms Facebook and X.

Health 88

Health User-Generated Marketing Marketers 88

Martech

APRIL 9, 2024

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” The problem that some experts see is that it requires large-scale adoption within the ad ecosystem for the results of the testing to be reliable.

Advertising 103

Advertising Advertisers Finance Entertainment 103

Businesses Grow

MARCH 13, 2024

In this unmissable show, we cover: How to cut through the overwhelm and focus on practical applications now How to think about organizing around AI Gaining competitive advantage by pushing the edges of AI Overcoming the number one obstacle to AI adoption How AI will be built into everything we do You do NOT want to miss this.

Email Marketing 86

Email Marketing Customer Marketing Marketers 86

Rock Content

APRIL 11, 2024

These changes have also been reflected in digital marketing and SEO strategies. It is crucial to underscore that these professionals do not necessarily require digital prominence, as the objective is precisely to incorporate perspectives from everyday individuals, thereby humanizing the brand’s content.

Transform 81

Transform User-Generated SEO Digital Marketing 81

Martech

APRIL 17, 2024

It is designed for a digital world without third-party cookies. Even so, because it’s part of the Google-verse and its price point (free) can’t be beat, it is still the dominant digital analytics platform. Dig deeper: 15 low-cost alternatives to GA4 Q: The clients who have adopted other systems, what made them do it?

Analytics 106

Analytics Price Transform Marketing 106

Search Engine Land

OCTOBER 6, 2023

The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. This is why brands must adapt and provide a more intuitive and personalized digital experience for users across all channels and touchpoints.

CRM 119

CRM Customer Journey SEO New Technology 119