Search Engine Land

APRIL 20, 2023

Google informed the Financial Times that it intends to implement strict safeguards to prevent such errors, or “hallucinations,” as it rolls out its new generative AI features. The Alphabet-owned company has also incorporated generative AI into widely-used applications like Google Workspace, Google Docs, and Gmail.

User-Generated 102

User-Generated Advertising Advertisers New Technology 102

Hubspot Marketing

MARCH 3, 2023

Well, then it’s time to start running a conversion rate optimization test. In this blog post, we'll explain what a CRO test is and the steps to run them for maximum impact. CRO tests involve adding, re-arranging, and redesigning elements on your website. How to Perform CRO Tests 1. Design your variants and build the test.

User-Generated 96

User-Generated Analytics Place Product 96

Martech

SEPTEMBER 22, 2023

Then, the operations/martech team loaded and tested creative assets and content into templates. Many of us had been experimenting with Google Labs’ “Help me write” feature. Over time, this led to a whole series of martech innovations.

Marketing Automation Platform 116

Marketing Automation Platform CRM Transform User-Generated 116

Hubspot Marketing

MARCH 4, 2019

Google Docs. Google Docs. Google Docs is to content marketing what a kitchen is to chefs: it’s where all of the work gets done before the final presentation. Personally, I don’t know any content marketers who don’t use Google Docs to draft their articles. Google Docs is free, quite ubiquitous, and pleasant to use.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Search Engine Land

NOVEMBER 2, 2023

In more advanced optimizations, you also consider optimizing images, adjusting prices, using performance labels and conducting A/B tests. An example optimization with ChatGPT and Google Sheets You can use popular plugins like ChatGPT in Google Sheets and Docs, or you can use App Scripts to let the ChatGPT API work on that sheet.

Product 113

Product Transform Shoppers eBook 113

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. The Five Second Test Use a service like Lyssna to run a Five Second Test. then you just failed the five second test. Save that word doc and upload it.

PR 123

PR SEO Place Promotion 123

Sprout Social

AUGUST 28, 2023

The latest Suggestions by AI Assist features helps you create high-quality captions in seconds, enabling you to break through writer’s block, inspire new ideas and enhance your post copy. What’s best—this feature is available on all Sprout Social plans. Use a free version or purchase one of Zapier’s plans for more features.

Transform 87

Transform Copywriting Marketing Marketers 87

AWeber

OCTOBER 26, 2023

Save the most salient ones into a physical folder or a Google Doc. How-tos and tutorials should feature easily accessible, step-by-step guides. Google Docs, for example, automatically saves for you. When finished, lean on tools like Grammarly (AI edits and suggestions) or Hemingway (readability test). Use templates.

eBook 89

eBook Thought Leadership Price Finance 89

Search Engine Land

JANUARY 4, 2023

2015: GM announced a range of new OnStar 4G LTE services, including “AtYourService,” featuring partners like Dunkin’ Donuts and Priceline.com. Google Expands Test Of AdWords That Collect Email Addresses. Google & Baidu Fail China’s Pornography Test, May Lead To Penalties. Google Docs Releases New Presentation Features.

Search Marketers 109

Search Marketers User-Generated SEO Marketing 109

Neil Patel

MARCH 5, 2021

Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards. BuzzSumo is an app that allows users to research, test, and determine the best content types for their brand. Google Analytics Insights.

Analytics 135

Analytics Marketing Marketers Social Media Marketing 135

Welcome Software

APRIL 3, 2023

Optimizely has been innovating in Experimentation since 2010 - and we haven’t slowed down, with some significant acquisitions in the Customer Data and Digital Asset Management space in the last 24 months, and a huge amount of activity behind the scenes to bring key features across the ecosystem to Feature Experimentation customers.

Management 40

Management Customer Product Marketing 40

Buffer Marketing

DECEMBER 7, 2023

Mary shared her success story—features on the Huffington Post, international gigs—all stemming from her consistency as a content creator. Google Docs, Grammarly, and my good pal ChatGPT play key roles in shaping my thoughts into engaging pieces. Stay open-minded and always be ready to test new waters.

Transform 122

Transform Energy Social Media Marketing Law 122

Hubspot Marketing

APRIL 21, 2022

Google Docs. First up in your content mapping tech stack is your preferred word processor, Google Docs. It has the feature to draw and insert different types of diagrams into documents, which can be translated into a content map to align your marketing mix with your goals. Pricing: Free.

Price 144

Price CRM Marketing Marketers 144

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Key features: Machine learning and prescriptive analytics to build the ultimate customer journey with customized communication A built-in IQ tool transcribes the data in plain language to help you understand what you’re looking at without getting a Ph.D. The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Content Marketing Institute

DECEMBER 7, 2018

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly Taking into account the testing of content and subject lines, cold lead generation can take months to execute. IamAaronAgius Click To Tweet. Email marketing.

Content Marketing 100

Content Marketing Marketing Marketers Analytics 100

Litmus

JUNE 4, 2021

Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency. Part II and Part III will focus on coding, testing, and improving team workflows using Builder.

Analytics 105

Analytics Shipping Product Email Marketing 105

Neil Patel

JANUARY 5, 2021

For instance, products like Google Search and Google Docs are used by millions around the world daily. Combine this with a list of solid support features, and Google Hangouts on Air managed to attract quite a few users. You can try their basic plan for free to test it out yourself. But no business is perfect.

Product 145

Product Management Promotion Customer 145

Backlinko

JUNE 2, 2023

I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. Features Chrome extension : With Copy.ai It’s the ULTIMATE convenience hack for busy professionals—it integrates seamlessly with apps like Gmail and Google Docs.

Price 67

Price User-Generated Copywriting SEO 67

CXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Ultimately, A/B testing and experimentation will help you uncover your purpose’s perfect call to action.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Welcome Software

JANUARY 12, 2024

AI tools are great for putting together docs, guides, and libraries to let everyone access the content and content calendar. Add in an integration to Slack or Teams to share the docs whenever asked and all of a sudden, you have more time than you know what to do with (not really, but the automation does feel good).

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Marketing Insider Group

DECEMBER 14, 2021

This is why we start with test articles at MIG. You can provide these in an e-book PDF format or something like a Google Doc so your writers can save it to their desktop for ease of use. Google Docs are living documents, so your goals can change without derailing your process. These are our figurative punching bags for feedback.

Thought Leadership 97

Thought Leadership Education Communications Content Marketing 97

Sprout Social

MAY 18, 2020

To help answer these questions and more, we dove once more into Sprout Social’s Featured Listening Topic to better understand people’s behaviors and how certain industries continue to navigate this pandemic. Around the same time, the conversation around testing kits and vaccines shifted. From #StayAtHome to #EndTheLockdown.

Retail 105

Retail Education Food eCommerce 105

Hubspot Marketing

MAY 15, 2023

We're still figuring this out just like you are, so think of this as a working doc that I'll update periodically as we shift our AI strategies in the future.) It will give me a list of features that can then help inform my writing/editing." How the HubSpot Blog Team Leverages AI 1. For our team, this is just the beginning.

Retail 113

Retail Thought Leadership Copywriting Management 113

Welcome Software

FEBRUARY 3, 2023

We've already powered A/B testing for thousands of companies. Four tips for finding the right fit for a potential replacement See ways for mapping out your requirements when looking for a new A/B testing vendor. Gradually migrate personalization campaigns and tests. What types of tests or campaigns are essential?

Finance 40

Finance Price Communications Customer 40

Litmus

APRIL 16, 2020

We test the functionality thoroughly with non-mouse inputs and different screen readers. For AMP for Email we look to see if the email client has added support to include AMP rendering and if that particular user hasn’t turned this feature off. Is interactive email accessible? Mark: It can be and it should be. Different functionality.

User-Generated 65

User-Generated Manufacturing B2C Fashion 65

Litmus

NOVEMBER 13, 2020

Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. AMP for Email has some interesting features. ” Delivering is brought to you by Litmus.

Email Marketing 63

Email Marketing Product Customer Product Marketing 63

Welcome Software

JANUARY 12, 2024

AI tools are great for putting together docs, guides, and libraries to let everyone access the content and content calendar. Add in an integration to Slack or Teams to share the docs whenever asked and all of a sudden, you have more time than you know what to do with (not really, but the automation does feel good).

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Litmus

JULY 16, 2019

You might get all of your feedback via email, or through Slack, or in Google Docs, or even all three. One of my stakeholders will take a screenshot of the test email, drop text boxes where edits are needed, and send that to me in a Slack message. Marketers spend an average of 3.9 Sometimes, I don’t see the feedback in time.”.

Place 52

Place Management Marketing Marketers 52

Welcome Software

SEPTEMBER 11, 2022

I am your host, Laura Dolan, and we are joined by Griffin Cox, who is a Senior Technical Product Manager here at Optimizely, and he is going to talk about a major component of our DXP today, feature flags. So I noticed we had Feature Flags as part of our products. I was like, okay, I have to do a podcast called, Fun with Feature Flags.

eCommerce 40

eCommerce Product Retail Customer 40

Welcome Software

SEPTEMBER 11, 2022

I am your host, Laura Dolan, and we are joined by Griffin Cox, who is a Senior Technical Product Manager here at Optimizely, and he is going to talk about a major component of our DXP today, feature flags. So I noticed we had Feature Flags as part of our products. I was like, okay, I have to do a podcast called, Fun with Feature Flags.

eCommerce 40

eCommerce Product Retail Customer 40

Neil Patel

OCTOBER 13, 2020

If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. It handles basic integrations with your email program, Google Docs, and hundreds of other pieces of software. It’s also a good idea to make a list of what features are most important to you.

Price 141

Price Manufacturing Communications Finance 141

Orbit Media Studios

JUNE 20, 2023

Give your content the time it needs to perform and tweak your strategy slowly, testing new variables (e.g. Or your Google doc… Here are some of the key questions we listed above — and a few more — to help you fit together the right pieces of your strategy. There will be a new LinkedIn feature (hello polls and carousels!)

Whitepaper 83

Whitepaper Content Marketing Management Education 83

Neil Patel

MARCH 25, 2021

Hootsuite offers tons of features to help you grow your business. Some of the top features of the plugin include: XML Sitemap support Advanced Canonical URLs Automatic generation of META tags Compatible with most other plugins Automatically notifies major search engines, including Google and Bing, of any site changes.

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Hubspot Marketing

AUGUST 31, 2018

The RFP doc becomes a way for you to quickly uncover the strengths and weaknesses of potential vendors in relation to your project without having to spend too much of your time hunting for them yourself. One of the most helpful features of Nusii is using it for re-working existing RFPs to save you time.

Price 125

Price Management Place Target Market 125

Hubspot Marketing

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. For example, the purpose of my most recent visit to Amazon was to check out its personalization features for this article.

Personalized Marketing 138

Personalized Marketing COS Branding Price 138

Duct Tape Marketing

JUNE 25, 2012

I’ve been to in person conferences that feature some robust small group roundtables and I find them to be some of the most effective sessions I attend. You can use Hangouts to test ideas, messages, colors, even user interfaces as one way test and get immediate feedback. Peer-to-peer roundtables.

Education 66

Education Promotion Customer Marketing 66

Duct Tape Marketing

AUGUST 8, 2012

The Google+ live video chat function called Hangouts has been with us over a year now and I thought at the time it might be the best feature of Google+. There is a screen sharing option so you can also present slides or share anything from a Google doc or spreadsheet. I conducted a recent panel discussion with six participants.

Education 69

Education Product Customer Marketing 69