Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Common queries include “What is telemedicine?” “How

Transform 110

Transform Pharmaceutical Health User-Generated 110

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. Even a product-description page can act as a landing page. Any business’s primary goal is selling a product or service: closing a deal.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Litmus

JANUARY 23, 2024

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Product/Engineering: What upcoming releases are you most excited about?

Place 102

Place Pharmaceutical Retail Email Marketing 102

Search Engine Land

MARCH 29, 2023

For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials Marketing 87

Rock Content

NOVEMBER 8, 2023

You’re looking to sell a product or service, but you’re uncertain about how to grow your business. With a decade of experience in content marketing, I can attest that I’ve witnessed numerous companies successfully expand their businesses by utilizing high-quality content to captivate their audience.

Pharmaceutical 86

Pharmaceutical Transform SEO CMO 86

Rock Content

DECEMBER 20, 2023

I’ll also share a bit about how we did it at Rock Content with one of our flagship products: WriterAccess , our content marketplace. Building a brand isn’t an easy task; it requires daily effort for people to associate your product with a message, a function. Let’s focus on the strategic motivations and outcomes.

Transform 52

Transform Pharmaceutical Branding Communications 52

Rock Content

APRIL 20, 2020

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. This means putting aside the production of static content and investing in interactive content, which provides a much more complete experience for the consumer. Why does your company need to produce interactive content?

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52

Spiralytics

JANUARY 22, 2023

One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. A 2022 survey showed that two-thirds of consumers are willing to spend more on sustainable products. What is Responsible Marketing ? One example of a green brand is IKEA.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

SEPTEMBER 29, 2020

By tuning into trending topics including turmeric lattes and CBD beauty products, the blog turns out entertaining and informative content with a high shareability factor. A pharmaceutical company blog might not sound like a particularly exciting form of content. Breakthroughs by Pfizer. Rosetta Stone. Your Company Blog?

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Martech

JULY 13, 2021

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

Pharmaceutical 135

Pharmaceutical Health Marketing Marketers 135

Econsultancy

FEBRUARY 8, 2022

Many of our clients have been and continue to be integral to the global development and production of Covid-19 vaccines – so we’ve been supporting them on that. What digital trends within pharma/biotech do you see coming to the forefront in 2022?

Customer 58

Customer Pharmaceutical Transform PR 58

Martech

JULY 2, 2024

I just loved marketing so much. It was the year 2000 and I was poised to be a digital marketer. It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. Within six weeks, I had grown to a full-time job and within six months to a salaried position.

Pharmaceutical 106

Pharmaceutical Retail Transform New Technology 106