Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Today’s integrated marketing strategy isn’t.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. The idea of personal branding has become synonymous with online marketing in particular; as a way for smaller businesses and entrepreneurs to quickly grow their brands and their businesses simultaneously. Get Media Coverage.

PR 67

PR Branding Non-Profit Social Media Marketing 67

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts.

PR 139

PR SEO Health Influencer Marketing 139

Martech

MARCH 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, it’s a beautiful day in the neighborhood. There’s good reason digital marketers hate friction. Constantine von Hoffman, Managing Editor. Shorts (Optional). “It

PR 100

PR Digital Marketing Customer Management 100

Adams & Knight Marketing

APRIL 26, 2021

Prior to joining Adams & Knight, Shaw served as the Director of Digital Strategy and Planning at MNI Media in Stamford where he led the team that developed digital media strategies for the firm’s many national clients. After accepting this position, he recently moved with his family to Simsbury, Connecticut.

Health 130

Health PR Analytics Influencer Marketing 130

Hubspot Marketing

APRIL 9, 2024

HubSpot Program Manager Kaitlin Milliken also takes the time to test AI solutions like ChatGPT. "AI I used ChatGPT to create a Python script that managed the files for me. Check out this blog on AI in Digital Marketing for more information. Check out this blog on influencer marketing in 2024 for more ideas.

Advertising 82

Advertising Advertisers PR Millennials 82

Adobe Experience Cloud Blog

JUNE 30, 2015

But what do Social Media Managers really do all day? In celebration of Social Media Day, I’m pulling back the curtain to give you a sneak peek into a day in the life of a Social Media Manager, alongside some easily actionable tips on how to incorporate social into your daily routine. 5:30AM: BUZZZZ! Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

PR 112

PR Social Media Marketing Management Analytics 112

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But be careful.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. I realized early in my career that PR firms would become obsolete.

Branding 52

Branding PR Copywriting Logistics 52

Search Engine Land

OCTOBER 28, 2022

” John McAlpin , Director of SEO Strategy, Cardinal Digital Marketing. As such, it is hard to dominate all skills (Technical, Data, Content, PR, Story Telling, Management and more). ” Holly Miller Anderson , Lead SEO Product Manager, Under Armour. Jon Clark , Managing Partner, Moving Traffic Media.

SEO 130

SEO PR Finance B2C 130

Duct Tape Marketing

FEBRUARY 25, 2023

Upfluence – An a ll-in-one affiliate and influencer marketing platform that allows you to discover influencers depending on your niche, manage influencer relationships, create automated campaigns, track sales, measure ROI, etc. PR professionals can monitor their brand on the web and stay on top of industry news.

PR 65

PR Influencer Marketing Digital Marketing Management 65

Search Engine Land

FEBRUARY 9, 2024

Your goal is to deliver practical advice and actionable tips regarding the Search Generative Experience and keep your clients up with the ever-changing landscape of digital marketing. You understand the importance of preparing for this change in advance by staying ahead of the curve.

User-Generated 122

User-Generated SEO PR Digital Marketing 122

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Million Via SEO Migration strategy for the win.

Transform 139

Transform Non-Profit Health SEO 139

Martech

FEBRUARY 28, 2023

Marketers and PR professionals are still dealing with the airline’s soiled reputation and terrible customer experience fallout. So, what should marketers do when the company fails to deliver the service they promised? This is why we marketers must be our companies’ advocates for modernization and innovation.

Transform 104

Transform PR Management Branding 104

Martech

AUGUST 6, 2021

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. Brand building. What is important to them?

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Orbit Media Studios

MARCH 10, 2024

You can set up all of these shares at once using social scheduling in your social media marketing management tool. Each of them is an opportunity to reach out to the community manager and share the article. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

PR 106

PR SEO CMO Energy 106

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. Otherwise, hiring managers will gloss over your resume, like the other 54% of job applicants who don’t tailor their resumes for each employer or position. Sometimes, it’s not there, making it even worse.

CRM 100

CRM Digital Marketing Management User-Generated 100

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. But of course, it’s obvious what the problem is here, and it’s an interesting question whether it’s up to marketers to fix it.

PR 111

PR Retail Customer Journey New Technology 111

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. Today, we’re exploring the synergy between digital PR and link building. You’re not alone. billion in 2024 to $144.28

PR 84

PR SEO User-Generated Promotion 84

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 130

Whitepaper Analytics User-Generated Key Performance Indicator 130

Digital Marketer

JANUARY 16, 2023

The reason for this increased demand for marketers is tied to the rise in digital marketing. New methods of marketing have continued to develop out of the digital sector. This means that marketers capable of creating engaging content or managing social media accounts are needed.

Education 76

Education Marketing Marketers Communications 76

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Such insights will help you identify new areas in marketing where you can focus your budget or refine existing ones.

Social Media Marketing 123

Social Media Marketing Marketing Marketers Influencer Marketing 123

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

PR 52

PR Social Media Marketing Management Analytics 52

Sprout Social

JUNE 24, 2019

Arcane is the original digital-first agency helping its client partners navigate the ever-changing technical and digital landscape. Check out its participation in our digital #SproutSessions series. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising.

Non-Profit 67

Non-Profit PR Social Media Marketing Retail 67

Neil Patel

FEBRUARY 9, 2021

4 C ons of Guerrilla Marketing. This type of marketing falls into the “proceed at your own risk” category because while the wins can be huge, the losses can be a terrible PR and reputation management lesson. Occasionally, a marketing campaign misses the mark, or the public misunderstands the message.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 102

Transform Education Marketing Marketers 102

Martech

JUNE 26, 2023

We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing.

Event Marketing 104

Event Marketing Marketing Marketers PR 104

Search Engine Land

DECEMBER 16, 2022

Additionally, as competition for digital marketing budgets intensifies, the importance of SEO success and performance must be recognized and rewarded. The C-suite drives the company's business strategy and manages employees. Sales would not share the tactical minutiae of every deal with management – and SEOs should not, either.

Communications 97

Communications SEO CMO PR 97

Hootsuite

SEPTEMBER 16, 2022

Need help managing customer service? This is especially when you choose one with good marketing capabilities. marketing chatbot examples. Domino’s promotional PR stunt. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is.

PR 96

PR Whitepaper eCommerce Retail 96

Martech

AUGUST 15, 2022

Too often organizations misunderstand marketing’s responsibilities. The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy.

Transform 96

Transform CMO PR Education 96

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources. Type: Course.

Social Media Marketing 109

Social Media Marketing Price Marketing Marketers 109

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 118

PR SEO Transform Customer Journey 118

Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. For our counterpoint, we turn to an actual PR expert who has spent decades helping hundreds of clients win love from the media. PDF files are easy to create and upload, so they are an easy fix for content management when sites are hard to update. Problem solved.

PR 127

PR SEO Place Promotion 127

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52