Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 130

Direct Mail Marketing Marketers Marketing Strategy 130

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO. What is Local SEO?

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever. What Is Brand Marketing? Brand marketing uses marketing strategies to create, maintain and grow a brand.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Marketers Key Performance Indicator Direct Mail 123

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Yes, it sounds boring. The look and feel should be defined by your (brand) design teams.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Use Insider

DECEMBER 16, 2023

Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. Customer targeting started back in the direct mail era of marketing and advertising. The customer’s reachable channels.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. A higher ROI than any other type of marketing.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

MARCH 28, 2023

For some, that might mean entering new markets. Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Luckily, there are modern, tech-driven solutions.

Non-Profit 89

Non-Profit Direct Mail Health Management 89

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 95

Direct Mail Law Analytics CRM 95

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. But where do you begin? Sorry about that!

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

Transform 59

Transform B2C Direct Mail Food 59

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? On the other hand, account-based marketing (ABM) is in many ways the exact opposite.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. 2. Marketers overlook the cost of social media.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketing 115

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Adobe Experience Cloud Blog

MARCH 24, 2011

by Jon Miller Strategic marketing consultancy, CMG Partners, recently released its 3rd Annual CMO’s Agenda ; a body of work that shares key ideas and best practices extracted from one-on-one conversations with over thirty marketing executives. Be a business leader first, and a marketer second. Getting intimate.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or product marketing teams. At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners.

Whitepaper 113

Whitepaper Direct Mail Marketing Marketers 113

Duct Tape Marketing

AUGUST 14, 2018

How to Use Advertising as a Lead Generation Tool written by John Jantsch read more at Duct Tape Marketing. Marketing is a broad term that encompasses a number of channels and approaches. You can’t possibly know who you should be targeting without knowing the demographics of your current client base. Know Who Your Customers Are.

Advertising 53

Advertising Advertisers Direct Mail User-Generated 53

Duct Tape Marketing

JANUARY 11, 2018

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Strategy. When I talk about marketing strategy, the first thing I talk about is what it is not, before what it is. What marketing strategy is and is not.

Customer Journey 66

Customer Journey Marketing Strategy Direct Mail Education 66

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Send Attention-Grabbing Direct Mail. Let’s get cooking. Create an Interactive Tool.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Duct Tape Marketing

JANUARY 8, 2015

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound. What is Outbound Marketing?

Outbound Marketing 57

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 57