Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails. Does that sound familiar?

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Results aren’t instant. It’s a long-term strategy that grows over time.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 131

Digital Marketing Customer loyalty eCommerce Marketers 131

Search Engine Land

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

Search Engine Land

MAY 13, 2024

This paper examines five common mistakes that sellers make when adding new channels, how they stifle growth, and what can be done to prevent them. Visit Digital Marketing Depot to download What Merchants Should Avoid When Adding New Ecommerce Channels.

eCommerce 83

eCommerce Digital Marketing Shoppers Marketers 83

Search Engine Land

OCTOBER 21, 2022

Visit Digital Marketing Depot to download “How to Increase Your eCommerce Revenue” from Shopper Approved. Learn more. The post Increase your page rankings and organic traffic with user-generated content (UGC) appeared first on Search Engine Land.

User-Generated 91

User-Generated Digital Marketing Shoppers eCommerce 91

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). Bill Sebald , the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt. Check out Semrush’s Agency Partners platform. We don’t keep a sales pipeline either.

SEO 118

SEO eCommerce PR Non-Profit 118

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Marketing is about more than just PR stunts; often, it’s your day-to-day customer interactions that can build your brand equity. ATTITUDE shows us a chatbot assistant example that works to improve the company’s overall digital marketing presence. Source: ATTITUDE. . Source: Babylon.

PR 125

PR Whitepaper eCommerce Retail 125

Unbounce

NOVEMBER 27, 2023

/ Landing page optimization Mastering ecommerce conversion rate optimization: expert tips and inspirational examples By Alan O’Sullivan. 37 min read If you work on ecommerce projects and you’re not already BFFs with conversion rate optimization (aka “CRO”), you’re really missing out. What is a good ecommerce conversion rate?

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Neil Patel

AUGUST 19, 2021

In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability. Shopping online isn’t only for eCommerce businesses. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets.

SEO 145

SEO Marketers Marketing Whitepaper 145

Scoop.it!

SEPTEMBER 7, 2022

Offer downloadable digital content. E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. For instance, if you have an online shop and you want to grow your email list, you should focus on ecommerce lead magnets.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 130

Copywriting CMO PR Social Media Marketing 130

Exposure Ninja

MARCH 18, 2022

Some popular eCommerce automation campaigns are; Welcome Sequence. This all-day live virtual event is focused on helping businesses like yours to get more traffic, more leads, and more sales from your digital marketing. eBooks, email courses, white papers, case studies. Do Co-Marketing. Offer a Free Tool.

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. UGC has become the mainstay of ecommerce content marketing.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. A customer journey map is essential for your digital marketing strategy, especially if you are a SaaS, e-commerce, or B2B heavily reliant on online marketing channels. Define Your Buyer Persona.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

CXL

JUNE 16, 2022

It also helps you: Create the right type of content; Reach the right target audience on the right channels; Produce content faster; Cut down on wasted time and spend; Quickly onboard new team members; Incrementally improve marketing by learning from each campaign. A marketing playbook, in the traditional sense, is an internal document.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Search Engine Land

MARCH 29, 2023

The Reddit pixel is also a great window to confirm your best audience, whether it’s your current customers (if you have a login section on your website) or customers who land on your confirmation page (if you are a B2B ecommerce site). Reddit users visit the platform to find “their people” – communities with a shared interest.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials Marketers 87

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. We got you.

Price 138

Price User-Generated Whitepaper Social Media Marketing 138

Campaign Monitor

FEBRUARY 25, 2022

For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Are you an ecommerce business that’s now in-stores for the first time? Free resources, like white papers and guides. Shout it from the rooftops (or just email).

Whitepaper 76

Whitepaper Customer loyalty eBook Education 76

Digital Marketer

AUGUST 9, 2023

For example, let’s say that you run an eCommerce business selling baby clothes. Content Marketing Content marketing is the organic marketing practice of creating high value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue “talking” to them. Click Here 6.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Unbounce

OCTOBER 15, 2024

For example, a digital marketing agency might create informative blog posts or videos that answer common questions potential clients have. When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Let’s explore three main differences.

Marketers 98

Marketers Marketing User-Generated CRM 98

Econsultancy

APRIL 28, 2022

Robinson put this question to a panel of expert leaders from major organisations: Gayla Wright, Senior HR Business Partner at Specsavers; Steven Javor, Director of Ecommerce – USA & Canada at Schneider Electric; and Ellie Norman, who spent four years as the Chief Marketing Officer at Formula One.

eCommerce 83

eCommerce Energy Transform Marketers 83

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. using blue for trust vs. red for urgency) Gradients vs. solid colors Seasonal color themes vs. standard color themes Recommended reading : Color palette trends to inspire your marketing strategy 6. Landing pages Conversion optimization Digital marketing Lead generation

Price 105

Price eCommerce Copywriting User-Generated 105

Scoop.it!

MARCH 24, 2022

Companies use digital marketing to attract and convert customers online, and content marketing is often at the heart of these digital strategies. One way to look at this is to say that your web design should be flexible enough to facilitate your curated content marketing efforts.

Content Marketing 59

Content Marketing Whitepaper eCommerce Marketing 59

Neil Patel

JANUARY 2, 2019

It doesn’t matter if you are an ecommerce site or a SaaS company. When he and his wife launched their ecommerce store they commented on other popular blogs and social sites when it came to all things skin related. Content marketing. Has a good level of knowledge of digital marketing. Follow the steps below exactly.

Branding 112

Branding Promotion User-Generated Whitepaper 112

Duct Tape Marketing

FEBRUARY 27, 2017

The premise behind a content upgrade, as we’ve previously explained on the Duct Tape Marketing Blog, is this: “Write a really great, useful blog post and then when people show up to read it offer them an “upgrade” to the content in the form of a checklist, video, or case study relevant to the topic in exchange for content details.”.

eBook 61

eBook Whitepaper Energy eCommerce 61

Duct Tape Marketing

DECEMBER 11, 2015

In order to cover most businesses without having the write a dissertation, I am going to group them into three of the most popular businesses: SaaS, eCommerce, and Services. For example, if you are offering accounting software, you advertise a whitepaper download on how they could be saving more in taxes. eCommerce Remarketing.

Whitepaper 50

Whitepaper eCommerce Advertising Advertisers 50

Unbounce

SEPTEMBER 12, 2023

When it comes to lead capture landing pages, providing the equivalent of digital “candy” can turn into an increased likelihood that visitors will provide their contact info. Christine Johnson, Digital Marketing Specialist, Vancouver Island University The bottom line—they crushed their bottom line.

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Rock Content

JUNE 2, 2023

While investing in fancy tools and following the latest marketing trends can help you get more business, what matters most is the content of your website. High-quality content is key to your digital marketing strategy today, and we’re here to help you streamline your website content creation process.

Product 52

Product Retail SEO eBook 52

Unbounce

MARCH 23, 2023

Enter: The Internet and the wide, webby world of digital marketing. With the ability to communicate with just about anybody on the planet—all without getting outta your pajamas—digital marketing makes it a snap to raise awareness about your brand. Choose your marketing channels, create some content, and voilà.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Today, a lot of false scarcity tactics on ecommerce landing pages are probably doing more harm than good for people’s conversion rates.)

Whitepaper 106

Whitepaper eBook Promotion Communications 106

Dana Nicole

JANUARY 27, 2021

Allison points out how necessary blogging is for small eCommerce businesses: Blogging is still beneficial for growing a business. On the contrary, if you’re checking those three boxes then blogging can help you dominate your market. 14 Content Marketing Experts Weigh In! Jake Rheude, Red Stag Fullfillment. Ben Zeisloft, Qlicket.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52