Sprout Social

NOVEMBER 4, 2024

To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content.

Whitepaper 120

Whitepaper User-Generated Thought Leadership Copywriting 120

Vertical Response

AUGUST 5, 2024

Key Takeaways Content monetization is essential for creators to generate income and sustain high-quality production, leveraging methods like ads, subscriptions, and affiliate marketing. Strategic content monetization funds premium content production and fosters audience growth. Learn how to turn your digital content into steady income.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Martech

FEBRUARY 27, 2025

Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based on data points such as job title, product of interest and level of content engagement. For example, a workflow might send a targeted email featuring a product demo when a buyer repeatedly visits that product’s webpage.

Transform 90

Transform CRM Whitepaper eBook 90

Search Engine Land

APRIL 3, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. And if your appetizer (your ebook) impresses, your audience is likelier to partake in your main course (your products/services). What is an ebook?

eBook 85

eBook Promotion Shipping Entertainment 85

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Jeff Bullas

DECEMBER 19, 2022

Revenue in the global online education market is projected to reach $146.9 This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually.

Transform 226

Transform Education Price eBook 226

Hubspot Marketing

MARCH 14, 2018

Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. A product pitch. They're advanced problem-solving guides.

Whitepaper 145

Whitepaper eBook Thought Leadership Education 145

Backlinko

MARCH 25, 2025

Pay attention to: Common questions people ask Problems they’re trying to solve Language they use to describe their challenges Products or solutions they’re already using Now, let’s look at whether your niche is growing or declining. They use display advertising and sell multiple machine learning ebooks and tutorials.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Use larger font sizes Anything smaller than 14 pixels on a desktop or laptop screen requires some effort to read. Edit your copy to be direct and to the point.

eBook 99

eBook Education Email Marketing Place 99

Backlinko

DECEMBER 6, 2024

Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework.

Customer Journey 85

Customer Journey User-Generated Marketers Marketing 85

Marketing Insider Group

DECEMBER 17, 2020

The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities for digital marketers, and the accessibility and potential speed of production make it easy to understand why. But hiring an intern to write blog after blog about your products will likely generate little buzz.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 98

Product eBook Price User-Generated 98

Marketing Insider Group

FEBRUARY 11, 2025

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Early-stage content might educate readers, while advanced-stage blogs could focus on reviews or product comparisons. These elements stand out more than text alone and can guide readers toward taking action.

Customer Journey 71

Customer Journey eBook User-Generated Place 71

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Ideally, your product or service solves a problem you know your audience has. What problem will you be solving for your audience(s)?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Hubspot Marketing

MAY 13, 2022

That depends on your business — it's likely to vary depending on whether you're B2B or B2C, or whether you sell a high-cost or low-cost product. Goals: Depending on what challenge your product or service solves, you may already have a good idea of the goals of your buyer persona. Quantitative and Demographic Information.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

SocialPilot

JANUARY 16, 2025

Link Your Website in Social Media Content : Include website links in post captions, such as blog posts, product pages, or event sign-ups. Actionable Strategies to Build More Social Media Backlinks Post Regularly with Links to Your Website : Share blog posts, product pages, or services regularly on social media platforms.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Think about a basic blog post that your team creates to educate readers on your product or service’s pros and cons. For example, let’s say you have an ebook you want more people to read.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Customers.ai

DECEMBER 18, 2024

Look for the signals: Page Visits and Time Spent Is someone spending time on your pricing or product pages? Example 2 : Visitors who download gated content like whitepapers or eBooks. Send them follow-ups showcasing how your product solves the problem discussed in the resource. So, how do you decode what someone actually wants?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Hubspot Marketing

MARCH 21, 2018

Build an lead funnel for your product. Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Market affiliate products. And if someone clicks on the link and buys the product, you’ll earn a commission.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Your goal will be to consider your indirect competitors and educate them on the pros and cons. Ebook or Tip Sheet. This kicks off their buyer’s journey. Decision Stage.

Whitepaper 145

Whitepaper eBook Education Price 145

Duct Tape Marketing

DECEMBER 15, 2021

How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing. She’s a media contributor on productivity, organization, and work-life integration. 2:33] What are some of the big productivity killers, and how do people get bad habits? [4:10] This is John Jantsch.

Product 101

Product Energy eBook Education 101

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger: Downloaded an educational offer.

eBook 145

eBook CRM Marketers Marketing 145

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Here, you want to position your product or service as the best choice. The focus is on visibility and engagement.

Customer Journey 129

Customer Journey Customer Energy Transform 129

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Educational content is helpful content. Personalize, Personalize, Personalize. Show Your Appreciation.

Customer 144

Customer Whitepaper eBook Education 144

Rock Content

OCTOBER 30, 2020

To conduct this process, countless tech companies already invest in the production of content for various channels, which continually raises the consumer’s expectations. . The production of interactive content offers the consumer an extremely engaging environment, making them a part of their own experience. . Loyalty building.

User-Generated 131

User-Generated eBook Education Whitepaper 131

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Great content leads with education and offers specific takeaways. From eBooks to video to social media posts, you are creating a narrative. Your audience isn’t an expert. It’s that simple.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

SEPTEMBER 28, 2020

Can you imagine how easy your life would be if every website visitor purchased a product? For this reason, your content is essential to entertaining, educating, and converting potential customers. Now that you’ve hooked your lead, you need to continue to provide them with entertaining and educational value, so they remain interested.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Marketing Insider Group

DECEMBER 14, 2020

Take a look through your calendars and see if there are any upcoming events or product launches that your audience will be interested in. If you can somehow tie in your products or solutions, you’ve got a good chance of driving some conversions. You can pull together the content from several blog posts into a single ebook.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Adobe Experience Cloud Blog

JANUARY 3, 2018

They help clarify the problem solved by your product or service and how your business can be beneficial to your customers. The first half of the video explains the pain-point their tool solves (clearing your inbox of unnecessary subscription emails) for its potential customers and the second half shows how their product addresses it.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Prospects – A prospect is somebody who’s already some interest in your product, offering, or service, but who hasn’t yet converted into a customer.

eBook 145

eBook Whitepaper CRM Place 145

Rock Content

JULY 11, 2024

Their success is the product of an entire team’s hard work and dedication. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Users also benefit from full customization, easy product importing, and 24/7 support.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

JULY 22, 2018

Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. ebooks, webinars, kits, etc.) Think about the contacts who are already your customers.

eBook 145

eBook Marketers Marketing Promotion 145

Hubspot Marketing

JANUARY 4, 2024

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you've created? The first stage should be built around educating leads and building an expert image in your category. Think free ebooks, webinars — the good stuff," he says.

eBook 135

eBook Customer Journey User-Generated Marketers 135