SmartBrief - Marketing

JULY 16, 2024

We immediately got to work developing a creative strategy that had to be presented to Jeff in an Amazon doc 6-pager format – no sexy PowerPoint slides or animatics. The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.”

Retail

Hootsuite

JULY 15, 2025

Built right into Hootsuite, this new feature is designed to help you stay ahead of trends, craft content on the fly, and jump into real-time conversations before your competitors even spot them. SMM star rating: (5/5) My favorite features: “What’s trending” insights: Forget refreshing X or scrolling endlessly for inspiration.

SEO

Hubspot Marketing

JUNE 6, 2025

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” A key differentiator is that it has an Audio Overview feature, so you can take said reports and listen to them as short podcasts on subjects of your choosing.

Content Marketing

Orbit Media Studios

MARCH 18, 2025

Its tested and refined. They use the Canvas feature to generate deliverables in a collaborating workspace. Compare: The idea is to collaborate with the AI on the prompts , going back and forth, testing and revising, before the prompt is final. Export the Prompts Google Doc as a PDF. Test and Debug Time to test.

Customer

Martech

JULY 11, 2025

There are two types of annotations: System-generated (orange): Created by Google to note platform or feature changes. Website: Redesigns, new features, significant content changes. A/B: Testing activities. Dark green : Config/tests. A/B tests Track the start and end of experiments. Config: GA4 or GTM changes.

Analytics

Buffer Marketing

APRIL 30, 2025

Each featured tool offers genuinely useful free plans or worthwhile free trials. Detailed analytics can help in understanding post performance and user engagement. In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. Ready to elevate your Instagram strategy without breaking the bank?

User-Generated

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., Perhaps youve used a spreadsheet or a super-long Google Doc to do that. Case studies on premium features to enable sales to upsell customers. Optimize conversion rates by split-testing your landing pages , emails, and calls to action.

Transform

Backlinko

MARCH 26, 2025

Our senior writers Yongi Barnard, Kate Starr, Shreelekha Singh, and senior editors Chris Hanna and Chris Shirlow shared their workflows and insights, which Ill feature throughout this article. For instance, I found three posts on AI writing and copied them to a Google Doc before exporting the text file.

eCommerce

Martech

JULY 25, 2025

I wanted to test this in a real-world setting, so I started with a common marketing task: conducting a competitive landscape analysis for a new product. Then it grouped the feedback into common frustrations, feature requests and competitor comparisons. use of TikTok-style video, gamified onboarding) UX/feature messaging shifts (e.g.,

Whitepaper

Hubspot Marketing

OCTOBER 8, 2024

Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. Beyond that, we shared our favorite resources (like Help a B2B Writer and Featured ) to help our writers still making the transition. In my experience, a low price tag leads to sloppy work.

Price

Search Engine Land

SEPTEMBER 12, 2024

H2: Why SEO Tools Are Important H3: Reach a Broad Audience H3: Save on Advertising Costs H3: Make Data-Driven Decisions H2: How to Choose an SEO Tool H3: Consider Your Budget H3: Compare ‘Must-Have’ Features H3: Test Them H2: 11 Best SEO Tools H3: Tool 1 Etc. “We

SEO

Buffer Marketing

JANUARY 30, 2025

So grab your notepad, open your planning app, or start a fresh Google Doc and let’s dive in. Increase website clicks from Instagram by 30% in Q1 testing different calls-to-action in posts. Test short-form video strategies—many platforms now prioritize video content.

User-Generated

Buffer Marketing

JUNE 17, 2025

Narrate in real time with captions like “Testing two intros, tell me which one resonates.” Future’s CEO said full-time creators now seek growth capital the way startups do — hiring editors, renting studios, even financing feature-length docs. What does this mean in practice?

Energy

Hubspot Marketing

MARCH 4, 2025

With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Ive been in content marketing since early 2015.

Price

Hubspot Marketing

JUNE 25, 2025

Here’s a screenshot of the sample guide it developed: Pro tip: If you’re using HubSpot’s AI Content Assistant , their brand voice features can help reinforce consistency across blog posts, emails, landing pages, and more. Internal Playbooks/Training Materials: Sometimes internal docs capture brand tone better than polished marketing copy.

Copywriting

Martech

JULY 28, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Replit offers features such as: Multi-language support: Supports a variety of programming languages like Python, JavaScript, Ruby and more.

User-Generated

Backlinko

JULY 25, 2025

In this phase, we’ll find out which ones are actually worth testing for your business. Write each one down in Google Sheets or Docs. This is how to use competitor data to narrow down which channels are actually worth testing. Step 5: Pick 3 Channels Worth Testing You’ve done the research. Track the next 30 manually.

Advertisers

Hubspot Marketing

APRIL 22, 2025

Test different hooks, angles, and visuals. As you write subject lines and body copy, make a practice of A/B testing different copy and visuals to gather evidence on what works best. You might be surprised by what resonates best, so stay curious and test often. Words and design matter in email marketing.

Email Marketing

SocialPilot

JUNE 19, 2025

Design for mobile: Test readability at a glance on smaller screens. They often repurpose blog research into branded infographics featuring data charts, icons, and clean typography. Highlight diversity: Feature a wide range of voices and users. Use consistent templates: This makes your feed look professional and recognizable.

Thought Leadership

Animalz blog

JULY 29, 2025

Everything runs through a clear intake system in Zoom Docs, with weekly cross-team meetings and live dashboards that track real conversions like demo bookings and sales calls. “Our entire intake lives in Zoom Docs. And you know, some of that takes constant iteration and testing and trying and convincing. Are we lacking?

PR

Rock Content

JULY 11, 2024

Trello : Trello facilitates smooth project management with features like visual organization and real-time collaboration. Coda : Coda covers a variety of communications-based tasks, including calendar creation, tracking docs, etc. Leverage it to perform valuable A/B testing, SEO analysis, personalization tasks, etc.

eCommerce

Buffer Marketing

FEBRUARY 20, 2025

The experiment: How I tested the chatbots There’s no shortage of AI chatbot comparisons online, but many focus on isolated prompts rather than real-world use cases — especially those relevant to you, our audience of creators, and small business owners. Perplexity AI Best for research and discovery Rating: 2.5/5

User-Generated

SocialPilot

JULY 10, 2025

SocialPilot features a Content Library that functions as your organized content hub; drop in your images, videos, and logos once, and your team can reuse them anytime without needing to search through Drive folders. This is where a lot of teams end up chasing feedback across emails, DMs, or shared docs.

Copywriting

Backlinko

JUNE 23, 2025

So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. Flick’s “Repurpose” feature turns that content into social-ready posts. I tested this using my AI SEO tools article. For this test, I used this URL: [link]. AI tools actually deliver impressive returns. In fact, you get a 3.7x

User-Generated

Welcome Software

JULY 18, 2025

Whether it’s a Notion doc, a Google Sheet, or a dedicated Slack channel, make it easy for your team to: See what worked well for you Add their own improvements Apply prompts across use cases and campaigns The more accessible your prompt knowledge is, the faster and more consistent your outputs will become—even across teams or regions.

Branding

Animalz blog

MARCH 13, 2025

When combined in AI tools with projects and memory features, these create a system that consistently produces on-brand content from minimal input. Claude and ChatGPT (00:22:00): AI tools Stewart mentions using for content creation with the project/memory features. And our product also stood the test of time as well.

Transform

Welcome Software

MAY 7, 2025

In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce. And the results and learnings? Adoption and use: We took the plunge.

Product

Animalz blog

MARCH 25, 2025

“It takes a lot of testing, it takes a mixture of models, it takes different retrieval strategies. ” (00:18:00) Alex predicts that as AI search features like “zero-click queries” become more prevalent, basic informational content will lose value. Retrieval strategies.

User-Generated

SocialPilot

JULY 4, 2025

bloopers, workspace shots) Product brainstorms or war room sessions BTS of a feature in development A quick tour of your workspace or remote setups Casual team celebration post (e.g., Collaborative Content Collaborative content features shared expertise , either from internal leaders, outside experts, or through partnerships.

Thought Leadership

Welcome Software

FEBRUARY 18, 2025

CRO audits are a great opportunity to A/B test which experience works the best for each visitor segment. Google’s Mobile-Friendly Test can help determine whether users on mobile devices are having a “meh” experience. What features/products do they describe and how? How long does a website audit take?

COS

Hubspot Marketing

MAY 7, 2025

Run a paid skills test/trial. This is where paid skills tests or work trials come in. When the results are anonymized and reviewed objectively, skills tests are also a part of a fair hiring process. Remote collaboration can be done via popular programs like Canva, Google Docs, etc. Its a very simple concept.

Digital Marketing

Backlinko

JULY 16, 2025

This site publishes “best of” articles often and has a rigorous testing process, two important components of LLM citations. Sleep Advisor includes details about its testing process upfront in articles so readers (and LLMs) can’t miss it. Because real testing equals real credibility. Just like your readers do.)

User-Generated

SocialPilot

JULY 14, 2025

But you might face a unique challenge: limited time to test, iterate, and manage hashtags. LinkedIn Business Pages 2025 Update: Hashtags are Gone, Specialisms are In Until early 2025, LinkedIn allowed Company Pages to follow up to three hashtags — a feature used to customize feeds and associate your brand with specific topics.

Real Estate

Animalz blog

MARCH 4, 2025

In summer 2022 before ChatGPT existed and AI discussions centered mostly around image generation Baschez started building Lex as a side project born from frustration with Google Docs. Lex.page (00:35:03): Nathan’s AI writing tool that looks like Google Docs “but on steroids and cleaner.” That is for sure. [00:03:59]

User-Generated

Hubspot Marketing

MARCH 4, 2019

Google Docs. Google Docs. Google Docs is to content marketing what a kitchen is to chefs: it’s where all of the work gets done before the final presentation. Personally, I don’t know any content marketers who don’t use Google Docs to draft their articles. Google Docs is free, quite ubiquitous, and pleasant to use.

Content Marketing

Hubspot Marketing

OCTOBER 31, 2023

Prompt : Create an email for our existing customers to introduce our latest feature, AI voiceover. This feature will let them add AI-generated audio in different voices, styles, and languages. Highlight our motivations for creating this feature and end with a CTA gently nudging them to try it. Then, you'll get a key.

User-Generated

Neil Patel

MARCH 5, 2021

Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards. BuzzSumo is an app that allows users to research, test, and determine the best content types for their brand. Google Analytics Insights.

Analytics