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Ecommerce sees positive spending trends

Martech

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

In one campaign, we identified a product with a high LTV and focused our spend on upselling and retargeting existing customers, resulting in a 60% increase in revenue without increasing the overall budget, said Oscar Diaz , co-founder and CTO at Sobefy eCommerce. Make smarter, data-driven decisions and see the impact of your efforts.

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We Tried 16 Omnisend Alternatives So You Don’t Have to

Campaign Monitor

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 5 (700+ reviews) Drip Ecommerce segmentation Behavior-based dynamic segments $39/month 4.4/5

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We Tested 15+ SendGrid Alternatives – Discover the #1 for 2025

Campaign Monitor

2) Omnisend – Decent ecommerce-focused multi-channel marketing 4.6/5 5 (900+ reviews) Omnisend offers a comprehensive platform for ecommerce businesses seeking to combine email, SMS, web push notifications, and product reviews in one interface. “ Campaign Monitor is the best.

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Top 15+ ActiveCampaign Alternatives (Tried & Reviewed)

Campaign Monitor

(TL;DR) ActiveCampaign alternatives at a glance Tool Best For Key Advantage Starting Price Rating Campaign Monitor by Marigold User-friendly email marketing with visual impact Intuitive drag-and-drop editor with superior design capabilities, transactional emails free plan; pricing starts at $12 USD/month 4.7/5

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18 AWeber Alternatives: Our Top Choice Revealed

Campaign Monitor

5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5 5 (13000+ reviews) Constant Contact Event marketing Built-in event management $12/month 4.1/5 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free plan Free plan; paid from $9/month 4.5/5