Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. When it comes to global content, one size does not fit all. She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. Click To Tweet. Rebecca Lieb gets it.

Global Marketing 105

Global Marketing Marketing Marketers Communications 105

Pam Didner

OCTOBER 7, 2020

Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible. This requires careers in digital marketing. If you have chosen digital marketing as your career, then this article is for you. Digital marketing trends are always changing.

Digital Marketing 52

Digital Marketing Social Media Marketing Marketing Marketers 52

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 Get the daily newsletter digital marketers rely on. While IT software and services represented 7% of marketing investment in 2021, it will drive 14% of the dollar growth from 2021 to 2025 – by far the most of any industry. Why we care.

Transform 115

Transform Global Marketing Retail Marketing 115

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 116

Customer Acquisition Marketing Marketers Global Marketing 116

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. However, reaching potential customers in the modern global commerce landscape is more complicated than placing a few ads. Nearly 20% of the global population is proficient in English. What is Multilingual Content Marketing? Simple enough.

Content Marketing 79

Content Marketing Marketing Marketers Global Marketing 79

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. Ryan is truly an old-hand at email marketing.

Email Marketing 120

Email Marketing CMO Marketing Marketers 120

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 83

Transform eCommerce Retail Entertainment 83

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. This is why we recognize the top 50 talented marketers to celebrate their success and share their mission-driven, inspiring stories with the world. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 78

Management Transform Whitepaper Marketing 78

Martech

DECEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and if there was any question, the future looks bright if you’re in the marketing ops profession. Shiv Gupta, Managing Partner, U of Digital. Chris Wood, Editor.

Global Marketing 97

Global Marketing Marketing Marketers Digital Marketing 97

Martech

FEBRUARY 1, 2022

.” In a new report , “NextGen Event Optimized for Outcomes,” a survey of 150 global marketing leaders finds that 65% believe event marketing “will mature to align all events — virtual, in-person, and hybrid — to marketing outcomes. Virtual is here to stay. Hybrid faces challenges.

CMO 81

CMO Event Marketing Global Marketing Marketing 81

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. I had my daughter here.

CRM 93

CRM eCommerce Retail User-Generated 93

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 121

Analytics Marketing Marketers Transform 121

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. Here are several types you may come across in the marketing world. Digital Media and Design.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Gen Z 122

Gen Z Marketing Marketers User-Generated 122

Search Engine Land

MARCH 16, 2023

Search marketing on a global scale is all that – and then some. The biggest obstacle is working for global clients with a “decentralized” approach to marketing. This article breaks down the problem international search marketers face when working with such clients and what we can do about it.

SEO 97

SEO Global Marketing CMO Search Marketers 97

Set Up

MARCH 19, 2024

To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Otte: I love people!

Transform 105

Transform PR Marketing Marketers 105

Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. Why can’t we automate most of our marketing tasks? American Express wasn’t built through social media marketing. Tesla wasn’t built through content marketing.

Marketing 143

Marketing Marketers Global Marketing SEO 143

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

Transform 94

Transform Marketing Marketers Global Marketing 94

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. Collaborating with other companies can be a powerful way to enhance global branding.

Branding 73

Branding Global Marketing Fashion Whitepaper 73

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. What’s the big deal about balancing global and local marketing efforts?

Transform 96

Transform Marketing Marketers New Technology 96

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

JUNE 8, 2020

I have been quite lucky in my nearly 30+ year marketing career to work with some truly extraordinary people. I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing.

Thought Leadership 96

Thought Leadership Content Marketing Transform CMO 96

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Learn more about search marketing at MarTech’s sister site Search Engine Land. Content marketing and analysis.

SEO 135

SEO Analytics Marketing Marketers 135

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? Jessica Kao. Edwards University.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This allows marketers to explore the customer journey using data. What defines customer journey analytics? Cross-channel data.

Customer Journey 104

Customer Journey Analytics Customer Marketing 104

Welcome Software

AUGUST 9, 2022

Marketing has come a long way. Two hundred years ago, a marketing trend would have been to use the town crier. Today, aside from word of mouth, there are print and digital methods to reach customers. So, what online marketing trends are worth a look at in 2022? Let’s first review the aspects of online marketing.

Market Trends 40

Market Trends Shoppers Marketing Marketers 40

Adobe Experience Cloud Blog

JULY 13, 2018

Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers , it has been our mission to remember what we learned and take it to heart as the year marches on. Bill Brown, Director, Marketing Operations, Phillips 66. Jim D’Arcangelo, SVP – Growth Marketing, UpCity.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Traackr

AUGUST 29, 2017

The Digital Marketing World Forum, London equips the global marketing community to overcome key challenges. See who's most influential at this year's event.

Global Marketing 84

Global Marketing Digital Marketing Marketing Marketers 84

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. How To Get Started with Website Localization?

Logistics 72

Logistics Global Marketing SEO Brand Management 72

Martech

JULY 22, 2022

Committing to customer journey analytics and orchestration requires that every business function — marketing, sales, customer service, product development — contribute data on the points where they touch the customer throughout the life cycle. More agile marketing and operations. Do you want to optimize your marketing spend?

Customer Journey 82

Customer Journey Customer Analytics Global Marketing 82

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Transform 141

Transform Event Marketing Thought Leadership Analytics 141