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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Nowadays, you need to learn how to create a podcast with generative AI to be more productive.

Law 91
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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Gen Z 116
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44 digital marketing tools to help you make your first sale

AWeber

Like any new business or product, you will need to try several marketing strategies to see what works. This will help you identify the best place to find and sell to the types of customers who want your products. So check out these digital marketing tools to help you make your first sale.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. antitrust and consumer protection laws in June. The PPC community had a rollercoaster year in 2023.

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How to Market a Service-Based Business

Exposure Ninja

Marketing a service-based business is a tad different from marketing a product-based one. This article is full of examples from various service-based businesses, from law firms to healthcare providers. Let’s take one of our clients, Patino Law Firm. But don’t worry.

Law 98
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5 PPC Business Ethics Examples and Best Practices

Neil Patel

They can also get you in trouble with the law. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. Don’t Advertise Misleading Products. One of the most common examples of misinformation in PPC is advertising misleading products.

Price 120