Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Calvyn Lee Blog

JANUARY 28, 2023

As social platforms continue working to make in-app purchases easier throughout 2023, each update will allow marketers and brands to get creative with customer experiences as they capture impulse buys.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Spiralytics

APRIL 12, 2023

It’s currently the most popular social media app among U.S. It’s also one of the top apps for marketers to use in their digital marketing campaigns because of its high engagement rates and young user base. Here are some of the most effective viral marketing techniques: 1.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Today, pandemic restrictions have eased up but consumer social usage definitely hasn’t.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. Instagram is also top-dog in the influencer marketing space.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. Other marketing tools can also help you automate and track each customer’s journey.

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

SocialPilot

JANUARY 24, 2024

These days influencer marketing is one of the most preferred ways for brands to introduce a new product to their targeted market. Influencers are here to rule the advertising market, and it can be easily seen every time you open your Instagram, Facebook, or YouTube. That’s where the influencers come into the play.

Influencer Marketing 77

Influencer Marketing Gen Z Social Media Marketing Communications 77

Spiralytics

FEBRUARY 21, 2023

Unlike other social media platforms , TikTok is home to enticing and easy-to-consume videos that are perfect for the world’s shrinking attention span. As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Rock Content

MARCH 4, 2020

Companies have swarmed the internet in recent years to take advantage of this, a strategy known as Digital Marketing. Now you may have heard of Digital Marketing along with various other hype words in seminars and other marketing-related events. This guide will go over: What is Digital Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP.

Gen Z 130

Gen Z Social Media Marketing Digital Trends Fashion 130

Power Digital Marketing

JANUARY 19, 2023

Boutique companies and huge enterprises are well aware that social media marketing is one of the golden tickets to a thriving business. But with Instagram and TikTok—two of the largest social media titans—angling for consumers’ attention, where should brands invest their marketing budget? Sources: SEM Rush.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144