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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

This companywide alignment will not only enhance your marketing efforts but also foster a unified approach to delivering exceptional customer service to clients. Strike a Balance Between Traditional and Tech A balanced marketing plan spans a variety of channels. Consider outsourcing for specialized needs.

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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Industry reports help you stay informed about market trends and competitor activities. Analyzing competitors is important; by studying what others in your industry are doing, you can identify gaps in the market and opportunities for differentiation. Content Marketing Content marketing is another vital strategy.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. Timing matters.

Transform 100
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8 B2B Lead Generation Strategies for Success

Power Digital Marketing

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Businesses should refine their strategies using data-driven insights and continuously adapt to changing market trends to maintain a competitive edge.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Achievable : Set ambitious but realistic targets based on historical performance, available resources, and market conditions.