Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Re-engagement Sequence.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Lead vs. demand generation: Use both to drive growth.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

AWeber

APRIL 15, 2022

Coupons and discounts If you're in ecommerce, the classic way to win back inactive customers is to send them a juicy discount coupon. A high-value digital product, like an ebook or a course, can be a great way to demonstrate that it's worth their time to be on your list. Incentives. Speaking of promotions.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 By the year 2021, Mobile commerce sales (mCommerce), will account for more than half of all eCommerce.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. For instance, if you have an online shop and you want to grow your email list, you should focus on ecommerce lead magnets.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Neil Patel

AUGUST 19, 2021

Shopping online isn’t only for eCommerce businesses. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. In short, the better you get at marketing your services to the right people, the more you can squash industry-standard growth rates and boost your profitability.

SEO 145

SEO Marketing Marketers Whitepaper 145

Marketing Insider Group

DECEMBER 1, 2021

Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. UGC has become the mainstay of ecommerce content marketing. The best way to leverage this trend is to use more video and infographics on social media and in channels where targeting the millennial demographic. Trend #6: UGC Continues to Rock.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Martech

AUGUST 10, 2023

We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week. We have discovered a compelling answer that may hold the key to success for content marketers.

Whitepaper 98

Whitepaper B2C eBook SEO 98

Hubspot Marketing

JUNE 24, 2024

The process starts when a lead first interacts with your brand, whether that’s by signing up for a newsletter, downloading a whitepaper, or attending a webinar. If you're nurturing leads who downloaded an ebook on 10 Tips for Better Email Marketing , use your follow-up emails to dive deeper into each tip.

Whitepaper 121

Whitepaper User-Generated Education eBook 121

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. Targets who are “solution aware” and “product aware” can be targeted with content such as case studies, whitepapers, product overviews, and webinars. Incentives can include free trial periods, discounts, free eBooks, etc.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Litmus

DECEMBER 2, 2024

Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Hubspot Marketing

AUGUST 21, 2023

If you work in an industry where shipping is a major factor — like ecommerce — you'll want to take a look at competitors' shipping costs and ensure you're meeting (if not exceeding) those prices. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Do they have a podcast?

Shipping 98

Shipping Whitepaper Price eBook 98

Campaign Monitor

FEBRUARY 25, 2022

Are you an ecommerce business that’s now in-stores for the first time? If you’re an ecommerce brand or someone in the business of selling products, you probably get a lot of similar customer service requests. For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks.

Whitepaper 75

Whitepaper Customer loyalty eBook Education 75

Search Engine Land

JANUARY 16, 2024

Some suggested variables to test: Format: How-to guides, ebooks, webinars, videos, industry reports, whitepapers, case studies, surveys and quizzes, and problem-solving templates. Ecommerce stores can get creative with virtual options. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. For example, I want to: Subscribe to the Newsletter Download the ebook Get Free Shipping Upgrade Now Strong CTAs should reinforce the thinking introduced in your headline, content, and imagery, effectively ending your page’s story with a solid “what to do next.”

Price 105

Price eCommerce Copywriting User-Generated 105

Duct Tape Marketing

FEBRUARY 27, 2017

Other types of content upgrades include: eBooks. Whitepapers. While generic, site-wide lead magnets (like an eBook on your general topic) can work to capture emails, a specific upgrade to the exact blog post a user is currently reading will convert much better. for the ebook shown below. Cheat sheets. Worksheets.

eBook 62

eBook Whitepaper Energy eCommerce 62

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Ecommerce Marketing Specialist Career path: Niche Marketing Responsibilities Ecommerce marketing specialists develop and maintain online stores.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Customers.ai

DECEMBER 17, 2024

For example, if youre selling skincare, a guide to 5 Ingredients That Fix Dry Skin Fast will get sign-ups.Running an ecommerce store? Here are examples of lead magnets that convert: Exclusive Content : eBooks, case studies, or in-depth guides. If youre a B2B brand, whitepapers that offer advanced industry insights can work well.

Shipping 86

Shipping Whitepaper eCommerce eBook 86

Digital Marketer

AUGUST 9, 2023

For example, let’s say that you run an eCommerce business selling baby clothes. SEO SEO is the act of creating content on your website (pages & blog articles) that rank for specific keywords your ideal customer is searching for on Google and other search engines.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. At one end of the spectrum, we're selling a SaaS ecommerce solution to large corporations via a small but global direct sales force. Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams.

Thought Leadership 61

Thought Leadership Whitepaper Shipping eBook 61

Unbounce

OCTOBER 15, 2024

When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Unlike ecommerce or SaaS companies, where transactions are often one-time and quick, agencies thrive on long-term engagements. Let’s explore three main differences.

Marketing 98

Marketing User-Generated Marketers CRM 98

Litmus

FEBRUARY 17, 2021

Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. This is especially important when it comes to industries with sensitive information such as ecommerce, financial services, or healthcare. What causes broken emails? Prevent email errors ?. Protect your brand reputation.

CRM 97

CRM Email Marketing Whitepaper Shipping 97

Sachs Marketing Group

AUGUST 12, 2023

If you’re running an ecommerce site and want to increase the visibility of your products, you can advertise on platforms like Google Shopping to align your products with people who are actively shopping. Whitepapers and eBooks : These in-depth pieces of content offer detailed insights or solutions to particular problems.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Unbounce

SEPTEMBER 12, 2023

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. Learn the ins and outs of high-converting ecommerce landing pages from 27 real-word examples. Why do you need a lead generation landing page?

User-Generated 59

User-Generated eCommerce Whitepaper Copywriting 59

Rock Content

JUNE 2, 2023

That content can be written, as with blog posts and ebooks, or it can be more visual, as with infographics or videos. Are you an eCommerce retailer who wants to sell products directly to consumers? Again, let’s use our eCommerce and business consulting firms as examples. What is the content trying to do?

Product 52

Product Retail SEO eBook 52

Search Engine Land

JULY 26, 2024

Many ecommerce and service-based business leaders view blogging as unnecessary, which reflects an outdated attitude. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. It’s a long-term strategy that grows over time.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Unbounce

OCTOBER 31, 2019

Have you ever signed up for an ebook, report, or white paper that never seems to find its way to the inbox? For the launch of Unbounce’s Ultimate Ecommerce Landing Page Lookbook , for instance, the team created a landing page where visitors can grab it. Curious about the Unbounce ecommerce lookbook?

Whitepaper 144

Whitepaper User-Generated eCommerce eBook 144

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. To follow the same example as above, if you are giving away an ebook, and your CTA says, “Get your free ebook,” donʼt ask for $2.95

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

JUNE 26, 2018

Here are a few types of lead magnets you could create: Ebook. Whitepaper. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook. Email Marketing Stats for eCommerce. Infographic.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, Ecommerce sales recently eclipsed $1 trillion globally —for the first time in history. Get a hobby, us.)

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75