article thumbnail

How to harness the power of brand mentions across the search universe

Search Engine Land

Digital PR remains a fantastic way to achieve coverage within these online publications. To drive better brand mentions and long-term value, consider: Using outreach and digital PR. Participating in emerging trends. Previously, the elusive “follow” link was the goal. Creating shareable content. Leveraging UGC.

article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Growth Marketer Career path: Digital Marketing Responsibilities Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. Image source: [link]. Be aware that these changes take time – culture change doesn’t happen overnight.

Customer 111
article thumbnail

The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? Embrace Instagram Reels or TikTok.

Law 105
article thumbnail

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course.

article thumbnail

The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Event Marketing.

PR 145
article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.