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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. By frequent A/B email testing , you can significantly improve your conversion rate and maximize the impact of your digital marketing efforts.

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A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators

Hubspot Marketing

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email.

Education 100
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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Nutrition guides supporting overall wellness complement your physical activity offerings, creating a holistic approach to health that distinguishes your center. These technologies create memorable interactions that differentiate your recreation center from competitors who are still using traditional marketing approaches.

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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Let’s take a look at some traditional models as well as some newer frameworks. Traditional Marketing Models 1.

Marketers 122
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How social listening benefits your organization at four levels

Sprout Social

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time.

Health 142
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Agency earns 43 awards from Advertising Club of Connecticut

Adams & Knight Marketing

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

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Marketing that works. Marketing that heals. The time is now.

Businesses Grow

If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. Mental health crisis. Perhaps the most significant trend of our time is the crisis in mental health. 3) Marketing that works … and heals.

Health 143