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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. An understanding of digital marketing tools and tactics. Choose from YouTube Marketing, Facebook Ads, End-to-end Instagram Strategy, and more. 2-3 years of marketing and content creation experience.

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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

Investing in SEO is a great way to generate awareness for your brand. Keep in mind that seeing SEO results takes time , so play the long game on this one. By all means, think outside the box, but don’t let the emergence of new marketing channels cause you to lose sight of what’s tried and true. Then, act on them.

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How marketing workflows will change with AI

Martech

From specialists to creative technologists Most marketing organizations rely heavily on specialists. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. But buyer beware. Shopping is the easy part.

Marketing 125
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This ONE TOOL Turns SEOs into GODS

Exposure Ninja

The SEO landscape has shifted dramatically , and with it, our role as digital marketers. We’re witnessing a transformation that’s elevating SEOs from tactical content creators to strategic business advisors — and it’s happening faster than most realise. Sound impossible? It’s not anymore.

SEO 52
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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Neil Patel

Updates like RankBrain and BERT have brought AI to the search engine, and SEOs have needed to update their strategies accordingly with AI SEO. Plus, with augmented intelligence, we can take advantage of new technologies while also continuing to use human talent. Know where else Google uses AI?

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How Digital Marketing Will Change in 2019

Neil Patel

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. SEO is moving to voice search.

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Website redesign SEO checklist: Retaining and improving SEO

Search Engine Land

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO.

SEO 116