Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. And inform your marketing strategies and product offerings. Including demographic information.

PR 74

PR Customer loyalty User-Generated Marketing 74

Rock Content

MAY 29, 2020

Having an efficient and compelling Content Marketing strategy is a must-have for companies searching for competitiveness in the future. What are the main 10 Content Marketing KPIs to track? A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology.

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Neil Patel

JANUARY 8, 2021

Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? YouTube Audit Phase 1: Analyze Your KPI Performance.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Adobe Experience Cloud Blog

JANUARY 17, 2017

Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. How do successful content marketers engage in today’s information age? For other content assets like whitepapers and ebooks, you can pose the same type of question on social media when you promote the asset.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

AUGUST 7, 2012

Once you start consistently creating content, you can produce valuable eBooks that will be the pivotal element of your email lead capture stage. 1000 responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. Social Media Marketing. Organic SEO.

eBook 77

eBook Real Estate Key Performance Indicator Advertising 77

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 100

Whitepaper Key Performance Indicator Direct Mail eBook 100

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs vs. digital marketing metrics. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Run customer questionnaires to work out your Net Promoter Score (NPS).

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Track your content performance.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Hootsuite

MAY 9, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Content distribution is the process of promoting and sharing content, like blog posts, videos, or social media updates, to reach a wider audience through various channels and platforms. What is content distribution?

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Marketing Insider Group

JUNE 22, 2021

A good content distribution strategy can lead to more engagement across different channels and increased traffic to your website. The process involves publishing, sharing, and promoting quality content to get your brand in front of the right audience so they actively and willingly consume it. Source: Moz. Interviews. Infographics.

Key Performance Indicator 126

Key Performance Indicator Whitepaper Promotion eBook 126

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Industry and market. With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Set SMART Goals.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Pain points. Challenges.

Content Marketing 122

Content Marketing Key Performance Indicator User-Generated Marketing 122

Marketing Insider Group

FEBRUARY 9, 2021

Before strategizing ways to improve your content marketing efforts for better results, you need to recognize where you stand currently. Start by defining your top KPIs ( key performance indicators ). You can always add more later, but every content marketer should include these five essential KPIs. Source: Moz.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. Content engagement: Do your guides and comparison content keep potential customers engaged?

Customer Journey 121

Customer Journey Customer Energy Transform 121

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Publish Frequently.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Marketing Insider Group

JULY 27, 2015

Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll create a presentation from the eBook with highlights.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Litmus

APRIL 29, 2021

And it helps you get more out of your email campaigns to drive success in your overall marketing strategy. Prevent your emails from getting lost in translation, and stay on track with your initial purpose and strategy. Make your email life easier one small step at a time with our ebook, Going Agile: The New Email Workflow.

Copywriting 136

Copywriting Key Performance Indicator Email Marketing CMO 136

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Hootsuite

MARCH 31, 2020

A brand advocate is a customer who loves your brand so much that they promote your products or services without being asked. A dark post is an unpublished social post promoted as an ad to a specific audience. Dark posts can help with split testing, and help prevent your timeline from becoming flooded with promotional posts.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109