DirectMail2.0

AUGUST 28, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. However, with automated platforms like DirectMail2.0, the process becomes seamless and efficient.

Direct Mail

Whos Mailing What

JULY 31, 2025

By Paul Bobnak Published on July 31, 2025 Share Tweet Comment In this episode, I talked with Karen Brooker, VP of Growth Strategy for Marketing Card Technology (MCT). Headquartered in Downers Grove, IL, MCT is a single-source provider for card production and direct mail services. So the question is: Why? Why do they work?

Direct Mail

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce

Martech

SEPTEMBER 23, 2024

Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing. The internet has not killed direct mail. It’s worth considering whether positive attitudes to mail in general extend to direct mail marketing.

Gen Z

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Direct mail: Direct mail is so far out, that it’s in again. “And 88% of millennials are excited to see any type of mail or package.

Direct Mail

Martech

DECEMBER 26, 2024

The main message for marketers is to bring everything together. Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. The key to customer success will be maintaining a strategy for covering all bases. Dont expect a sea change in what customers expect.

Customer

DirectMail2.0

AUGUST 7, 2024

Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers to Results.” Direct Mail 2.0

Direct Mail

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

DirectMail2.0

OCTOBER 11, 2024

In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns. For marketers, understanding this bias can be incredibly effective when designing direct mail campaigns. What is Implicit Egotism?

Direct Mail

DirectMail2.0

JULY 16, 2025

Split testing is an important tool for marketers. While split—or A/B—testing is now hugely popular across email and digital marketing channels, the tactic has a long history of use in direct mail marketing. A direct mail campaign enhances its effectiveness when digital innovation is baked in.

Direct Mail

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Transform

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail

Customers.ai

DECEMBER 19, 2024

Not only are we outpacing the competition, but we can confidently say were now offering the most accurate visitor ID tool on the market. From revamping customer journeys to pioneering tools that connect the dots like never before, this year has been all about giving marketers the data they need to drive success. Happy holidays indeed.

Shoppers

DirectMail2.0

JANUARY 8, 2025

The discount is applied to eligible First-Class Mail and USPS Marketing Mail letters, cards, and flats. Participants receive a discount for sending follow-up mailings that complement or build upon (but do not duplicate) the initial mailing. Eligible mail pieces include USPS Marketing Mail letters and flats.

Promotion

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

CMO

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. Enter the Marketing Qualified Lead (MQL). Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper

The Drum

JULY 10, 2025

From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads prove that sharp, targeted ideas can turn quiet products and causes into culture-grabbing statements.

Direct Mail

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, John Miglautsch, Founder of Miglautsch Marketing Inc.

Direct Mail

Whos Mailing What

JUNE 26, 2025

Headquartered in Park Forest, IL, ShipShapes specializes in Customized Market Mail (CMM) pieces designed to boost engagement and response. A self-described “Jill of all trades”, Narwick-Krivos showed numerous examples of shaped mail pieces produced by ShipShapes during our discussion. 007 to as thick as a 3/4 inch.

Direct Mail

The Drum

JUNE 27, 2025

Direct mail is back – and it’s personal. Despite the increasingly digital world around us, direct marketing has seen growing investment for the last nine financial quarters, and this reappraisal of the personal and physical in the media mix is catching the eye of marketers.

Direct Mail

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing.

Non-Profit

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Marketo Engage for marketing automation. As an advanced enterprise email marketing solution , Insider also supports AMP for email.

Customer Journey

Customers.ai

DECEMBER 23, 2024

But email engagement goes even deeper than clicks: Email Replies : Especially for B2B marketers, a reply to your email can be a direct line to a sales conversation. Heres a closer look at key email marketing metrics that reveal more than just surface-level insights: 1. Heres how it transforms your email marketing strategy: 1.

Email Marketing

DirectMail2.0

JULY 24, 2024

This, in turn, could force them to rely more heavily on Google’s own user databases, potentially consolidating Google’s power in the digital advertising market. we are committed to building new technologies that add value for our clients and staying apprised of industry trends in the marketing and direct mail space.

Direct Mail

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Traditional media: Commercials, billboards , and direct mail are examples of traditional media. Influencer marketing has a trust score of 75 compared to 16 for banner ads.

User-Generated

Lusha

DECEMBER 9, 2024

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. Strategy 4: Content Marketing as a Lead Magnet 1. Measuring Content Performance and ROI Content marketing isn’t guesswork.

Key Performance Indicator

Spiralytics

MAY 2, 2025

NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals. revealed that at least 20-50% of their overall content marketing strategy contained visual content. for every dollar spent. during the forecast period.

Transform

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. By reducing manual tasks, the AI Agents streamlined the process of gathering in-depth insights for marketers. acquired 4-Eyes.ai

Direct Mail

Backlinko

JULY 25, 2025

Organic marketing = earning attention. Check out our ultimate SEO tutorial to get started with organic marketing.) You can still use advertising channels, but your market research and competitor analysis (see below) will become even more important. Same market. But that doesn’t mean they’re the best move right now.

Advertisers

DirectMail2.0

JANUARY 14, 2025

Marketing mail often faces tough competition for attention, arriving alongside bills, flyers, and generic promotions. However, with the right approach, marketing mail can stand out, spark inspiration, and achieve significantly better response rates. Add a Digital Twist Omnichannel marketing is key to success.

Direct Mail

illumin

JULY 23, 2024

Superimposition-based AR This type of AR marketing replaces or enhances physical items with digital content. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it. billion USD by 2025.

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