Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? They help you get WhatsApp message templates approved and give you a convenient place to manage them.

eCommerce

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

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Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce

Scoop.it!

OCTOBER 31, 2024

When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. One common mistake many marketers make is not paying attention to user needs and preferences when placing CTA buttons in their content.

Marketing Strategy

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

Branding

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Quick tip : Place testimonials or a bit of social proof right next to your email capture form. Because people trust people. Start with what works. SaaS companies?

Customer

Customers.ai

AUGUST 12, 2024

Why This App is a Game-Changer for Your Ecommerce Business Ecommerce is competitive—there’s no getting around that. Boost Your Sales with Powerful Retargeting One of the biggest challenges ecommerce marketers face is turning visitors into buyers, and even harder—getting those buyers to come back. Get Started Today!

eCommerce

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. They’ve used heatmaps to identify high-engagement areas and place their opt-in forms strategically. Are email list growth hacks suitable for ecommerce brands? The result?

CRM

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing

Customers.ai

JANUARY 8, 2025

For ecommerce marketers, this isnt just a minor inconvenience. And if youre in ecommerce, you need this data! This has been a seismic shift and for ecommerce marketers, the challenge is clear you need new ways to uncover audience insights that dont rely on outdated tracking methods. With website demographics? The good news?

eCommerce

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

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Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. The Orbit Media site uses a cookie consent banner for visitors from those places. So the databases that record these actions are a better sources of truth. Ironic, right?

Analytics

Martech

JULY 29, 2024

Do we have the right customer data points in the right place, safely and ready to be used to engage these customers? Next steps As you answer the questions above, start mapping martech platforms to marketing processes and teams involved in customer engagement, ecommerce, sales and wherever customer data is involved.

Marketing

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Option B: Integrate an Ecommerce Database 1. Once youre done, click Add Product.

eCommerce

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. Picture an ecommerce platform that tracks what customers buy and how they navigate the site, the time they spend on different pages and the products they view without purchasing. This isn’t confined to any one industry.

Customer

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? And reviews arent just for ecommerce. So put trust seals all over the place. Great Places to Work award goes on your careers page. Letting the visitor know how well you do it. The first part is easy. The second part is hard.

Copywriting

Search Engine Land

AUGUST 14, 2024

With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. We’ll start out with the obvious one here.

Advertising

Search Engine Land

AUGUST 29, 2024

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Phrase match has a place and can be useful for search term discovery and in new campaigns, but if there is enough volume for exact keywords, the latter should always be preferred.

eCommerce

Martech

AUGUST 2, 2024

Knowing nothing else, how would you place a value on this random individual? What was once a controversial approach to statistics is nowadays at the core of how the web and ecommerce function. What do you think they are worth to your company?” Assuming you don’t just hang up on the random madman I represent, how would you answer?

Customer

Search Engine Land

SEPTEMBER 27, 2024

WordLift offers solutions for ecommerce brands and enterprises alike. These 15 tools are a great place to start. But WordLift can also go beyond these technical tasks and help you create more engaging and informative content, thanks to the power of generative AI. Type in a question and ChatGPT will give you the answer.

SEO

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key.

Analytics

Customers.ai

DECEMBER 24, 2024

Remarketing tools let you run campaigns across Meta, Google Ads, TikTok, and more, all from one place. CRM and Ecommerce Integrations What it does : Sync directly with CRMs or eCommerce platforms for seamless data transfer. Ecommerce Focus : A reviewer on Trustpilot mentioned, Criteo is built for ecommerce.

eCommerce

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. For ecommerce brands, the possibilities are endless. Abandoned Cart Emails In our opinion, this ones the MVP of ecommerce emails. Lets do it.

Email Marketing

Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place. Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences.

Management

Hubspot Marketing

JULY 16, 2024

While it might not be perfect, it gives you a good idea of where you could place the keywords. did for an ecommerce client he worked with. “ He told me that after implementing this strategy, the ecommerce company saw a 37% increase in organic traffic within four months. Create catchy headings.

SEO

Martech

JULY 23, 2024

Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. Over the past four years, the ecommerce industry has seen the biggest improvement in deliverability rates (10.28% rise) and a drop in bounce rates (0.7%).

Price

Backlinko

SEPTEMBER 6, 2024

Need to set up tracking for ecommerce reporting or custom events? This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Such features improve data accuracy, allowing you to trust the data stream.

Analytics

Backlinko

JULY 22, 2024

And lets you identify areas for improvement in one place. Further reading: Google Analytics (GA): Ultimate Guide and Tutorial Integrate GSC and GA in Semrush Sign up for a free 14-day Semrush trial to monitor your GSC and GA data in one dashboard. Combining data from various sources gives you a holistic view of your website’s performance.

SEO

Backlinko

AUGUST 19, 2024

As everything you need is in one place. ” Ecommerce: Product-related searches. Google Shopping Graph For many ecommerce searches, results often come from Google’s Shopping Graph. Change them with the Replace and Add buttons. You can also choose accommodation, compare hotel prices, and read reviews.

User-Generated

Hubspot Marketing

NOVEMBER 4, 2024

Our research uncovered that Instagram Shopping was the sole ecommerce platform for many brands. Full disclosure: It’s been a while since I had this call, so I’m unsure if this follower minimum is still in place. Can Instagram Shopping be your only sales channel? Is exclusivity a smart move, though? I share 17 tips in this article.

Product

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Examples include ecommerce, SaaS, retail, hospitality, and financial services. How can relationship marketing support ecommerce businesses?

eCommerce

Customers.ai

DECEMBER 11, 2024

Its about being in the right place, at the right time, with the right message. Without real-time data, youre stuck playing catch-up, and in ecommerce, later is often too late. Real-time insights mean youre offering exactly what she needs to seal the deal, right when shes about to leave. Still thinking about those sneakers?).

Shipping

Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. Is it placed in a high-visibility area? That means putting a checkbox on webinar registrations or eCommerce checkout forms (unchecked please). Notice the sticky footer on this page. You can also add it to the bottom of every post.

Law

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. Now, even smaller ecommerce brands can tap into serious data power, build custom audience segments , and deliver hyper-personalized experiences. Consider it your ecommerce gift that keeps on giving. Youll see it all in the Customers.ai

Shoppers

Customers.ai

DECEMBER 31, 2024

Data-Driven Strategies Once youve got your visitor ID software in place, its time to use the data effectively to turn anonymous visitors into identified prospects. For instance, ecommerce brands using real-time personalization have reported a 20% increase in conversion rates by tailoring content to individual visitors.

Key Performance Indicator