Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Play at least 50% of a product video.

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By ” Get the daily newsletter digital marketers rely on. This has heightened the need for work management tools that help marketers navigate these new workflows.

Digital Marketing 102

Digital Marketing Whitepaper Marketing Marketers 102

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Search Engine Land

NOVEMBER 29, 2023

Inside, you’ll find: Creative ideas for awareness-stage content like videos, podcasts and social posts Tips for driving leads with middle-funnel content like webinars and newsletters Guidance on final conversion content like case studies and product reviews Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP. (..)

Digital Marketing 139

Digital Marketing Content Marketing Marketing Marketers 139

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

Market Trends 137

Market Trends Digital Marketing Whitepaper Manufacturing 137

Sachs Marketing Group

JUNE 21, 2023

Without brand awareness, even the best products can get lost in the crowd. Digital marketing is the knight in shining armor for increasing brand awareness. In this article, you will learn how to use digital marketing to increase brand awareness for your company. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Jeff Bullas

FEBRUARY 19, 2023

For example, with Anyword , all you need to do is add a URL from your website, such as a product or sales page, select the type of copy you need, and the AI software will generate original content optimized for performance. They’re not spitting out whole blog posts, books, or whitepapers. What copy can AI software create?

Copywriting 276

Copywriting Whitepaper New Technology Digital Marketing 276

Search Engine Land

MARCH 22, 2023

Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Visit Digital Marketing Depot to download the Brand Crashers: 5 Steps to Optimize Your Brand in Search.

Digital Marketing 95

Digital Marketing Branding Marketing Marketers 95

Search Engine Land

APRIL 18, 2023

begin product searches online, with a majority turning to Google to find the answers they need. Visit Digital Marketing Depot to download 8 Ways to Maximize Brand Awareness Through Paid and Organic Search. A full 87% of shoppers in the U.S.

Digital Marketing 94

Digital Marketing Branding Shoppers Marketing 94

Adobe Experience Cloud Blog

JANUARY 17, 2017

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Set Engagement Objectives.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Search Engine Land

OCTOBER 21, 2022

And why it improves SEO and conversions rates, including: How to increase your page rankings How to increase your organic traffic up to 400% How to convert up to 75% of your product page traffic How to increase your Customer Lifetime Value (CLV) up to 200% How to reduce return rates up to 20% How to increase Average Order Value (AOV) up to 18%.

User-Generated 97

User-Generated Digital Marketing Shoppers eCommerce 97

Martech

NOVEMBER 30, 2021

The Scrum framework guides the creation of a product, focusing on value and high visibility of progress. Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation. The Scrum framework.

Management 109

Management Whitepaper Transform Digital Marketing 109

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. Reaching buyers today is difficult.

Marketing Strategy 137

Marketing Strategy Whitepaper Key Performance Indicator Analytics 137

Rock Content

MARCH 14, 2024

Clear calls to action: tell them what to do next (subscribe, visit product page, contact sales). Lead magnets: offer downloadable resources (ebooks, whitepapers) in exchange for user information. Offer lead magnets: Provide valuable downloadable resources like ebooks, white papers, or discount codes in exchange for user information.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Hootsuite

MAY 31, 2023

Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. What are some creative ways our company can better showcase our products on social media? Repurposing content Looking to turn a white paper into an Instagram post?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

Place 72

Place Whitepaper Finance Price 72

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Top SERP rankings and websites packed with helpful authority content are digital-age necessities, so a reliable way to generate all that content is a must. The following are six key examples to consider.

Whitepaper 85

Whitepaper Finance Copywriting Law 85

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 127

Whitepaper Analytics User-Generated Key Performance Indicator 127

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Transform 112

Transform Whitepaper Digital Marketing Management 112

Martech

APRIL 28, 2023

Doing so will completely change your approach to how you market products and services across the digital ecosystem, leaving competitors who are not up to speed in the dust. Dig deeper: The end of marketing or a new beginning? They also write short-form content for social media, headlines and other ad copy.

Whitepaper 119

Whitepaper Transform User-Generated Marketing 119

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. Product for new product/solution announcements.

Whitepaper 77

Whitepaper Millennials Law CMO 77

Martech

JUNE 28, 2022

And this scenario is only accelerating as digital native professionals become influencers and decision-makers. Get the daily newsletter digital marketers rely on. To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Processing.Please wait.

Whitepaper 100

Whitepaper Transform Finance Market Trends 100

Rock Content

JUNE 22, 2023

The company is reviewing measures to create a secure environment for safely using generative AI to enhance employees’ productivity and efficiency, ” said a Samsung spokesperson to TechCrunch. Do you want to continue to be updated with Marketing best practices? We cover all the trends that matter in the Digital Marketing landscape.

Whitepaper 91

Whitepaper User-Generated Digital Marketing Product 91

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? Over the last few days, I’ve had one of those personalized marketing experiences which, if it doesn’t cross the line, gets pretty close.

Whitepaper 109

Whitepaper Transform CMO Market Segmentation 109

Martech

JUNE 29, 2022

Dreamdata is a B2B go-to-market platform. Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. Get the daily newsletter digital marketers rely on.

Customer Journey 100

Customer Journey Customer Whitepaper B2C 100

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 105

Social Media Marketing B2C Whitepaper Marketing 105

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Complete a tutorial.

Whitepaper 102

Whitepaper Analytics User-Generated Key Performance Indicator 102

Rock Content

APRIL 11, 2023

Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. This includes blog posts, social media posts and longer pieces of content like white papers.

Copywriting 84

Copywriting Whitepaper Key Performance Indicator Education 84

Rock Content

AUGUST 25, 2023

Are your products and services valuable to other businesses and organizations looking to improve their operations, produce their goods, and resolve key challenges? If so, you need a great B2B content marketing strategy. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

OnPassive Marketing

MAY 11, 2022

One of the most exciting aspects of digital marketing is the rise of nano influencers. When you want to promote your brand, you need influencer marketplaces that use social media effectively and have enough followers to get some publicity for your product or service. What Is Nano Influencer Marketing, And How Does It Work?

Influencer Marketing 71

Influencer Marketing Whitepaper Fashion Food 71

Buffer Marketing

OCTOBER 24, 2023

  After graduating, I worked in various B2C marketing roles with tourism companies and heritage sites, which meant working alongside digital marketing agencies. I also kept writing, mostly for affiliate marketing agencies, as a side hustle. Or they may say they want a whitepaper.

Whitepaper 116

Whitepaper Price Affiliate Marketing B2C 116

Martech

MARCH 2, 2022

How do our employees manage their own productivity? Some may use the Pomodoro method to maximize productivity, while others might subscribe to the GTD (Getting Things Done) philosophy. Get the daily newsletter digital marketers rely on. Marketing work management: A snapshot. Processing.Please wait.

Management 99

Management Whitepaper Marketing Marketers 99

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Focus on the sales funnel Look at SEO statistics that help you better understand the sales funnel associated with your products. It can help you scale up your content production.

SEO 70

SEO Whitepaper B2C eBook 70

Martech

MARCH 31, 2023

Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is. Dig deeper: What are the top skills you need for digital marketing? Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe.

Whitepaper 90

Whitepaper Promotion Education Product 90

Digital Marketer

JANUARY 27, 2023

Some things you might leverage to build your email list are A Downloadable Report or a White Paper. For Hazel & Hems Boutique, a great way to get customers to subscribe is to offer exclusive discounts, products, and promotions that require subscription.

Whitepaper 69

Whitepaper Promotion Place Customer 69

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124