How to use GA4 to optimize your digital marketing strategy
Search Engine Land
MAY 30, 2023
Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Completed a tutorial.
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