Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

APRIL 16, 2014

Author: Steven Simoni If you’re a marketer with a Software-as-a-Service (SaaS) provider, you may have found that free trials and freemium models are an easy, low-risk way to introduce potential customers to your products. Once users sign up for a trial or freemium version of your product, you’ll have captured their name and data.

Customer 129

Customer eBook Thought Leadership Marketing Automation Platform 129

Adobe Experience Cloud Blog

MAY 8, 2014

Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. Determine Your Audience.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. Crazy thought, right?!) There are countless uses for this type of technology, but in the context of marketing automation, it provides the opportunity to eliminate guess work.

Transform 134

Transform Thought Leadership Shipping Analytics 134

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Once the above hard work is put in, the easier part is building the assembly line itself in your marketing automation platform of choice.

Manufacturing 134

Manufacturing Thought Leadership Transform Fashion 134

Adobe Experience Cloud Blog

DECEMBER 18, 2018

The first step to identify MQLs is asking your first-time website visitors about the challenges and problems they want to solve with your product. Maybe they’d like to read a case study with someone who faced similar challenges, or maybe they prefer a full guide ebook with some theory, best practices, and use cases? Pain Points.

Customer Journey 134

Customer Journey Transform Thought Leadership Price 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

Direct mail can help drive consumers to opt-in pages, especially when combined with a marketing automation platform. You can automate subsequent campaigns to update consent when necessary, or convince consumers to renew consent after they have opted out. Automate Email and Direct Mail Campaigns for Consistent Messaging.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. Engagement marketing is the use of strategic, resourceful content to engage your audience and deliver on their expectations.

Inbound Marketing 134

Inbound Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 15, 2016

Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. For instance, if a current customer watches a video about your latest product upgrade, it might be a great time for an account manager to make a call. After all, you’re growing fast.

eBook 91

eBook Thought Leadership Marketing Automation Platform CRM 91

Adobe Experience Cloud Blog

JUNE 25, 2020

Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. Also, attendees who attend a narrowly focused event are more likely to be serious about your product or service. They can evolve as fast as your products. Live chat and conversation marketing.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

APRIL 17, 2015

People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

JUNE 2, 2016

Actionable Tip: While removing all templates in the next 12 months seems a bit extreme, the actionable lesson here is that marketers must use data to create targeted programs. Some marketing automation platforms, like Marketo, have already jumped on board and are incorporating these capabilities. Curious where to start?

Thought Leadership 91

Thought Leadership Transform Marketing Automation Platform Marketing 91

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Product fit: business needs match your solutions. This can manifest as a sales-focused dashboard and view that makes it easy for marketing and sales teams to work together to identify high-value accounts from a particular list, decision-makers that should be prioritized, and hot leads based on certain engagement behaviors.

Thought Leadership 134

Thought Leadership CRM Marketing Automation Platform eBook 134

Adobe Experience Cloud Blog

AUGUST 25, 2017

Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies. Get Data Delivered to You. What methods do you use to make your data work for you?

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. It’s especially important for brands that want to establish a market presence or enter an entirely new segment of the market.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

APRIL 20, 2017

It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. As we saw above, calculators and product pickers are options to help demonstrate a value point of your product or service. However, these can come in a variety of formats.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

The trick is, your social marketing should ensure this happens. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Make your web properties social media-ready. And how can they get to this content?

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing Marketing Automation Platform 116

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145