SocialPilot

JULY 17, 2025

User Generated Content User-generated content (UGC) is emerging as one of the most trusted forms of social proof, with 79% of consumers stating that UGC influences their purchasing decisions significantly. You can put these endorsements to use by featuring influencer-generated content directly on your website.

Transform

Customers.ai

DECEMBER 31, 2024

Capturing even a small portion of these anonymous users can transform your ROI. Heres how: Lost Lead Generation Opportunities : Without capturing anonymous visitors, youre effectively ignoring a massive chunk of your top-of-funnel audience. Heres how visitor identification can make a real impact on your ROI: 1.

Key Performance Indicator

Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. Is it placed in a high-visibility area? Email, unlike search and social, is owned by you. You control it.

Law

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding

Hubspot Marketing

JANUARY 28, 2025

They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. What Brill Medias team did next is fascinating: By vetting problem language, solution language, and transformation language, we cut our lead cost from $114 to $27, which is a 76% lower lead cost. Emails pull in $30,000 for just $5,000.

Non-Profit

Martech

JULY 22, 2025

But the company hadn’t done the work to understand why customers were reaching out in the first place. Instead, it offered generic troubleshooting tips, adding to customer frustration. According to Zendesk : 59% expect generative AI to transform customer experiences within the next two years — yet many remain wary.

Customer

Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Create Helpful Website and Blog Content Effort Impact Budget Moderate to high High Free to high Attract your ideal customer with content on your website and blog that answers users’ questions. SMS isn’t the place for long messages or hard sells.

Marketers

Backlinko

MARCH 26, 2025

These talented folks help Backlinko generate almost 800,000 sessions per month. The best place for unfiltered thoughts? Instead of reading through 19,000 words of transcript, I had Claude analyze the conversation with this prompt: “I’m writing about ecommerce growth strategies. AI can save time here.

eCommerce

Use Insider

AUGUST 6, 2025

AI Shopping Agents are redefining the ecommerce experience. Acting like 24/7 digital sales associates, they guide users from discovery to checkout, seamlessly, personally, and at scale. An AI shopping agent is autonomous software that helps users browse, compare, and purchase products of their liking with relative ease.

Shoppers

SocialPilot

JULY 17, 2025

User Generated Content User-generated content (UGC) is emerging as one of the most trusted forms of social proof, with 79% of consumers stating that UGC influences their purchasing decisions significantly. You can put these endorsements to use by featuring influencer-generated content directly on your website.

Transform

Sales Force: CMO

JUNE 23, 2025

This isn’t just another algorithm update; it’s a fundamental transformation in how people access information. Users would then sift through these top results to find the answers to their queries. Users would then sift through these top results to find the answers to their queries.

SEO

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible.

Customer Journey

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

SocialPilot

FEBRUARY 17, 2025

Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. Actionable Tips Facebook: Best for local businesses, agencies, and eCommerce brands. Use Reels, Stories with Link Stickers, and bio links to guide users to your website.

Transform

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Semrush Best for SEO professionals who want an all-in-one solution to track, analyze, and report SEO performance in one place Pricing: Starts at $139.95 With everything in one place, its also easier to spot patterns and draw connections.

SEO

Hubspot Marketing

JULY 31, 2025

Read on to discover which CRM will transform your wholesale operations. AI-powered features: HubSpot's AI tools include features for content generation, predictive lead scoring , and automation assistance across the platform. To quickly bring you this comprehensive guide, we used AI tools for research and drafting.

CRM

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Use Insider

JUNE 13, 2025

Generative AI has already permeated how individuals, teams, and companies work. Unlike traditional AI that waits for user prompts, Autonomous AI takes ownership of business outcomes with minimal human input. For example, if a user asks, “What are the best hiking boots for wet weather?”

Customer

SocialPilot

JULY 28, 2025

It transforms the voice of one happy customer into public reassurance for the next hundred. Flaunt Them On Your Website Where you place your reviews matters just as much as what they say. Here is how you can place Trustpilot reviews on your website Landing Pages This is prime real estate where first impressions are formed fast.

Marketers

Hubspot Marketing

SEPTEMBER 6, 2024

The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. Before we discuss which tools are the best, let's review why AI tools are helpful for ecommerce. Table of Contents Why use AI tools for ecommerce?

eCommerce

Backlinko

JUNE 4, 2025

Some call this omnichannel SEO, cross-platform optimization, AEO (Answer Engine Optimization), or GEO (Generative Engine Optimization). This includes: Customer reviews Reddit threads YouTube mentions Third-party comparisons AI-generated responses in tools like ChatGPT You can’t control these spaces… but you can influence them.

User-Generated

Backlinko

MARCH 13, 2025

Want to 2X, 3X, or even 4X your ecommerce sales? Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. Not hunches. As economist W.

eCommerce

Litmus

AUGUST 6, 2025

Key takeaways Email still outperforms paid ads for eCommerce, with higher ROI, reliance on first-party data, and customer perceptions. The eCommerce marketing lifecycle ranges from the initial interactions to first sales and beyond, with specific types of emails and benchmarks at each stage.

Retail

Hubspot Marketing

APRIL 14, 2025

SurveyMonkeys latest AI survey found that, of the marketers using AI: 93% use it to generate content faster. Its incredibly useful for tasks like generating content outlines, analyzing customer sentiment, helping us spot patterns we might have missed, he said. How can you possibly appeal to users that quickly?

Branding

Scoop.it!

NOVEMBER 16, 2023

If you want to unlock your eCommerce business’ full potential, boost customer engagement, and drive more sales, it’s time to create interactive content. Keep reading to discover five interactive content ideas for your eCommerce business: Interactive Product Tours Interactive product tours are game-changers.

eCommerce

Marketing Insider Group

FEBRUARY 24, 2021

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. Less than one-third had clear contact information or instructions for blind users on how to seek help.

Law

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Clearly, there’s opportunity in selling on social.

Gen Z

Sprout Social

FEBRUARY 23, 2022

According to Instagram, a staggering 44% of users shop on the platform weekly. And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. Why Instagram shopping should be a top priority for ecommerce brands. But times have changed.

Customer

Martech

FEBRUARY 8, 2024

Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” The SOCi AI Marketing Transformation Index (registration required) is based on responses from more than 300 digital marketers to questions about AI utilization in marketing and plans for its use.

Transform

Sprout Social

AUGUST 19, 2021

Now executives are all in on digital transformation. . This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . The difference between social commerce and ecommerce.

Shoppers

Sprout Social

JANUARY 5, 2022

Instead, consider the value of having a central hub to plan your content calendar and execute your Instagram campaigns in one place. Pricing: Sprout’s Standard plan starts at $89/mo per user. Pricing: Base plan starts at $25/mo for two users. The tool also allows you to generate hashtags based on uploaded photos.

Price

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

eCommerce

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

Gen Z

Hubspot Marketing

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals. Sapio User Acquisition Case Study" by Fractl.

Transform

Econsultancy

JUNE 1, 2022

” Consequently, social commerce is expected to grow three times faster than traditional ecommerce to reach a value of $1.2 According to founder Laura Mallows, the brand typically generates more revenue through one live shopping event than its flagship Cardiff store does in a week. trillion by 2025 (Accenture research, 2021).

Branding

Marketing Insider Group

OCTOBER 30, 2023

Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. Remember the year-end wrap-ups they create for users? Image Source: Spotify NewsRoom Those are social media gold, with users eagerly sharing their unique musical summaries. Image Source: Social Insider 6.

Branding

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Tool-based marketing is popular because even simple interactive ideas can generate boatloads of qualified leads. Boom, lead generated. This simple tool took just 3 months to build, yet has generated over a million email signups. That final step?

Direct Mail