Hubspot Marketing
MAY 4, 2022
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love.
Content Marketing Institute
MAY 4, 2022
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.
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Hubspot Marketing
MAY 4, 2022
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types.
Hootsuite
MAY 4, 2022
With an Instagram collab post, two users can share the same post in their own Feed or Reels. This feature was launched as a test feature in select markets in June 2021. It was then released to the general public in October 2021. You Me. We’re launching Collabs, a new way to co-author Feed posts and Reels. Invite an account to be a collaborator: Both names will appear on header Share to both sets of followers Live on both profile grids Share views, likes and comments pic.twitter.com/0pBYtb9aCK. &
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
MAY 4, 2022
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On Free Training Program For Small Businesses appeared first on Search Engine Journal.
Sprout Social
MAY 4, 2022
Totally new to the concept of TikTok challenges? Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 4, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and which comes first…trust or experience? Good experience gives customers what they want, bringing them closer to a sale, seamlessly.
Search Engine Journal
MAY 4, 2022
WordPress 6.0 takes big step toward fulfilling Gutenberg's promise to make WordPress easy to create websites and publish content. The post New Details of WordPress 6.0 Reveal Major Improvements appeared first on Search Engine Journal.
Martech
MAY 4, 2022
Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years ago, becoming a full-fledged citizen just before we spoke last month. Below is the transcript of our conversation. How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back in India in 2013.
Practical eCommerce - Marketing
MAY 4, 2022
The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook. The post Charts: Metaverse Market Size, Participants appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MAY 4, 2022
Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse …. Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech.
Search Engine Journal
MAY 4, 2022
With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal.
Martech
MAY 4, 2022
There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from marketing VPs to on-the-ground agile coaches, to help us answer the question, “How can we help our community better implement agile marketing?” As an agile coach and trainer, I want to make going from agile theory to agile in practice easier than it is today.
Search Engine Journal
MAY 4, 2022
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know. The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
MAY 4, 2022
As you know, last week, on April 26th, Google disabled the URL parameter tool within Google Search Console and stopped respecting any of the rules added to that tool. Some are asking if the recent crawl spikes they saw with Googlebot was related to this change.
Industrial Marketer
MAY 4, 2022
B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing.
Search Engine Journal
MAY 4, 2022
Google's John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings. The post Technical Issues Usually Not a Trigger for Core Update Problems appeared first on Search Engine Journal.
CMO Network
MAY 4, 2022
According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4 trillion by 2028.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Digital Marketer
MAY 4, 2022
We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes. Adopting a video marketing strategy that is based on short video content not only allows you to give your audience what they want but also helps you get across your message to them in a more effective manner.
Buffer Marketing
MAY 4, 2022
You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur!
Search Engine Journal
MAY 4, 2022
Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data. The post How To Harness First-Party Data & Win In A Cookieless Future appeared first on Search Engine Journal.
Influence & Co
MAY 4, 2022
Just as you wouldn’t send troops into battle unarmed, you shouldn’t send your sales force into conversations without the right tools. And for your sales team, the greatest secret weapon is sales enablement content. When created and deployed strategically, this content can showcase the company’s credibility, nurture and engage prospects, and address the objections that commonly arise during sales conversations.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
MAY 4, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google seems to now be offering SEO certification.
Campaign Monitor
MAY 4, 2022
It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement rates, it’s not as simple as picking a certain day or time. Similar to Farmers Insurance , “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing.
Search Engine Roundtable
MAY 4, 2022
Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you "get inspired and research your options so you can book with ease when the time is right," Google wrote.
Quikly
MAY 4, 2022
Gaining loyal email subscribers is only half the battle — now you have to keep them.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
MAY 4, 2022
Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting Your Story On The Local News appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 4, 2022
Understanding The Role Of The Chief Behind The Chief written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Cameron Herold. In this episode of the Duct Tape Marketing Podcast , I interview Cameron Herold. Cameron is t he founder of the COO Alliance, the World’s Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners.
Search Engine Journal
MAY 4, 2022
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 4, 2022
Why Becoming Superbold Is The Key For Unlocking Your Best Life written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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