Remove Digital Marketing Remove Entertainment Remove Market Segmentation
article thumbnail

AI and machine learning in marketing: Are you deploying the right models? 

Martech

Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing. Netflix wades through years of your entertainment choices and immediately suggests the next shows you’ll want to binge-watch. Understanding what you want to accomplish – market segmentation, competitive analysis, etc.

Marketers 135
article thumbnail

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

article thumbnail

What do digital marketers do? (and what should they do?)

Welcome Software

Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies. While legacy marketing relies on traditional ad channels like billboards and radio, digital marketing is an opportunity for companies to seize the future.

article thumbnail

How to Use Your Content Platforms to Gain Valuable Customer Insights

Duct Tape Marketing

Affinity Categories relates to the other lifestyle interests they have, while In-Market Segments shows you their product and purchase based interests. Lunch hour readers prefer entertainment, while morning browsers are primed for news. Creating great content is only one aspect of digital marketing. Blog Topics.

article thumbnail

How to host a successful virtual event

Rock Content

In recent years, these events have worked wonderfully as one of the features of Digital Marketing strategies. They can achieve various objectives, such as: generating interaction; teaching; entertaining; informing; training; enabling remote business meetings; introducing products and services. Live Social Media Streaming.

article thumbnail

Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Ritson concludes, “It’s time to leave this lazy approach to segmentation behind.” While you’re reviewing your assumptions about market segmentation, you may also want to tackle another tough question: “What is user-generated content?” What can I add? What is user-generated content? billion views and 502 million engagements.

Gen Z 88