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Direct Mail Secret Weapon Insider Session

DirectMail2.0

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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AI & Emerging Tech in Direct Mail to Lift ROI

DirectMail2.0

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6

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3 Core Functionalities for Multi-Channel Marketing

Adobe Experience Cloud Blog

through SMS text, email, and even direct mail). Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. You may discover marketing influenced revenue in places you hadn’t expected. Decide whether or not each label should sync to your marketing technologies.

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Solid Identity Data – Unlocking the Secret to Higher Marketing ROI

Adobe Experience Cloud Blog

But, this all could have been prevented if you had had the proper procedures in place to ensure you had the right data, automatically. As marketers, we spend millions of dollars to reach prospects and turn them into customers. But do we have the right steps in place to capture the correct data on these coveted individuals?