Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Adobe Experience Cloud Blog

MARCH 7, 2013

Without marketing automation, campaigns are by necessity based on the company’s schedule, not the customer’s. But with the real-time capabilities of a marketing automation platform, you can send content at the right time, when the customer can use it. Nobody loves that. It keeps unwanted sales calls away.

Direct Mail 134

Direct Mail Marketers Marketing Marketing Automation Platform 134

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Digital Ecosystem: Building Your Online Marketing Foundation Today's recreation centers need a sophisticated digital presence that works seamlessly across multiple platforms.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

APRIL 15, 2022

New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. What are the benefits of B2B marketing? Click here to download! — to targeted accounts.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Does the tool measure account engagement?

Direct Mail 124

Direct Mail Customer Acquisition Marketing Automation Platform CRM 124

DirectMail2.0

DECEMBER 7, 2023

The prestigious Best of America Small Business Awards exist to recognize, celebrate, and promote exceptional small businesses in the United States. “It’s now 100% essential to combine digital with your direct mail. “It’s now 100% essential to combine digital with your direct mail. DirectMail2.0

Direct Mail 52

Direct Mail Marketing Automation Platform Promotion Advertising 52

Adobe Experience Cloud Blog

MARCH 14, 2016

To determine this, you may want to conduct a Net Promoter Score (NPS) study. How will you promote the program? Once your program starts to take off, you can then begin to promote referrals more extensively through your website, blogs, newsletters, social media, and direct mail. How will you qualify referred leads?

Thought Leadership 91

Thought Leadership CRM Direct Mail Marketing Automation Platform 91