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From eBooks to video to social media posts, you are creating a narrative. Themes for eBooks or whitepapers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Make Your Audience the Star.
Downloading an ebook or whitepaper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. The next step could be: Visiting another page on your website, such as your products or services page.
That includes whitepapers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?
Content downloads : Offering ebooks, whitepapers, and other resources. This is also where an ecommerce funnel would push for the purchase to be completed. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.
Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. The conversion or win could be an actual purchase of a product via eCommerce, registering for your service or software, or any other conversion that equates to acquiring a new customer. Your content is the hook to gain the lead.
Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!
You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page whitepapers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.
You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Re-engagement Sequence.
While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Lead vs. demand generation: Use both to drive growth.
Coupons and discounts If you're in ecommerce, the classic way to win back inactive customers is to send them a juicy discount coupon. A high-value digital product, like an ebook or a course, can be a great way to demonstrate that it's worth their time to be on your list. Incentives. Speaking of promotions.
79% of B2B buyers share whitepapers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 By the year 2021, Mobile commerce sales (mCommerce), will account for more than half of all eCommerce.
E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. For instance, if you have an online shop and you want to grow your email list, you should focus on ecommerce lead magnets.
Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. UGC has become the mainstay of ecommerce content marketing. The best way to leverage this trend is to use more video and infographics on social media and in channels where targeting the millennial demographic. Trend #6: UGC Continues to Rock.
Shopping online isn’t only for eCommerce businesses. Other types of lead magnet ideas include: toolkits reports whitepapersebooks case studies cheat sheets. In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability.
We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week. We have discovered a compelling answer that may hold the key to success for content marketers.
The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. If you're nurturing leads who downloaded an ebook on 10 Tips for Better Email Marketing , use your follow-up emails to dive deeper into each tip.
They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Targets who are “solution aware” and “product aware” can be targeted with content such as case studies, whitepapers, product overviews, and webinars. Incentives can include free trial periods, discounts, free eBooks, etc.
Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.
If you work in an industry where shipping is a major factor — like ecommerce — you'll want to take a look at competitors' shipping costs and ensure you're meeting (if not exceeding) those prices. Are they creating whitepapers or ebooks? Are there five whitepapers and just one ebook? Do they have a podcast?
Are you an ecommerce business that’s now in-stores for the first time? If you’re an ecommerce brand or someone in the business of selling products, you probably get a lot of similar customer service requests. For B2B brands, training is not only a huge content opportunity for blogs, whitepapers, video courses, and ebooks.
Other types of content upgrades include: eBooks. Whitepapers. While generic, site-wide lead magnets (like an eBook on your general topic) can work to capture emails, a specific upgrade to the exact blog post a user is currently reading will convert much better. for the ebook shown below. Cheat sheets. Worksheets.
Some suggested variables to test: Format: How-to guides, ebooks, webinars, videos, industry reports, whitepapers, case studies, surveys and quizzes, and problem-solving templates. Ecommerce stores can get creative with virtual options. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.
Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”
Content like blogs, ebooks, whitepapers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Ecommerce Marketing Specialist Career path: Niche Marketing Responsibilities Ecommerce marketing specialists develop and maintain online stores.
For example, if youre selling skincare, a guide to 5 Ingredients That Fix Dry Skin Fast will get sign-ups.Running an ecommerce store? Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well.
For example, let’s say that you run an eCommerce business selling baby clothes. SEO SEO is the act of creating content on your website (pages & blog articles) that rank for specific keywords your ideal customer is searching for on Google and other search engines.
So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. At one end of the spectrum, we're selling a SaaS ecommerce solution to large corporations via a small but global direct sales force. Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams.
When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Unlike ecommerce or SaaS companies, where transactions are often one-time and quick, agencies thrive on long-term engagements. Let’s explore three main differences.
Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. This is especially important when it comes to industries with sensitive information such as ecommerce, financial services, or healthcare. What causes broken emails? Prevent email errors ?. Protect your brand reputation.
If you’re running an ecommerce site and want to increase the visibility of your products, you can advertise on platforms like Google Shopping to align your products with people who are actively shopping. Whitepapers and eBooks : These in-depth pieces of content offer detailed insights or solutions to particular problems.
The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. Learn the ins and outs of high-converting ecommerce landing pages from 27 real-word examples. Why do you need a lead generation landing page?
That content can be written, as with blog posts and ebooks, or it can be more visual, as with infographics or videos. Are you an eCommerce retailer who wants to sell products directly to consumers? Again, let’s use our eCommerce and business consulting firms as examples. What is the content trying to do?
Many ecommerce and service-based business leaders view blogging as unnecessary, which reflects an outdated attitude. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. It’s a long-term strategy that grows over time.
Have you ever signed up for an ebook, report, or whitepaper that never seems to find its way to the inbox? For the launch of Unbounce’s Ultimate Ecommerce Landing Page Lookbook , for instance, the team created a landing page where visitors can grab it. Curious about the Unbounce ecommerce lookbook?
Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. To follow the same example as above, if you are giving away an ebook, and your CTA says, “Get your free ebook,” donʼt ask for $2.95
Here are a few types of lead magnets you could create: Ebook. Whitepaper. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook. Email Marketing Stats for eCommerce. Infographic.
It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, Ecommerce sales recently eclipsed $1 trillion globally —for the first time in history. Get a hobby, us.)
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