Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. Why is disruptive marketing so important? Gen Z customers.

Gen Z 125

Gen Z Marketing Marketers User-Generated 125

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Explore Influencer Marketing.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. You even use visuals to break up your text, just as all the top digital marketing gurus say to do it. Skeptical Gen Z and millennial consumers have lost trust in official messages.

Gen Z 118

Gen Z Whitepaper Millennials Transform 118

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z?

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Try influencer marketing.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? Looking to connect with Gen Z?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Power Digital Marketing

DECEMBER 1, 2022

The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. And if part of a brand’s marketing strategy is to feature long-format videos, this is the way to go. Confirm you’re making the right choice by collaborating with the experts at Power Digital.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

APRIL 12, 2023

It’s also one of the top apps for marketers to use in their digital marketing campaigns because of its high engagement rates and young user base. Types of Viral Marketing Techniques to Expand Your Brand’s Reach Many small businesses have little to no marketing experience.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

TechWyse

JANUARY 31, 2023

Marketers have noticed the rise of TikTok influencers and their impact on online audiences (especially GenZ), and are quickly implementing the social network into their marketing strategies. Here are five TikTok trends to look out for this year: More brands will partner with TikTok influencers.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Gen Z 128

Gen Z Transform Millennials Entertainment 128

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. These were some interesting hotel social media marketing strategies, weren’t they?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. In the early part of the journey, this might include optimization by way of marketing and communication channels.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

TechWyse

MARCH 8, 2023

But the most efficient way of leveraging podcasting as a lead generation method is by starting one for your business. Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. Are you ready to generate more leads for your business?

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Sprout Social

NOVEMBER 14, 2023

And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z. Personally, I call it “foot-in-the-door” marketing. Authentic marketing can only come directly from the brand Not all of your content has to be created by you.

Gen Z 120

Gen Z Influencer Marketing Marketing Marketers 120

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77

Neil Patel

JANUARY 18, 2023

Google continues to be the gold standard that drives priorities for digital marketing. Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. What Search Engine Trends Shaped 2022? Google ranks fifth.

SEO 113

SEO Gen Z User-Generated Advertising 113

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

FEBRUARY 21, 2023

As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Rock Content

MARCH 4, 2020

Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. This guide will go over: What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. They strongly influence TikTok, setting the tone for what resonates within the community and, sometimes, beyond it. million Filipino users —ranking eighth worldwide.

Gen Z 98

Gen Z Food Transform User-Generated 98

Unbounce

MAY 1, 2024

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Problem : The digital marketing realm is awash with opinions on the “ideal” button color—green, red, pink, you name it.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. If you’re looking to tap into Gen-Z or even younger demographics, this is the stat to pay attention to because it’s important that brands meet audiences with the content they like to see and engage with.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix? Are you priced lower with a young target audience?

Price 52

Price Promotion Marketing Marketers 52

Spiralytics

FEBRUARY 7, 2023

Brand partnerships with influences on social media Influencer marketing has been around for quite some time. This type of marketing leverages an influencer’s following to get more conversions. With the help of the current trends, backed up by solid facts, curating an effective marketing strategy will be achievable.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Martech

MAY 3, 2022

A solid social media marketing strategy can make or break your business’s social media presence. Marketers should ask themselves the following questions while formulating their social media marketing strategy. Facebook has a strong appeal to millennials too , but less so to Gen Z.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Identify one or more clear benefits for your audience they will take home. Step 3: Be novel.

Neuromarketing 89

Neuromarketing Gen Z Energy Transform 89

Marketing Insider Group

DECEMBER 8, 2020

Attending offline events such as digital marketing conferences and trade shows can help you generate leads from other areas of interest. You don’t want to cast your net blindly, so keep testing new strategies and ideas to figure out which you need to stop, and more importantly, which you need to scale.

User-Generated 142

User-Generated CRM Marketing Marketers 142