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Why Does Most B2B Content Marketing Suck?

Marketing Insider Group

From eBooks to video to social media posts, you are creating a narrative. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Make Your Audience the Star.

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How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. The next step could be: Visiting another page on your website, such as your products or services page.

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9 B2B Content Marketing Practices that Work

Scoop.it!

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

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How to use landing page sales funnels to convert more visitors

Unbounce

Content downloads : Offering ebooks, whitepapers, and other resources. This is also where an ecommerce funnel would push for the purchase to be completed. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events.

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How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. The conversion or win could be an actual purchase of a product via eCommerce, registering for your service or software, or any other conversion that equates to acquiring a new customer. Your content is the hook to gain the lead.

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4 Web Design Trends That Will Stand The Test of Time

Marketing Insider Group

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

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How to create a lead magnet in less than a day (that actually works)

AWeber

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

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