Content Marketing Institute
FEBRUARY 9, 2023
Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation.
Jeff Bullas
FEBRUARY 9, 2023
With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. It’s possible to achieve on your own; this takes a long time, however, and before you know it, you’ve already missed out on a lot of business. Because people are looking for speed and ease of use, Instagram bots and automation services have become popular in order to help users get more Instagram followers without lifting a finger.
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Adams & Knight Marketing
FEBRUARY 9, 2023
Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more. Hear Pat’s predictions along with his thoughts on a few pre-released Super Bowl commercials that will air nationally during this year’s big game.
Jeff Bullas
FEBRUARY 9, 2023
YouTube has been growing in popularity steadily since its release in 2005, arriving at over 2 billion monthly active users. Due to this popularity, many people have taken to YouTube to monetize their efforts. While money was not first involved on YouTube, it is now possible to make a good profit through videos and YouTubing, with some of the top earners raking in millions of dollars annually.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Aspiration Marketing
FEBRUARY 9, 2023
In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.
Jeff Bullas
FEBRUARY 9, 2023
300 million self-published books are sold each year and generate $1.25 billion in sales. Why it matters With the old-school and traditional book market growing at only 1% a year and the self-publishing market hitting a robust 17%, the option to self-publish books is more attractive than ever. The other metric to keep in mind is that a self-published author gets to keep 60-70% of all sales.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
FEBRUARY 9, 2023
In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.
Hootsuite
FEBRUARY 9, 2023
As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. But what if you don’t have an in-house designer? What if you don’t have any formal design background at all?
CopyBlogger
FEBRUARY 9, 2023
Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.
Social Media Examiner
FEBRUARY 9, 2023
Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? In this article, you’ll discover a three-step Facebook ads strategy to scale your business results. Facebook Ads Are All About Scale At the end of 2022, Facebook had almost 3 billion monthly active users. That’s more than a third of […] The post Scaling Your Facebook Ads: A Proven Strategy appeared first on Social Media Examiner.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hootsuite
FEBRUARY 9, 2023
One surefire way to save time and money is to use AI customer service in your business. If you’re like most business owners, you’re always on the lookout for new and innovative ways to better your business. We’re here to tell you AI customer service is a quick and easy win. In this blog post, we’ll explore 10 ways an AI customer service chatbot can help your business grow.
Scoop.it!
FEBRUARY 9, 2023
Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. Nowadays, some form of AI application can be found in every industry, whether it’s a hardware, on-site solution or a software AI tool used for everything from marketing to sales, operations and beyond.
Hootsuite
FEBRUARY 9, 2023
Posting at the right time can help your content get early momentum and perform better in the long run — but when, exactly, is the best time to post on LinkedIn to make sure a post gets seen? And what about the best day of the week to get the best engagement? Every audience is unique, so the answer will vary for each brand. That said, some times seem to universally work better than others.
Practical eCommerce - Marketing
FEBRUARY 9, 2023
TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences. The post 8 TikTok Content Ideas for Merchants appeared first on Practical Ecommerce.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Kuno Creative
FEBRUARY 9, 2023
It’s hard to remember a time when you couldn’t just type in a search term (or say it out loud) and immediately access thousands of results. While Google Search results have drastically improved over the past 25 years, it’s still far from perfect. And in recent years, Google Search quality has been on the decline. For the average person scouring the internet for answers, the change may not be noticeable.
Martech
FEBRUARY 9, 2023
On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. However, what the company wants may not square with what the law says it can have. Why we care. Who owns — and can use — the inputs and outputs of AI-powered chat search functions is enormously important to marketers.
Practical eCommerce - Marketing
FEBRUARY 9, 2023
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date. The post 6 Daily Videos Drive DTC Sword Seller appeared first on Practical Ecommerce.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hubspot Marketing
FEBRUARY 9, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes: Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity.
Martech
FEBRUARY 9, 2023
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.
Sachs Marketing Group
FEBRUARY 9, 2023
In today’s digital age, having an online presence is crucial for any business, and the drug rehab industry is no exception. The competition is fierce, and it can be challenging to stand out and attract potential clients. However, with the right approach to search engine optimization (SEO), you can increase your visibility and reach a wider audience.
Duct Tape Marketing
FEBRUARY 9, 2023
How To Buy Back Your Time And Reclaim Your Freedom written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dan Martell In this episode of the Duct Tape Marketing Podcast , I interview Dan Martell. Dan is an entrepreneur, and angel investor and became a highly sought-after coach in the SaaS industry and founder of SaaS academy after exiting three technology companies within a ten-year period.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
FEBRUARY 9, 2023
When a consumer chooses a business, one of the first things they look at is their Google reviews. Consumers want to know what other people who have used a company previously think about that business before agreeing to give them their money. This is why it is essential for business owners to keep track of their Google reviews as well as their competition.
Search Engine Journal
FEBRUARY 9, 2023
Learn the latest techniques in blogging and link building in our latest SEJ Show episode. The post Link & Blogging Strategies For 2023 [Podcast] appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 9, 2023
Microsoft has just announced six new products and features for this month. Let’s dive in. Expansion into 34 additional markets Recently, Microsoft Advertising announced its expansion into 34 additional markets, bringing the total number of markets served to 164 globally. The 34 latest markets now available to all Microsoft Advertising customers include: American Samoa, Anguilla, Barbados, Belize, Benin, Bermuda, Botswana, British Virgin Islands, Burkina Faso, Cameroon, Cote d’Ivoire, Faroe
Search Engine Roundtable
FEBRUARY 9, 2023
Google's John Mueller confirmed that the GoogleProber and the GoogleProducer (which we covered here) are both legit Googlebot user agents and crawlers. "These are official Google requests with a user-agent specific to the Google News config in Publisher Center so if they are blocked the feeds you set up may not work properly," John added.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
FEBRUARY 9, 2023
TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now be able to: Drive more visits to your TikTok page – TikTok’s added a new Promote goal focused on driving traffic back to your TikTok page, as opposed to your website Get more messages from potential customers – Prompt more direct interaction in t
Search Engine Journal
FEBRUARY 9, 2023
In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps. The post Google’s Expert Advice On SEO Troubleshooting With DevTools appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 9, 2023
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced on Tuesday that Bing Search saw “the largest jump in relevance in two decades” after applying the AI model to the Bing core search ranking engine. Much of the focus was on the new ChatGPT features in Bing Search , and while our coverage touched on the relevancy aspect, I wanted to pull it out a bit more.
CMO Network
FEBRUARY 9, 2023
Microsoft announced its next Bing search tool and a revamped Edge Browser powered by OpenAI and the popular ChatGPT at an exclusive event in Redmond. A look at the announcements and what it means for consumers, Microsoft, and its competition.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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