SocialPilot

APRIL 23, 2025

Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise. Work with Influencers for Positive PR Coverage Influencer marketing harmonizes PR with social proof by capitalizing on credible voices in your industry.

PR

Marketing Insider Group

OCTOBER 19, 2015

Joe Pulizzi decides that Content Marketing World isn’t quite big enough to contain the content marketing industry, so he changes the name of his flagship event to Content Marketing Cosmos. Ardath Albee offers a 2016 predication that pretty much echoes the insight she’s been offering all along.

Content Marketing

Marketing Insider Group

AUGUST 16, 2021

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. Ebooks should clearly identify their target audience and learning outcomes. Quick Takeaways. Image Source.

eBook

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook

Traackr

AUGUST 29, 2017

For this eBook, we got together with top influencers and marketers to discuss how to unlock greater influencer participation & success.

eBook

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing

Traackr

AUGUST 29, 2017

Discover influencer marketing insights from our latest eBook including Joe Pulizzi, Ann Handley, Michael Brenner and other leading industry voices.

Influencer Marketing

Jeff Bullas

FEBRUARY 21, 2023

Influencer marketing Influencer marketing is another great way for promoting your blog content. Find influencers in your niche with a large following and see if they’ll share your content with their fans. There are several ways that influencer marketing can help promote your blog.

Promotion

Adobe Experience Cloud Blog

AUGUST 6, 2012

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. Here are 5 tips for creating your influencer marketing strategy. How to find your local influencers. Integrate with your editorial calendar.

Marketing Strategy

Hubspot Marketing

JANUARY 20, 2023

Consider influencer marketing. However, experimenting with influencer marketing does not necessarily come with a hefty price tag. If you have some wiggle room in your budget, you can partner with nano-influencers or micro-influencers. Training can come in the form of ebooks, blog posts, or webinars.

eBook

Adobe Experience Cloud Blog

JULY 30, 2012

This is something we cover in more detail in our eBook - The Marketo Handbook for International Marketing: Five Essential Steps for the First 100 Days. Influencer Marketing: Influencer marketing should be part of any inbound marketing strategy you adopt. Get the full eBook.

Inbound Marketing

Adobe Experience Cloud Blog

JUNE 23, 2017

Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.” Why Should Marketers Invest in Influencer Marketing? Why Should Marketers Invest in Influencer Marketing?

Influencer Marketing

Adobe Experience Cloud Blog

AUGUST 27, 2014

To apply this principal to your marketing, give your audience more than one way to consume and share your content. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Lastly, it’s important to make your marketing campaigns fun! Make it Fun.

eBook

Traackr

JULY 15, 2015

According to a recent study by HubSpot and Smart Insights , most marketers are aware of the value of content marketing and are dabbling in it already, however, more than half (55%) said that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.

Influencer Marketing

Adobe Experience Cloud Blog

MARCH 31, 2017

Not only that but those customers who convert stick around–influencer campaigns tend to achieve a 37% increase in retention. Follow these tips to define influencers in your space and start building relationships with them: Invest in an influencer marketing program. Obtain the right tools. Think outside the box.

Thought Leadership

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing

Marketing Insider Group

DECEMBER 14, 2020

If you’ve seen success from a certain blog post, consider enhancing and expanding it into an ebook or white paper. You can pull together the content from several blog posts into a single ebook. Utilizing influencer marketing can be an effective way to amplify the power of this kind of content.

Gen Z

Marketing Insider Group

DECEMBER 1, 2021

Voice Search Will Evolve How Content Marketing Sounds. Influencer Marketing Is Evolving. AI-Powered Content Marketing Strategy. Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. Trend #7: Influencer Marketing Is Evolving. Brands Go Niche with Content.

Market Trends

Traackr

JULY 15, 2015

According to a recent study by HubSpot and Smart Insights , most marketers are aware of the value of content marketing and are dabbling in it already, however, more than half (55%) said that their biggest challenge was defining the right content and identifying the right influencers to build and grow their audience.

Influencer Marketing

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. So if you have little to no marketing budget you need to carefully consider if it’s worth your time. Influencer marketing. Influencers are all over the internet, and no place more than on TikTok.

Whitepaper

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Content marketing takes a more roundabout approach. Influencer E-commerce Marketing.

Affiliate Marketing

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. Can a solo coach on a budget afford influencer marketing? Work with micro-influencers!

eBook

Buffer Marketing

DECEMBER 5, 2023

  5 ways to repurpose long-form written content Long-form written content includes blog content, ebooks, research reports, whitepapers, and case studies. 1: Convert your ebooks & research reports into blogs The first one is the simplest: Repurpose your existing long-form content to another long-form content. The best part?

eBook

Exposure Ninja

JUNE 23, 2022

Here are our six steps to digital marketing success: Step 1 – Study. Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing

Martech

APRIL 3, 2023

She is author of the best-selling books “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business” (co-authored with C.C. followers) A.

Content Marketing

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Influencer Marketing.

Stealth Marketing

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z

Calvyn Lee Blog

DECEMBER 3, 2023

Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. This covers an extensive range of content types – webinars, eBooks, guides, blog posts, courses etc. They pour astonishing amounts of resources into content across every format imaginable.

Content Marketing

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. User-generated content works hard for your brand on many levels, the most powerful of which is word-of-mouth marketing.

Whitepaper

Marketing Insider Group

MAY 26, 2021

Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales. Here are several other popular content formats for modern businesses: Ebooks and guides. Email marketing.

Content Marketing

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Influencer Marketing: Influencers don’t just live on Instagram—they’re everywhere.

Marketing Mix

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels. Your event marketing strategy is no exception.

Event Marketing

Hootsuite

MAY 9, 2023

dollar invested in email marketing, brands earned $36 back. Think ebooks, white papers, webinars, and any how-to content you’ve created. Influencer marketing. Influencer marketing can take place on pretty much any content distribution channel. A 2020 Statista survey found that for every U.S.

Whitepaper

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Constructing a plan for content creation that educates and engages consumers. Content Creation. Distribution. Optimization.

Digital Marketing

Hootsuite

NOVEMBER 14, 2022

Create and sell an ebook or online course. Copy and paste that strategy to influencer marketing. Paperlike’s strategy shows influencer marketing can be simple: Let your users do the talking, combined with genuine action (e.g. Have a skill to teach? Diversify your income by creating your own course or book.

Branding

Duct Tape Marketing

SEPTEMBER 10, 2015

Let’s take a look at two effective techniques –influencer marketing and customer emails – and how they can help you build relationships with your leads. Influencer marketing. Using key influencers to promote your brand to a wider market, should be an important part of your overall marketing strategy.

User-Generated