How to Attract Customers with Buy Now, Pay Later Options
Neil Patel
SEPTEMBER 21, 2021
Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020.
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