Unbounce

JULY 19, 2022

Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy. Here’s how affiliate marketing works in ecommerce. Here are some of the key benefits of affiliate marketing for ecommerce businesses. Source: Amazon.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Customers.ai

AUGUST 12, 2024

Why This App is a Game-Changer for Your Ecommerce Business Ecommerce is competitive—there’s no getting around that. Boost Your Sales with Powerful Retargeting One of the biggest challenges ecommerce marketers face is turning visitors into buyers, and even harder—getting those buyers to come back. Get Started Today!

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. With those guidelines in place, it’s easier (and more justifiable) to build standalone re-engagement journeys. Post-purchase reviews solicitations. Where to buy.” Processing.

eCommerce 121

eCommerce Branding CRM Retail 121

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 31, 2024

Dig deeper: How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement In the second quarter, Instagram’s advertising spend growth rate cooled to 24% year-over-year, placing it second behind YouTube. This marks a shift from Q1, where Instagram led the pack, according to the report.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Welcome Software

FEBRUARY 20, 2025

Trust: If your site's missing dependable product info or real-time inventory and exact pricing data, your customers will probably stick with the tried-and-tested routes of verifying orders before placing them. Better customer retention You know what's cool about running a B2B business on an ecommerce platform?

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. The Orbit Media site uses a cookie consent banner for visitors from those places. So the databases that record these actions are a better sources of truth. Ironic, right?

Analytics 132

Analytics Law eCommerce Place 132

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

JULY 29, 2024

Do we have the right customer data points in the right place, safely and ready to be used to engage these customers? Next steps As you answer the questions above, start mapping martech platforms to marketing processes and teams involved in customer engagement, ecommerce, sales and wherever customer data is involved.

Marketing 119

Marketing Marketers eCommerce Communications 119

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. Picture an ecommerce platform that tracks what customers buy and how they navigate the site, the time they spend on different pages and the products they view without purchasing. This isn’t confined to any one industry.

Customer 125

Customer Transform Retail Finance 125

Customers.ai

JANUARY 8, 2025

For ecommerce marketers, this isnt just a minor inconvenience. And if youre in ecommerce, you need this data! This has been a seismic shift and for ecommerce marketers, the challenge is clear you need new ways to uncover audience insights that dont rely on outdated tracking methods. With website demographics? The good news?

eCommerce 84

eCommerce Outbound Marketing Analytics Shoppers 84

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

Branding 80

Branding Retail eCommerce Customer loyalty 80

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. But implementing a ecommerce SEO strategy can be daunting.

eCommerce 107

eCommerce Shoppers User-Generated Marketing 107

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The post How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales appeared first on MarTech.

eCommerce 121

eCommerce Price Shoppers Customer 121

Customers.ai

APRIL 10, 2024

So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world? Third-Party Cookies & Attribution One of the biggest challenges for ecommerce marketers is the loss of third-party cookies. They are forcing us to become better marketers!

eCommerce 103

eCommerce Customer Journey Shoppers Direct Mail 103

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising.

Advertising 126

Advertising Advertisers Branding User-Generated 126

Scoop.it!

NOVEMBER 16, 2023

If you want to unlock your eCommerce business’ full potential, boost customer engagement, and drive more sales, it’s time to create interactive content. Keep reading to discover five interactive content ideas for your eCommerce business: Interactive Product Tours Interactive product tours are game-changers.

eCommerce 114

eCommerce Transform User-Generated Shoppers 114

Businesses Grow

JANUARY 17, 2024

Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Customers.ai

JANUARY 7, 2025

But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Quick tip : Place testimonials or a bit of social proof right next to your email capture form. Because people trust people. Start with what works. SaaS companies?

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Martech

AUGUST 2, 2024

Knowing nothing else, how would you place a value on this random individual? What was once a controversial approach to statistics is nowadays at the core of how the web and ecommerce function. What do you think they are worth to your company?” Assuming you don’t just hang up on the random madman I represent, how would you answer?

Customer 115

Customer Customer Journey eCommerce Analytics 115

Scoop.it!

OCTOBER 31, 2024

When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. One common mistake many marketers make is not paying attention to user needs and preferences when placing CTA buttons in their content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

JULY 23, 2024

Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. Over the past four years, the ecommerce industry has seen the biggest improvement in deliverability rates (10.28% rise) and a drop in bounce rates (0.7%).

Price 122

Price Email Marketing eCommerce Place 122

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Option B: Integrate an Ecommerce Database 1. Once youre done, click Add Product.

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key.

Analytics 109

Analytics eCommerce CRM Retail 109

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 103

Price User-Generated Finance eCommerce 103

Search Engine Land

AUGUST 29, 2024

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Phrase match has a place and can be useful for search term discovery and in new campaigns, but if there is enough volume for exact keywords, the latter should always be preferred.

eCommerce 103

eCommerce Advertising Advertisers Place 103

Martech

AUGUST 13, 2024

An ecommerce site or a dating app, to take two examples, will see transactions that require an instantaneous response. “What you had was this really complex stack where you had to bring data in, log into all these different places to design your campaigns, segment, personalize and send your campaigns.

Customer 118

Customer Customer Journey eCommerce CRM 118

Hubspot Marketing

NOVEMBER 4, 2024

Our research uncovered that Instagram Shopping was the sole ecommerce platform for many brands. Full disclosure: It’s been a while since I had this call, so I’m unsure if this follower minimum is still in place. Can Instagram Shopping be your only sales channel? Is exclusivity a smart move, though? I share 17 tips in this article.

Product 110

Product User-Generated eCommerce Shipping 110

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. For ecommerce brands, the possibilities are endless. Abandoned Cart Emails In our opinion, this ones the MVP of ecommerce emails. Lets do it.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But theres just one catch: images can have a negative impact if they slow things down.

User-Generated 121

User-Generated SEO eCommerce Price 121

Search Engine Land

SEPTEMBER 27, 2024

WordLift offers solutions for ecommerce brands and enterprises alike. These 15 tools are a great place to start. But WordLift can also go beyond these technical tasks and help you create more engaging and informative content, thanks to the power of generative AI. Type in a question and ChatGPT will give you the answer.

SEO 119

SEO Transform User-Generated Analytics 119

Customers.ai

DECEMBER 24, 2024

Remarketing tools let you run campaigns across Meta, Google Ads, TikTok, and more, all from one place. CRM and Ecommerce Integrations What it does : Sync directly with CRMs or eCommerce platforms for seamless data transfer. Ecommerce Focus : A reviewer on Trustpilot mentioned, Criteo is built for ecommerce.

eCommerce 71

eCommerce Price User-Generated CRM 71

Hubspot Marketing

JULY 16, 2024

While it might not be perfect, it gives you a good idea of where you could place the keywords. did for an ecommerce client he worked with. “ He told me that after implementing this strategy, the ecommerce company saw a 37% increase in organic traffic within four months. Create catchy headings.

SEO 136

SEO User-Generated Transform eCommerce 136

Jeff Bullas

NOVEMBER 13, 2022

The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity). This allows businesses to place digital assets in the real world for your audience to come across. Place brand logos or advertising in community spaces or corporate metaverse.

User-Generated 272

User-Generated Shipping Advertisers Advertising 272

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? And reviews arent just for ecommerce. So put trust seals all over the place. Great Places to Work award goes on your careers page. Letting the visitor know how well you do it. The first part is easy. The second part is hard.

Copywriting 111

Copywriting Transform SEO Place 111