Search Engine Land

AUGUST 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 93

Digital Marketing eBook Email Marketing Communications 93

Martech

JUNE 15, 2023

That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you hit send. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 87

Digital Marketing eBook Email Marketing Marketing 87

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Review Collection.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

Hubspot Marketing

FEBRUARY 22, 2023

Before I share lead magnet examples, let's quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA) : This is the button that website visitors click to access the resource you're offering. Offer unique industry insights in an ebook or report.

eBook 145

eBook Finance User-Generated Transform 145

Scoop.it!

OCTOBER 6, 2022

With delivering a seamless customer experience topping marketers’ priority lists, now, more than ever, brands are slowly, but surely, getting into the practice of combining social media with their other marketing channels to craft meaningful cross-channel opportunities. . Read on to find out! Wrapping It Up.

Whitepaper 85

Whitepaper Shipping eBook Email Marketing 85

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

OCTOBER 25, 2023

In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink. Your CTA might prompt people to do one of the following actions: Subscribe to your email newsletter. Download an ebook. Sign up for an account.

Whitepaper 114

Whitepaper Copywriting User-Generated PR 114

OnPassive Marketing

OCTOBER 11, 2022

This means you can use Leadpages to create landing pages that work with your existing website or blog and any other services you might use (such as email marketing or social media). Leadpages also offers several features that make it an attractive option for affiliate marketers. Clickfunnels.

Affiliate Marketing 82

Affiliate Marketing Whitepaper User-Generated Marketing 82

OnPassive Marketing

OCTOBER 1, 2022

Lead Generation: Creating a lead magnet such as an ebook or white paper can help capture leads from potential customers interested in your products or services. Email Marketing: Sending targeted emails to your list of subscribers can help you generate sales and grow your business.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Rock Content

SEPTEMBER 17, 2020

Ebooks , white papers , and interactive content are helpful in this first moment. When the lead arrives at your base, keep them close by using an email marketing strategy. Valuable content is always important. For a start, it will help capture new leads.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Why or why not? Have a favorite content curator?

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 87

CRM Email Marketing Whitepaper Customer loyalty 87

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Litmus

MAY 18, 2020

Sharing is really the most important thing, since the whole idea behind the Perform pillar is to share information widely across the company so you can use your email program to shape your other marketing strategies and channels. Like so much in email marketing, it all depends…. Net new leads.

Whitepaper 47

Whitepaper Education eBook Marketing 47

Duct Tape Marketing

MAY 2, 2024

So what I'm doing on my website is making sure that we're focusing on our unique perspective on issues and digital marketing strategies, and then also telling our customers stories. 10:06): And that's interesting, especially when it's basically a story that other marketers can learn something from. Duct Tape Marketing Podcast.

SEO 69

SEO Whitepaper B2C Transform 69

TechWyse

MARCH 8, 2023

Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. Once you get a prospect’s contact, you can start marketing to them individually, develop a relationship with them, and guide their buyer journey to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Sachs Marketing Group

JUNE 21, 2023

Brand awareness in digital marketing refers to the extent to which consumers are able to recognize or recall a brand within the digital space. When it comes to using digital marketing to increase brand awareness, it’s essential to recognize the power of leveraging multiple channels.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 133

Email Marketing Whitepaper Marketing Marketers 133

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 99

Whitepaper Key Performance Indicator Direct Mail eBook 99

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 80

Email Marketing Whitepaper Law Shipping 80

Hubspot Marketing

AUGUST 11, 2022

By understanding their unique process for awareness and evaluation, you can create a truly effective content marketing strategy packed with custom content that best supports their journey toward making a purchase. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet.

Whitepaper 144

Whitepaper eBook Education Price 144

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Updating older content is another strategy to refresh existing content without costing money.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

Whitepaper 112

Whitepaper Thought Leadership User-Generated Key Performance Indicator 112

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Content Marketing 103

Content Marketing Whitepaper eBook B2C 103

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 106

Digital Marketing Marketing Strategy B2C Marketing 106

Rock Content

MARCH 19, 2024

If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers. It takes finesse, know-how, and a thorough understanding of the target audience.

Whitepaper 90

Whitepaper Marketing Marketers eBook 90

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product.

Whitepaper 122

Whitepaper eBook Key Performance Indicator User-Generated 122

Neil Patel

AUGUST 5, 2021

Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Why Should Your Small Business Do Content Marketing? Start a Blog.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 78

Content Marketing B2C Whitepaper eBook 78

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. And release webinars: Source.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. White papers. Email Marketing.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

MAY 25, 2021

Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. You can also gather internal intent data through a content relationship management (CRM) system or another marketing platform. How to Use Buyer Intent Data to Fuel Your Content Marketing Strategies.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

CXL

MAY 27, 2022

The team creates tons of material and makes it freely available to its target audience as blog posts, ebooks, guides, webinars, YouTube videos, and newsletters. Someone who prefers to read might download an ebook after reading a blog post. Every week, I receive emails from people thanking me for a specific tactic or piece of advice.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96