Martech
SEPTEMBER 4, 2024
Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.
Marketing Insider Group
DECEMBER 8, 2020
eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app.
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Hubspot Marketing
JANUARY 28, 2025
In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce. Make smarter, data-driven decisions and see the impact of your efforts.
Martech
JUNE 26, 2024
was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. Take a look at what they’re creating. Creating brand awareness and pipeline: Goldcast.io
Hubspot Marketing
JANUARY 7, 2024
Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.
Martech
JANUARY 2, 2024
Product marketing and strategy. Digital marketing and ecommerce. Event marketing and PR. The pillars include: Content creation and management. Data analysis and insights. Customer engagement and experience. Campaign optimization and management.
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
For example, an ecommerce brand may hold a limited sale or entice first-time customers with discounts. Create In-Person Events. Event marketing is another initiative that can seem expensive. Do this with the content they care about most. Figure out the offer and call-to-action that works best with your brand.
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